Yl17 media 13_mark bbdo

1. Ordinary
madness
#obycejnesilenstvi
Media presentation
by ŠÁRKA Tošnarová &
ŠTĚPÁNKA Vomočilová

2. our goal
to increase the brand awareness
and educate the general public
about psychospiritual crisis
to gain the fund of 250 000 CZK in
the next 3 months

3. 13 % of women after birth
delivery, suffer from the
postpartum depression.
24 % of students put up with
the anxiety state due to the
high parents demanding
1/5 of seniors above 70 y.o. suffer
from the bad balance of mind
80 % of men between
40 - 50 y.o. suffer with the
midlife crisis
the
facts

4. It can applies to everyone.
insight

5. idea
It can be a problem / benefit for all of us so let's
involve the people and provide them the
opportunity to learn about the psychospiritual
crisis and to be a part of the fight against it.
Give them the opportunity to donate in the
simplest way.

6. execution
STRONG PARTNERSHIP
Cooperation with T-Mobile
REASON WHY
Current trend in big corporation
is to take care of the
employees mental health.
WHAT WE NEED
a big company to support
diabasis
WHAT WE NEED
to reach general public and
educate them
COMMUNICATION CHANNEL
Youtube
REASON WHY
We can target different groups and
deliver them the relevant message
so we can catch their interest

7. how it
will work
4 x 30 sec funny and educational YT videos
using Ivan Trojan as a main face.
Every video view = 1 CZK donation from
T-Mobile to diabasis

8. WHAT MAKES GOALS
realistic
Donation and
Education = all in one
via simply way
MICROSITE
obycejnesilenstvi.cz
Informative and
educational platform
YOUTUBE HOT LINE
T-mobile provides
diabasis the 24h
operator to help in
case of crisis

9. E
R
S
U
É
INSIGHT
It can applies to everyone.
EXECUTION
Every YT video view = 1 CZK donation from T-mobile to
diabasis
COMMUNICATION CHANNEL
Youtube
IDEA
We use the strong partner to provide everyone the
opportunity to learn about the problem and donate money
in the simplest way
M RESULT
Longterm partnership, 250k CZK in the next three months,
24h hot line and increase in brand awareness

10. thank
you!
presentation
by Štěpánka & Šárka