brand analysis and strategy of Prada

1. Yuan Fu

2. Brand History
Brand Analysis
Brand Strategy

3. Brand History
 1913– Mario Prada establishes Prada. Specializing in luxury
leather goods
 “Careful observation of and curiosity about the world, society, and
culture are the core of Prada’s creativity and modernity. This pursuit
has pushed Prada beyond the physical limitations of boutiques and
showrooms, provoked an interaction with different and seemingly
distant worlds, and introduced a new way to create a natural, almost
fashionless fashion.”
--- Muccia Prada and Patrizio Bertelli

4. Brand analysis
1. People who pursue high-
quality goods
2. Who can stand for
innovations
3. Affluent customers who
are willing to spend
more than most
Target customer

5. Brand analysis
Sophisticated and trendsetting
goods
Leading the high fashion trend
Rare and valueble materials and
sophisticated manufacturing
techniques
Positioning

6. Brand analysis
Digital marketing
E-store
Online newsletter
Week impact in
platforms
Poor actions in
digital marketing

7. Brand analysis
Platforms
PRADA LOUIS VUITTON BURBERRY
FACEBOOK 5,580K 18,378K 17,048K
TWITTER 695K 5.51M 6.35M
INSTAGRAM 7.8M 10.5M 6.5M
YOUTUBE 56k 121k 251k

8. Develop official APP
Enhance E-store service
Be more activated in
social media
Brand Strategy

9. Brand strategy
More opportunity for customers to
interact with Prada
More E-magazines,E-newsletters,
etc.
Cooperation with large number of
sales website
A good search engine marketing
strategy

10. Thank You!
• What you wear is how you present
yourself to the world, especially
today when human contacts go so
fast. Fashion is instant language.
---- Miuccia Prada