2. Where Are My Treats?
• 112 South Street Boston, MA 02111
• Between Chinatown & Downtown
3. Mission Statement
• At Unique Treats, we are known for our cool,
innovative menu and local recipes. Our staff is
here to satisfy the sweet-tooth’s of Americans
on the east coast and cater to our customers’
demands, and homes. We are sensitive to the
wide variety of food allergies and wish to
exceed our customer’s standards and
expectations when making our affordable
4. Goals & Objectives
• Short Term: Making around $100,000 in
sales in a year
• Long Term: Loyal customers and
• Giving back to the community
6. Who Owns Unique Treats?
• Sole Proprietor
• Like to be the only one in charge
• Don’t have to compromise
• Don’t have to split profits
• Independent Woman
• Show everyone I can take on this
responsibility on my own
7. Who Dares to Compare?!
• Sweet Cupcakes
• Eldo Cake House
9. Let Me Introduce Myself
• Institute of Culinary Education: diploma
in pastry and baking arts
• Vanderbilt University: Master’s in
business, management, and marketing
• Carlos Bake Shop in Hoboken, New
13. Target Market
• Anywhere from ages 16-60 in the South
• Teens walking around/shopping
• People employed in Downtown
14. Pssst! Spread the Word…
• Direct mail
• Sign twirlers/giving out sample
• Social media
• Word of mouth
• Business cards in local stores
- Unique cupcakes
- Working at Carlos Bakery and
attending a culinary program
- Offering the option to have the
public try customer’s home recipes
and receive a prize for it.
- Located in Downtown Boston
- Offering delivery’s
- Gluten free products
- Lack of business ownership
- Downtown Boston
- Creating a website
- Opening more locations
- International Marketing
- Sweet Cupcakes
- Eldo Cake House
- Pricing with competitors
- Competition’s websites and
channels of distribution
• Kitchen staff-6
• Promotional staff-4
• Delivery staff-6
• Catering Staff-2
• Bus boys-2
• Accepts tips
• Part time & full time
• 4 paid sick days(full),2 paid sick days(part), 2 weeks paid
vacation(full), 1 week paid vacation(part), dental insurance,
health benefits, life insurance(full)
"112 South Street, Boston MA 02111, MLS #71299351, Weichert.com." Weichert: Realtors,
Real Estate, Homes For Sale. N.p., n.d. Web. 23 May 2013.
"Kitchenware Set: Get a Deal on Stainless Steel Essentials at Sears." Sears | In-Store & Online
Shopping: Appliances, Clothing & More. N.p., n.d. Web. 23 May 2013.
"LACK Coffee table - black-brown, 35 3/8x21 5/8 " - IKEA." Welcome to IKEA.com - IKEA.
N.p., n.d. Web. 23 May 2013.
"License & Record Fees | City of Boston." Welcome | City of Boston. N.p., n.d. Web. 23 May
"Start Your Own Bakery Tips." small business help, resources, tips, news, training. N.p., n.d.
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