10. EFFECTIVE SOCIAL MEDIA CAMPAIGN(A case study of ELC 2009) YinkaOlaito www.yinkaolaito.com 10
11. WHAT IS SOCIAL MEDIA? It encompasses millions of tools, sites and applications which enable consumers to share video, photos, comments, opinions and personal experiences on the web. 11
12. STRATEGY DEVELOPMENT FOR ELC 2009 Goal: Brand awareness and visibility Strategy: development of interactive website Internal audience involvement 12
13. WHAT IS SOCIAL MEDIA CAMPAIGN? A planned action steps that has specific goals, properly executed within a time frame with measurement parametre and is rooted through social media platforms 13
14. STRATEGY DEVELOPMENT FOR ELC 2009 Goal: Brand awareness and visibility Strategy: development of interactive website Internal audience involvement 14
15. TACTICS AND EXECUTION OF ELC 2009 SOCIAL MEDIA CAMPAIGN Members and Facebook Twitter account E-mails 15