Young Lions CZ 2023 | MEDIA 01
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Young Lions Czechia Creative Competitions & Unique Training Programme MEDIA | DIGITAL | PR | PRINT | MARKETING The young professionals go head-to-head and compete against the clock to be crowned the Young Lions champions. It takes only 24 hours from a brief to the outcome. Each team has two members from agencies, client organisations or freelancers. Young Lions develop ambition and the ability to create excellent communications solutions. We can call them the national championship for brand communication professionals aged 31 or under*. They provide a unique opportunity to develop creative and personal excellence. COMPETITIONS The only platform where young professionals can find out how good they are compared to their peers. Coveted award closely watched by the whole industry. Success accelerates career development. Develop a healthy ambition. TRAINING PROGRAMME Powerful learning through experience by working under time pressure. Provides invaluable group and individual feedback sessions. Develops competencies in communication, cooperation, problem-solving, decision-making, getting things done, pitching, and presenting. Enhances ability to create excellent solutions. www.younglions.cz
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Young Lions CZ 2023 | MEDIA 01
- 50% of mental illnesses manifests within the first 14 years of life there are 6 trained professionals for every 100 000 child or adolescent patients Medical students don´t choose child psychiatry as their specialization
- DRAW ATTENTION GLORIFY SPREAD AWARENESS
- KAPKA NADĚJE recognises, supports and encourages HEARTS OF GOLD They have a of gold
- IG FILTER SOCIAL MEDIA - focusing on Instagram and TikTok - @medickamudruje - main social media idea is creating a filter - activate users and spread the message across social media quickly and organically - stickers MEDIA & TOUCHPOINTS
- PRINT LECTURES - informing about educational events - located at medical universities and dormitories - attracting current and potential students to visit child psychiatry lectures - possible by cooperation between Kapka naděje and universities - depends on the support of pro bono doctors
- INSIGHT When the students actually put in the work, they want to feel appreciated, recognised and valued for it. IDEA We want to draw attention, glorify and spread awareness about child psychiatry workers and students. TARGET GROUP Mainly people studying medicine, but also people already working at child psychiatry. MEDIA Social Media (content, influencers and filter) Print (leaflets and posters) Lectures at universities.