'How and why to build an effective online community' was presented by Joe Hughes, digital marketing manager at Morrison Bowmore Distillers Ltd. The presentation aimed to illustrate the benefits to a brand of building an effective online community, and touch on other key areas such as: - How to measure what your community can deliver - Content/strategy planning to keep your community active - Linking offline activity with your online community - Who should manage your community and communicate with them? - The role of the agency The presentation is available for download and sharing. For more information, we can be reached on Twitter (@YomegoSocial) and our event hashtag was #SMWYomego

1. Why and how to build online communities

3. Introduction

6. Before you start your community

9. Setting KPI’s and objectives

12. Defining a community

15. Our communities

19. Talking to our communities

20. Bowmore

22. MBD communities Bowmore Inner core

23. Auchentoshan

28. Glengarioch

29. MBD communities Glengarioch Limited editions

30. Agency role

32. Summary

34. Questions

35. And now to the whisky

36. Bowmore Production

37. Malting

38. Kilning

39. Milling

40. Mashing

41. Fermentation

42. Distillation

43. Maturation