Young Lions Czech Republic 2019 PR category - Team 1

1. STROMOARCHA
/TREE ARK/
◦ Survival, diversity and balance for our forests

2. “We are asked to support too many
initiatives without seeing any result.
Target audience

3. 1
CROWDFUNDING
with the tangible goal to bring the attention of our
audience.
Can we save the tree race?

4. REVALATION
 Cooperation with architect
(Z. Fránek) and
ambassadors (K. Gott)
 Press event
 Announcement of public
crowdfunding challenge
 Arouse curiosity and buzz
“The Modern Noah’s Ark to be built in the Czech Republic to save forests”

5. CROWDFUNDING
CAMPAIGN
 #ZaStromoarchu
 Join our crew and sign-up
 Involvement of stakeholders
 Interviews with involved people
enforcing the connection with “Lets
save the forests”
“People united to build the Stromoarcha. See how much is missing”

7. 2
ROADSHOW
Going beyond…
…Education
…Entertainment

8. GRAND OPENING
 Press event
 Social media buzz
 Engagement of VIPs
 Ark christening
“The first Stromoarcha open to public. Step into the diverse forest!”

9. ARK TOUR
 Involvement of local
representatives and media
 Educational workshops
 Cultural events
 Gaining new supporters for “Lets
save the forests”
“Unique Stromoarcha is heading to Brno”

10. BALANCE
DIVERSITY
SURVIVAL
CAN WE SAVE THE TREE RACE?