Community, Social Media, Digital Marketing stuff. A presentation by Yinka Olaito

1. SOCIAL MEDIA: DISTINGUSHING FACTS FROM HYPES YinkaOlaito www.yinkaolaito.com 1

2. NOTE THAT Having accounts online means nothing 2

3. JUST LIKE An uncultivated farm is ... 3

4. TO GET IT... Customers’ communications preferences are changing 4

5. TO GET IT... Engaged crowds are the new force. 5

6. TO GET IT... Customers now place emphasis on interaction 6

7. TO GET IT... Corporate social media responsibility is the new green. 7

8. TO GET IT... They expect dialogue, sharing. 8

9. THE QUESTION... What is our goal? 9

10. EFFECTIVE SOCIAL MEDIA CAMPAIGN(A case study of ELC 2009) YinkaOlaito www.yinkaolaito.com 10

11. WHAT IS SOCIAL MEDIA? It encompasses millions of tools, sites and applications which enable consumers to share video, photos, comments, opinions and personal experiences on the web. 11

12. STRATEGY DEVELOPMENT FOR ELC 2009 Goal: Brand awareness and visibility Strategy: development of interactive website Internal audience involvement 12

13. WHAT IS SOCIAL MEDIA CAMPAIGN? A planned action steps that has specific goals, properly executed within a time frame with measurement parametre and is rooted through social media platforms 13

14. STRATEGY DEVELOPMENT FOR ELC 2009 Goal: Brand awareness and visibility Strategy: development of interactive website Internal audience involvement 14

15. TACTICS AND EXECUTION OF ELC 2009 SOCIAL MEDIA CAMPAIGN Members and Facebook Twitter account E-mails 15

16. MEASUREMENT OF RESULT/ROI ELCDAYSTAR 16

17. THANK YOU 17

18. CONVERSATION CONTINUES Website: www.yinkaolaito.comE-mail: yinka@yinkaolaito.comTwitter: @pathfindernigFacebook:YinkaOlaito Tel: 234 7029778785 18