Yesmail Market Intelligence is a tool that collects and analyzes marketing campaign data from eight digital channels: email, display, web, Facebook, Twitter, YouTube, Instagram, and Google+. It provides real-time monitoring of marketing campaigns across these channels and enables marketers to analyze performance, develop strategies based on competitors' insights, and customize data feeds to focus on the most relevant information. The tool also measures engagement metrics for each channel and allows marketers to identify successful themes, offers, and strategies from top performers to incorporate into their own marketing.

1. Intelligence Tools
Market Intelligence
One Platform: Eight Digital Channels, Eight Times the Intelligence.
Key Benefits: Staying ahead of the curve in a rapidly changing digital
environment is tough even for the savviest marketer. With the
∞ Real-time monitoring of growth of digital marketing as a revenue generator, the steep
marketing campaign competition for customers’ attention, and diminishing time and
deployments across email, resources, marketers are in dire need of a multi-functional tool
social, display and web that provides insight into digital trends, competitors’ strategies
channels and campaign performance.
∞ Ability to analyze digital Enters Yesmail Market Intelligence. The tool collects, stores, and
analyzes campaign data from eight digital channels: email,
marketing campaigns and
display, web, Facebook, Twitter, YouTube, Instagram, and
develop marketing
Google+ and provides a growing opportunity for marketers to
strategy based on
outperform their competition across all major digital channels.
competitive insights
Customization that Highlights Relevant Data
∞ Campaign performance
Yesmail Market Intelligence enables users to track and drill into
analytics segmented by digital campaigns by customizing their data feed based on
marketer, vertical, variables such as keywords, date range, engagement score,
channel, campaign type, deployment channel, and more. This functionality allows
performance, key word marketers to focus only on competitive data that is most relevant
and many more to their current or future marketing strategies and adjust them
accordingly.
∞ Customizable data feeds
that enable marketers to Engagement that Measures Performance
monitor only a relevant Yesmail Market Intelligence provides comprehensive
portion of campaigns engagement metrics for each channel that can help
marketers:
• Assess email performance based on detailed inboxing,
Tracked Channels: bulking, and open rates
• Identify most engaging type of content for social campaigns
• Determine most effective placements for display ads
• Find out what offers and promotions are featured on
competitors’ websites and develop counter initiatives
Insights that Drive Strategy
Yesmail Market Intelligence enables marketers to identify
successful campaign themes and offers from top-performing
competitors, track historic campaign performance, measure daily
growth of competitors’ social following and much more. Those
metrics can play an integral role in the development of new
email, social, web, and display strategies, successfully adopted by
competitors and meticulously tracked and measured by Yesmail
Market Intelligence users.
Yesmail Interactive • Powering Intelligent Interactions 1.877.937.6245 | sales@yesmail.com | www.yesmail.com

2. Intelligence Tools
Market Intelligence
Key Features and Functionalities
Dynamic Filtering of Competitive Data:
Set up advanced keyword, channel, date range, and engagement filters in order to track performance of relevant
campaign types and adjust strategy accordingly. This functionality helps marketers identify tactics that have
been successfully applied by competitors and integrate the best-of-breed ones into their own strategy.
Comprehensive Campaign and Performance Metrics by Channel:
Social: Yesmail Market Intelligence collects campaign data for all major social channels and provides
engagement metrics based on consumer interactions with each campaign as well as subscriber growth data
over a specified timeframe.
Display Ads: This channel spans 93,000 Google AdSense sites and delivers performance metrics including
number of views, historic ad performance, ad creative, and links to the offer’s landing page. This information
allows marketers to gain full visibility into the types of users their competitors are targeting and gauge the
success of their ad campaigns based on the number of ad views.
Website Snapshots: A dynamic feed of screen captures of each competitor’s main page provides insights into
featured products, promotions and offers competitors are using to drive sales. A snapshot of a page is taken
every time the content changes by 20% or more.
Email: In addition to sending address and domain, date received, and subject line, Yesmail Market Intelligence
provides in-depth engagement data for each email campaign including deliverability results, overall campaign
performance, open rate, delete after open rate, and delete without open rate.
Competitive Overview Dashboard
Get a real-time overview of the type and number of campaigns deployed by each marketer in your network by
day, week and month. View the percentage of campaigns pushed through each digital channel and identify your
competition's deployment strategies, such as preferred deployment channel, time of day, day of the week and
campaign frequency.
Comprehensive Data Exports:
Export all campaign data in a PDF and CSV formats for further analysis or for presentation purposes. All creative
content can be exported in a graphic-rich PDF format so that users can easily compare and contrast competitors’
campaign design, calls to action, and promotions.
1.877.937.6245 | sales@yesmail.com | www.yesmail.com