One of the few things that help counter the declining organic reach on Facebook is the engaged fan base. But how do you acquire that engaged fan base? This presentation was made for Visibility and Conversions client, Visit Tucson, whose social media I managed in 2014-15. Visit Tucson won the "Post with the Most" contest at E-Tourism Summit 2014. Their winning post had the most organic reach (when compared to the audience size) among all entrants. I was invited to make a presentation on the factors that helped Visit Tucson gain followers who engaged with its posts.

1. Yulia Yaganova
Social Media Strategist
Visibility & Conversions

2. Who We Are
Display Advertising · Social Media Marketing & Advertising · Media Planning
Search Engine Optimization · Retargeting · Search Engine Marketing · Email Marketing

3. Build your audience the right way.

4. Focus on the quality. Number of
followers and CPF are secondary.

5. Will it be worth it?
Absolutely!

6. Which Facebook targeting features can you use to
gain followers who will engage?

7. Feature 1. Facebook Graph Search.
Search for people, places and things

10. Feature 2. Facebook Custom Audiences.

12. You can also layer
additional targeting.

13. Feature 3. Facebook Lookalike Audiences.

15. Thank You
Yulia Yaganova
Social Media Strategist
Visibility and Conversions
866-686-7275
Yulia@visibilityandconversions.com