1. Unique Treats
“Don’t delay, get a sweet treat today!”
By: Yuniquie Robinson

2. Where Are My Treats?
• 112 South Street Boston, MA 02111
• Between Chinatown & Downtown

3. Mission Statement
• At Unique Treats, we are known for our cool,
innovative menu and local recipes. Our staff is
here to satisfy the sweet-tooth’s of Americans
on the east coast and cater to our customers’
demands, and homes. We are sensitive to the
wide variety of food allergies and wish to
exceed our customer’s standards and
expectations when making our affordable
bakery products.

4. Goals & Objectives
• Short Term: Making around $100,000 in
sales in a year
• Long Term: Loyal customers and
expanding
• Giving back to the community

5. Philosophy
• Customer satisfaction= key to success
• Very passionate about my business
• Want customers to tell everyone and
keep coming back.
• Building bonds

6. Who Owns Unique Treats?
• Sole Proprietor
• Like to be the only one in charge
• Don’t have to compromise
• Don’t have to split profits
• Independent Woman
• Show everyone I can take on this
responsibility on my own

7. Who Dares to Compare?!
• Sweet Cupcakes
• Cakeology
• Eldo Cake House

8. My Uniqueness!
• Colorful Cupcakes & Cakes
• Catering
• Delivery Services

9. Let Me Introduce Myself
• Institute of Culinary Education: diploma
in pastry and baking arts
• Vanderbilt University: Master’s in
business, management, and marketing
• Carlos Bake Shop in Hoboken, New
Jersey

10. Buddy!

11. If You’re Selling, I’m Buying!
• Dessert & pastry products
• Coffee, tea, juices, etc.
• Customized cakes
• “Special Item of the Week”
• Color choice cupcakes & cakes
• Special offers
• Catering & delivery

12. Menu Please…

13. Target Market
• Anywhere from ages 16-60 in the South
Shore area
• Teens walking around/shopping
• Families
• People employed in Downtown

14. Pssst! Spread the Word…
• Direct mail
• Newspaper
• Sign twirlers/giving out sample
• Social media
• Word of mouth
• Business cards in local stores

15. SWOT
Strengths
- Unique cupcakes
- Working at Carlos Bakery and
attending a culinary program
- Offering the option to have the
public try customer’s home recipes
and receive a prize for it.
- Located in Downtown Boston
- Offering delivery’s
- Gluten free products
Weaknesses
- Lack of business ownership
experience
- Downtown Boston
Opportunities
- Creating a website
- Franchising
- Opening more locations
- International Marketing
Threats
- Sweet Cupcakes
- Cakeology
- Eldo Cake House
- Pricing with competitors
- Competition’s websites and
channels of distribution

16. Management/Staff
• Manager-2
• Kitchen staff-6
• Cashiers-4
• Promotional staff-4
• Delivery staff-6
• Catering Staff-2
• Bus boys-2
• Accepts tips
• Part time & full time
• 4 paid sick days(full),2 paid sick days(part), 2 weeks paid
vacation(full), 1 week paid vacation(part), dental insurance,
health benefits, life insurance(full)

17. Ching! Ching!
• $53,251.03= investment
• $250,000= loan
• $303,701.03= Start-Up Cost

18. Bibliography
"112 South Street, Boston MA 02111, MLS #71299351, Weichert.com." Weichert: Realtors,
Real Estate, Homes For Sale. N.p., n.d. Web. 23 May 2013.
<http://www.weichert.com/39863678/>.
"Kitchenware Set: Get a Deal on Stainless Steel Essentials at Sears." Sears | In-Store & Online
Shopping: Appliances, Clothing & More. N.p., n.d. Web. 23 May 2013.
<http://www.sears.com/basic-essentials-25-pc-stainless-steel-mega-set/p-
00866190000P?prdNo=1&blockNo=1&blockType=G1&PDP_REDIRECT=false&s_tnt
=39869:3:0>.
"LACK Coffee table - black-brown, 35 3/8x21 5/8 " - IKEA." Welcome to IKEA.com - IKEA.
N.p., n.d. Web. 23 May 2013.
<http://www.ikea.com/us/en/catalog/products/40104294/#/40104294>.
"License & Record Fees | City of Boston." Welcome | City of Boston. N.p., n.d. Web. 23 May
2013. <http://www.cityofboston.gov/licensing/licensefees.asp>.
"Start Your Own Bakery Tips." small business help, resources, tips, news, training. N.p., n.d.
Web. 23 May 2013. <http://www.bestsmallbizhelp.com/2010/05/small-biz-ideas-start-
your-own-bakery/>.
MLA formatting by BibMe.org.

19. Questions?

20. Enjoy!
• Okay, I know you all have been staring
at the lovely treats I’m about to pass
out so… If there’s no more questions…
LET’S EAT SOME UNIQUE TREATS!
Thanks for your time <3