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Young Lions CZ 2023 | MEDIA 21 - Honorary Mention

  1. AN INCREASE IN CHILDREN WITH MENTAL HEALTH PROBLEMS? A DECLINE IN CHILD PSYCHIATRISTS? TEAM 21
  2. LET'S MAKE THEM PAY ATTENTION.
  3. ADULTS ARE BIOLOGICALLY WIRED TO RESPOND TO THE SOUND OF A CHILD'S CRIES AND TAKE ACTION TO PROVIDE CARE.
  4. AUDIO ADS ARE MORE AND BRING A SIGNIFICANT IN BRAND AWARENESS. ENGAGING ATTENTION-GRABBING MEMORABLE LIFT
  5. SILENCE MIGHT BE WORSE
  6. AN OUTDOOR CRY FOR ATTENTION Hypercubes with speakers Squares, faculties Simple, QR code 10s/ minute
  7. THIS AD IS NON-SKIPPABLE 10s 18+ 50k+ town s
  8. Internal radio in retail (partnership) EXPECT THE UNEXPECTED supermarkets, shopping centres 10s spots, random intervals
  9. HYPERCUBE HOW IT ALL WORKS YouTube and internal retail radios will run the whole month. Hypercubes will be installed in 10 major cities for the first week and then have "roadshows" across the country. YOUTUBE RETAIL RADIO 4 weeks Mid-September PR COVERAGE ?
  10. STRATEGY The campaign strategy focuses on a target audience of parents, caregivers, and medical students. Our main goal is to build the highest possible reach and frequency at one point to start a discussion. INSIGHT Adults are biologically wired to respond to a baby's cry. Audio ads are more engaging and attention-grabbing. The combination of these two elements is very powerful in grabbing attention. IDEA MEDIA Children with mental health problems often do not ask for help and suffer in silence. That's why we named the campaign "Silence might be worse". We will use 3 types of media - outdoor crying hepercube in squares in big cities and in front of faculties, indoor radios in retail and non-skippable Youtube Ads.

Hinweis der Redaktion

  1. 1.7.2013
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