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A Leader’s Guide to
Data Analytics
Florian Zettelmeyer
A working knowledge of
Data Science can help you
lead with confidence
A leader’s guide to data analytics
An essential
business tool
With access to incredible
amounts of data, companies
are able to measure every
aspect of their operations in
granular detail.
But many leaders are hesitant to
get involved due to the technical
intricacies.
A leader’s guide to data analytics
Analytics are
not technical
skills
They are thinking skills.
Managers should not view
analytics as something
beyond their purview.
A leader’s guide to data analytics
Being able to separate
good data from bad, and
knowing where precisely
analytics can add value is
important.
Working
knowledge of
Data Science
Can save making decisions
based on faulty
assumptions.
Start with the
problem
Generate data as a strategic imperative
Understand the Data
generation process
Have a very clear idea of where the data came from
Use domain
knowledge
Managers should use their business knowledge to account
for strange results.
Don’t just think it,
know it.
Thanks!

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