1. Presented By:
Yousif Solangi
Umer Aftab
Syed Aimen Hassan
Mohsin Saleem
Presented To:
Ms. Zahra Sethi
Managerial Communication, EMBA, SZABIST Karachi
“FORMAL AND INFORMAL
EMAIL WRITING”

2. Difference Between Formal
and Informal Email
Formal Email Informal Email
Purpose
O The purpose is to
sent important and
business messages.
Responses to
queries, Sales &
Marketing
Proposals. Formal
emails can be
solicited or
unsolicited
Purpose
O The purpose is just
to communicate or to
message for having
a informal meeting
O They can be solicited
however mostly they
are unsolicited.

3. Difference Between Formal
and Informal Email
Formal Email Informal Email
Audience
O Identifying the Audience is
the most critical part of the
Email. The whole structure &
tone of the email depend on
the target audience.
O For instance tone of email for
assigning tasks to your staff
is totally different then
replying to complain of a
customer.
O The target audience is work
colleagues and business
clients.
Audience
O The target audience is usually
friends and family.

4. Difference Between Formal
and Informal Email
Formal Email Informal Email
Subject Line
O Subject line is like
the Headline of a
newspaper.
O Subject should be
giving a basic idea
about the purpose of
email.
Subject Line
O No Particular subject
required for informal
email. However if the
email is for a
particular purpose it
is better to replicate
such purpose in the
subject.

5. Difference Between Formal
and Informal Email
Formal Email Informal Email
Style & Accuracy
O Professionally
formatted, Use of
Paragraphs
O The accuracy in
spelling, punctuation
and grammar is
required. eg: Thank
you for your
response.
Style & Accuracy
O Free from any style,
normally very small
messages are sent
through such emails
O The grammar and
punctuation doesn't
matters a lot.
Eg:Thanx for ur
email

6. Difference Between Formal and
Informal Email
Formal Email Informal Email
Opening & Closing
O There is proper beginning
and ending pattern. Example
: Dear Sir / Madam
(beginning ) and Yours
respectively (ending)
O Message starts courteously
and with a reference (where
applicable)
O Closing with a courteous line
and with signature of the
sender
O Contractions can not be use.
How are you?
Where are you?
Opening & Closing
O As such no pattern required.
O Opening informally with Hey or
Hello
O Closing with first name or
initials
O Contractions can be used.
How’re you?
Where’re you?

7. Sample of Formal Email
To: Mian Omer Shah
From: Syed Aimen Hasan
Subject: Broadband Connectivity Issue
Dear Mr. Mian Omer Shah
My name is Syed Aimen Hassan and I am a PTCL Customer, having PTCL Landline no: 021-36633333.
I am currently using three services from PTCL, i.e. Landline Phone, Broadband Internet & IP Smart TV.
On September 25th , 2017 my IP TV started hanging after every 15-20 minutes, as I am facing broadband connectivity
issue, however the problem continued and the TV device got hanged up after every 5 minutes.
On September 27th , 2017 I registered my complaint at PTCL Helpline 1218 and they assured me to resolve the problem
in 24 hours and that a PTCL Correspondent will visit my home soon.
It has been five days since then no representative from PTCL has contacted me to resolve the matter. I had contacted
1218 several times but PTCL representatives seem helpless as they tell me that they have forwarded the problem to
relevant Exchange of my area (Nazimabad).
I have also called Nazimabad Exchange several times but no one receives the calls.
I request you to kindly look into the matter and resolve the issue as it has been a week since I registered my complaint.
Summary of my details are as follows for your convenience
Phone No : 021-36633333
Complainant Name : Syed Aimen Hassan
Complain No : 46
Complainant Mobile No : 0322-2119447
Complain Registration Date : September 27, 2017
Furthermore, I would also request you to take steps that all the complaints at 1218 are timely and properly addressed.
EVP Customer
Care PTCL

8. Sample of Informal Email
To: Aimen@gmail.com
Subject: Bahria Information ?
Hi Aimen
How are you doing?
Listen, I have been assigned to work on Bahria town accounts by my
company and then I recall that you once told me that you have also
worked on Bahria town accounts last year … so I was wondering if
you could help me and give me some information regarding this client.
Lets plan to meet this saturday.
Thanks,
Mohsin