Simplicity - the secret behind one of the most successful social casino games.

1. 9/16/2014 | SLOTOMANIA – THE WIN EXPERIENCE

2. YONI USHIN
VP CREATIVE OF PLAYTIKA
SLOTOMANIA – THE WIN EXPERIENCE 2

3. WORLD’S LEADER
IN SOCIAL CASINO GAMES INDUSTRY
SLOTOMANIA – THE WIN EXPERIENCE 3
PLAYTIKA

4. SLOTOMANIA
THE SECRET BEHIND THE SUCCESSFUL
SOCIAL ONLINE GAME LOVED BY MILLIONS!
SLOTOMANIA – THE WIN EXPERIENCE 4

5. SECRET 1: THE PEOPLE
SLOTOMANIA – THE WIN EXPERIENCE 5

6. SECRET 2: SIMPLICITY
SLOTOMANIA – THE WIN EXPERIENCE 6

7. SLOTOMANIA – THE WIN EXPERIENCE 7

8. SOCIAL CASINO GAME
SLOTOMANIA
SLOTOMANIA – THE WIN EXPERIENCE 8

9. SOCIAL CASINO GAME
=
REAL MONEY GAMBLING
SLOTOMANIA
SLOTOMANIA – THE WIN EXPERIENCE 9

10. SLOTOMANIA
OVERALL TOP GROSSING
SLOTOMANIA – THE WIN EXPERIENCE 10

11. SLOTOMANIA
SLOTOMANIA – THE WIN EXPERIENCE 11

12. SLOTOMANIA
SLOTOMANIA – THE WIN EXPERIENCE 12

13. SLOTOMANIA
SLOTOMANIA – THE WIN EXPERIENCE 13

14. SLOTOMANIA
SLOTOMANIA – THE WIN EXPERIENCE 14

15. SLOTOMANIA
SLOTOMANIA – THE WIN EXPERIENCE 15

16. SLOTOMANIA
FOOTER 16

17. EVOLUTION
SLOTOMANIA
EVOLUTION > SIMPLIFY! > REVELATION 17

18. REVOLUTION
SLOTOMANIA
EVOLUTION > SIMPLIFY! > REVELATION 18

19. MIX THE UNMIXABLE
EVOLUTION > SIMPLIFY! > REVELATION 19

20. MIX THE UNMIXABLE
MONEY / FREE
EVOLUTION > SIMPLIFY! > REVELATION 20

21. EVOLUTION
REAL MONEY GAMBLING
Casino games - Sales-oriented design - Ultra friendly user UI - Real life fantasy
EVOLUTION > SIMPLIFY! > REVELATION 21

22. EVOLUTION
SOCIAL GAMES
Free to play - Community - Fantasy world
EVOLUTION > SIMPLIFY! > REVELATION 22

23. SIMPLE!
SLOTOMANIA
EVOLUTION > SIMPLIFY! > REVELATION 23

24. EVOLUTION
CHIP AWAY THE UNNECESSARY
EVOLUTION > SIMPLIFY! > REVELATION 24

25. EVOLUTION
CHIP AWAY THE UNNECESSARY
Highly user friendly - Games - Free to play - Fantasy world
EVOLUTION > SIMPLIFY! > REVELATION 25

26. EVOLUTION
HIERARCHY & FOCUS
Status
Games
(Main focus)
Personal
Social
EVOLUTION > SIMPLIFY! > REVELATION 26

27. EVOLUTION
FOCUS ON FOUR MAJOR AREAS
Status
Games
(Main focus)
Personal
Social
EVOLUTION > SIMPLIFY! > REVELATION 27

28. EVOLUTION
VOILÀ!!!
EVOLUTION > SIMPLIFY! > REVELATION 28

29. EVOLUTION
GAMBLING
GAMING
EVOLUTION > SIMPLIFY! > REVELATION 29

30. PROGRESSION!
WE GAMBLED ON PROGRESSION
EVOLUTION > SIMPLIFY! > REVELATION 30

31. PROGRESSION!
THE ULTIMATE GAMBLING REPLACER
EVOLUTION > SIMPLIFY! > REVELATION 31

32. SIMPLE ANSWERS TO
COMPLEX PROBLEMS
EVOLUTION > SIMPLIFY! > REVELATION 32

33. EVOLUTION
15,000,000 LIKES
EVOLUTION > SIMPLIFY! > REVELATION 33

34. NOW WHAT?
EVOLUTION > SIMPLIFY! > REVELATION 34

35. SIMPLIFY!
EVOLUTION > SIMPLIFY! > REVELATION 35

36. SIMPLIFY!
ALWAYS ASK…..
WHY? WHAT?
Why does the user need it? What do we want
the user to feel and do?
EVOLUTION > SIMPLIFY! > REVELATION 36

37. SIMPLIFY!
KNOW (AND LOVE) YOUR USER
I DESIGN FOR MY MOM
EVOLUTION > SIMPLIFY! > REVELATION 37

38. SIMPLIFICATION IN ACTION
EVOLUTION > SIMPLIFY! > REVELATION 38

39. OUT OF COINS
WHY? ‘BUY COINS’ BUTTON PERFORMANCE
EVOLUTION > SIMPLIFY! > REVELATION 39

40. OUT OF COINS
RESULT: CLEAR MESSAGE = BETTER PERFORMANCE
EVOLUTION > SIMPLIFY! > REVELATION 40

41. MEGA BONUS
WHY? – TO IMPROVE THE OVERALL UX
EVOLUTION > SIMPLIFY! > REVELATION 41

42. MEGABONUS
WE’RE HERE TO ENTERTAIN, AREN’T WE?
EVOLUTION > SIMPLIFY! > REVELATION 42

43. MEGA BONUS
YEP, WE’RE HERE TO ENTERTAIN!
EVOLUTION > SIMPLIFY! > REVELATION 43

44. MEGA BONUS
RESULT: ENJOYABLE UX = SATISFIED PLAYER
EVOLUTION > SIMPLIFY! > REVELATION 44

45. LAST WORDS ABOUT SIMPLICITY
EVOLUTION > SIMPLIFY! > REVELATION 45

46. SIMPLICITY = MINIMALISM
EVOLUTION > SIMPLIFY! > REVELATION 46

47. SLOTOMANIA MOBILE
EVOLUTION > SIMPLIFY! > REVELATION 47

48. FLAT DESIGN EXPERIMENTS
EVOLUTION > SIMPLIFY! > REVELATION 48

49. FLAT DESIGN EXPERIMENTS
EVOLUTION > SIMPLIFY! > REVELATION 49

50. FLAT DESIGN EXPERIMENTS
EVOLUTION > SIMPLIFY! > REVELATION 50

51. FLAT DESIGN EXPERIMENTS
EVOLUTION > SIMPLIFY! > REVELATION 51

52. REVELATION
FANTASIES ARE NOT FLAT!
EVOLUTION > SIMPLIFY! > REVELATION 52

53. NEW SLOTOMANIA MOBILE
EVOLUTION > SIMPLIFY! > REVELATION 53

54. CLOSING WORDS…
Think simple
Seek for simple solutions
Simplify whatever you can
Know and love your users!
SLOTOMANIA – THE WIN EXPERIENCE 54

55. THANK YOU!
Yoni Ushin
M: +972-54-2699874
E: yoni@playtika.com