Bring marketing back to people by changing perspectives

1. Let's bring marketing back to people TEAM 21

2. „Distribution of fear“ CONTEXT Marketing PR Agency Media Agency CEO Sales Finance Creative Agency 79% Source: Česká marketingová společnost 2018

3. VISION „Let's have guts to change it“ Media Agency PR Agency Creative Agency Marketing CEO Sales Finance

4. „Turn perspective upside down and ask the people.“ CREATIVE IDEA

5. EXECUTION „Let's raise together public interest in advertising.“ ! i

6. „Join us and make it happen.“ EXECUTION KPI for 2018: 200 000 supporters

7. CREATIVE CONCEPT „Show the worst examples…“ #chcemelepsireklamu #chcemelepsireklamu

8. MEDIA STRATEGY „and convince publishers that creative and high- quality ads are prestigious and profitable effort.“ Expected launch – June 2018 Expected budget – 200 000 CZK

9. OUTCOMES „The change will come“ BUZZ

10. RATIONALE „And the best thing is that winner is everyone.“

Bring marketing back to people by changing perspectives

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