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Overview
Agenda

•What is social business?
•Why social business?
•What is Social Biz
Saturday?
Social Biz
“A non-dividend
paying
company, solvin
g human
problems,”

Nobel Laureate
Mohammed
Yunus
Social Biz
“A business that
embraces
networks of
people
to create busine
ss value.”
Our Take

“A business that
makes it
process of
value creation
open for
external
participation.”
Process
Influences
Maturity
Attitude
Event
Strategy
Issues
Issues
Ideation Framework
People
   The kind of
people we need
to make use of
     social
technology for
  business, the
 products and
   processes
Problem
Listening to the
    types of
 problems the
 stakeholders
face around our
products/servic
       es
Participati
Partnering with
     multiple
                        on
stakeholders by
      way of
 participating in
dialogues, debat
es, conversation
        s
Platform
Understanding, e
valuating, design
   ing social
media/technolo
 gy platforms
  for specific
audience/commu
      nity
Promotion

  Promoting
 communities
with right type
 of incentives
Project
Setting specific
goals, schedule,
 costs and run
social projects
  to co-create
      value
Structure
Facilitato
Chief Mentor
                  G     rs
A J Balasubramanian Sankaranarayanan
                  Managing Partner
Younomy          Younomy

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Social Business Saturday