This slide brings to the front burner what it takes for any brand to excel

1. DEVELOPING MARKETABLE SKILL Yinka olaito www.yinkaolaito.com

2. THE REALITY In today’s economy, the job market is very competitive. A job seeker needs to set him/herself apart from the crowd -Amy Welther

3. THE BAD NEWS Major industries are cutting down jobs

4. THE BAD NEWS 4.4millions are laid off between Dec. 2007-March 2009- us Fed govt

5. THE BAD NEWS Most jobs are taken before being advertised.

6. THE GOOD NEWS There are good jobs

7. THE GOOD NEWS Managers work hard to retain good job

8. THE GOOD NEWS Managers do not remove jobs at random

9. WHY WOULDN’T ANYONE HIRE ME? Good grades, No skills

10. WHY WOULDN’T ANYONE HIRE ME No deliverables, No value proposition

11. WHY WOULDN’T ANYONE HIRE ME Acting like you are entitled to a paycheck

12. MAKE A DIFFERENCE Have competitive advantage

13. MAKE A DIFFERENCE Have some insanely great credentials.

14. MAKE A DIFFERENCE Be an opportunity

15. MAKE A DIFFERENCE Createa compelling offer.

16. MARKETABLE SKILL DEVELOPMENT … The most important thing to do in college is not to focus on getting good grade…but to get out of the classrooms and start working for people to build solid portfolios.

17. MARKETABLE SKILL DEVELOPMENT Having in-demands skill is not what employers really value.

18. MARKETABLE SKILL DEVELOPMENT Think in term of what skills your desired industry values, and then start your learning.

19. STEPS TO DEVELOPMENT OF MARKETABLE SKILL Internship

20. STEPS TO DEVELOPMENT OF MARKETABLE SKILL Volunteer service

21. STEPS TO DEVELOPMENT OF MARKETABLE SKILL Become a project committee member

22. STEPS TO DEVELOPMENT OF MARKETABLE SKILL Self education: Google reader- I have learned more from my Google readers than any graduate school-Ryan Stephen

23. STEPS TO DEVELOPMENT OF MARKETABLE SKILL Association/Mentorship

24. STEPS TO DEVELOPMENT OF MARKETABLE SKILL Seminars/workshop

25. BASIC MARKETABLE SKILL Business ethics/financial

26. BASIC MARKETABLE SKILL Writing skills

27. BASIC MARKETABLESKILL Public speaking/ presentation

28. BASIC MARKETABLESKILL Communications

29. BASIC MARKETABLESKILL People management/leadership skills

30. BASIC MARKETABLESKILL Professional certifications

31. BASIC MARKETABLE SKILL Basic Microsoft office tools

32. BASIC MARKETABLESKILL Online presence.

33. MARKET YOUR SKILL… Your networks: Friends Family Lecturers Associations Clubs

34. MARKET YOUR SKILL Narrow your focus

35. MARKET YOUR SKILL Reach your target and reach out.

36. WHAT YOU ACHIEVE The economy will not dictate the job you take

37. WHAT YOU ACHIEVE You are not forced to take any job

38. WHAT YOU ACHIEVE You have control over your life.

39. WHAT YOU ACHIEVE You stand in a better advantage

40. WHAT YOU ACHIEVE You can earn yourself a reserved shoe

41. You become a most valuable asset WHAT YOUCAN ACHIEVE

42. CONCLUSION You don’t have to be an expert, just be good

43. CONCLUSION It is not the strongest of the species that survives, nor the most intelligent, the world become great for most adaptable

44. CONCLUSION When you have done all, give, sow a seed for great future.

45. NEXT STEP Download my e-book: Personal branding for first class professionals Prepare for “Developing Marketable skill annual conference in April 2010”

46. NEXT STEP Join the planning committee and enjoy benefits

47. THANK YOU FOR YOUR TIME

48. CONTACT ME: Website:www.yinkaolaito.com E-mail:yinka@yinkaolaito.com Twitter:@pathfindernig Facebook: YinkaOlaito