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Hacker Maker Teacher Thief; Which one are you?

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This is a presentation we did in Shoreditch house on 5th November based around Creative Social's new book: Hacker, Maker, Teacher, Thief: Advertising's Next Generation, now available on Amazon

Veröffentlicht in: Marketing

Hacker Maker Teacher Thief; Which one are you?

  1. 1. #HMTT
  2. 2. @yellif @samuelball @SCA2Dean @jonburkhart
  3. 3. Creative Social is a collective of the world's most pioneering creative directors and business owners (the Socials). ! Our goal is to unleash the potential of creatives.
  4. 4. #1 Amsterdam #2 Stockholm #3 Barcelona #4 New York #5 London #6 Berlin #7 Sao Paolo #8 Florence #9 Shanghai #10 Antwerp #11 San Francisco #12 Paris #13 Amsterdam (+ London Pop-­‐up) #14 Montreal #15 Las Vegas #16 Beirut #17 Hamburg #18 London #19 Tokyo #20 Helsinki #21 SeaQle
  5. 5. #HMTT
  6. 6. Which one are you? #HMTT
  7. 7. #HMTT
  8. 8. Hacker #HMTT
  9. 9. “A hacker is someone who seeks and exploits weaknesses in a computer system or computer network.” Wikipedia
  10. 10. Hack = To cut or chop with repeated and irregular blows Wikipedia
  11. 11. “Hacks, by definition, are more effective. They take big complicated problems that can be more easily solved, whatever the solution takes. As a result, they remove the gap between the commercial imperative and the creative solution.” Gareth Kay, Founding Partner, Zeus Jones
  12. 12. “I’d argue that digital creatives have evolved in a collaborative creative process and work environment because they have always had to hack solutions (you’re only as good as your programmer).” Bridget Jung, Creative Director & Editor at Adverblog
  13. 13. Growth Hacking #HMTT
  14. 14. “Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.” Wikipedia
  15. 15. “Growth hackers have a ….mindset of data, creativity, and curiosity… [allowing them] .. to accomplish the feet of growing a user base into the millions.” Tech Crunch, September 2012
  16. 16. Hacker Workshop
  17. 17. Mash-up Name one or two things that are broken
  18. 18. Mash-up Name one or two things that are broken Name two thing about services you love
  19. 19. Maker #HMTT
  20. 20. “Make something, anything and see if it leads to an idea. It’s the opposite process of having an idea first and then spending ages trying to make it. Be receptive, trusting, and allow yourself to be vulnerable to your own ideas.” Flo Heiss, ECD, Dare
  21. 21. MAKERS
  22. 22. TroubleMAKERS
  23. 23. WE HAVE ALL BEEN BRAINWASHED
  24. 24. THE GREAT BRAINWASHED ‘MAKE THE WORLD GO ROUND’ BUT NEVER REALLY CHANGE IT.
  25. 25. WHAT SEPARATES THE TROUBLEMAKERS FROM EVERYONE ELSE?
  26. 26. WASTE NO TIME TRYING TO GAIN THINGS LIKE ACCEPTANCE, ATTENTION AND PRAISE.
  27. 27. I ain’t gonna work on Maggie’s farm no more No, I ain’t gonna work on Maggie’s farm no more Well, I wake in the morning Fold my hands and pray for rain I got a head full of ideas That are drivin’ me insane It’s a shame the way she makes me scrub the floor I ain’t gonna work on Maggie’s farm no more I ain’t gonna work for Maggie’s brother no more
  28. 28. FEAR
  29. 29. IT’S OKAY TO BE AFRAID
  30. 30. YOU CAN BE AFRAID AND CONFIDENT AT THE SAME TIME.
  31. 31. YOU CAN BE AFRAID AND CONFIDENT AT THE SAME TIME.
  32. 32. You can be afraid and confident at the same time.
  33. 33. YOU CAN BE AFRAID AND CONFIDENT AT THE SAME TIME.
  34. 34. YOU CAN BE AFRAID AND CONFIDENT AT THE SAME TIME.
  35. 35. IF YOU’RE NOT WORRIED, SCARED OR EVER-SO-SLIGHTLY SHITTING IT, CHANCES ARE YOU’RE NOT TRYING HARD ENOUGH.
  36. 36. FLUSH TRACKER
  37. 37. SHITTING MAN
  38. 38. NON-STOP FERNANDO
  39. 39. THE MAGIC HAPPENS WHEN A CONFIDENT CREATOR MEETS A CONFIDENT CLIENT.
  40. 40. THE CONFORMISTS ARE NOT BORN, THEY ARE MADE. LIKEWISE, THE TROUBLEMAKERS ARE NOT BORN, THEY ARE MADE.
  41. 41. Teacher #HMTT
  42. 42. We are Young so let’s set the World on Fire #HMTT
  43. 43. @SCA2Dean EVERYONE SHOULD HAVE A GURU (OR TWO)
  44. 44. WE ARE YOUNG…
  45. 45. @SCA2Dean 1. YOU SHOULD CONSIDER THEIR MORAL CODE OF CONDUCT TO BE UNIMPEACHABLE.
  46. 46. @SCA2Dean 2. THEY SHOULD MAKE NO CLAIM TO GREATNESS
  47. 47. @SCA2Dean 3. YOU SHOULD NOT BE RELATED TO THEM
  48. 48. @SCA2Dean 4. THEY SHOULD NOT BENEFIT FINANCIALLY FROM YOU.
  49. 49. @SCA2Dean 5. YOU SHOULD BE WILLING TO SHARE YOUR…. …MOST PRIVATE THOUGHTS WITH THEM.
  50. 50. @SCA2Dean 6. THEY SHOULD NOT IMPART WISDOM ON ANY MATTERS WHERE THEY LACK THE EXPERIENCE.
  51. 51. @SCA2Dean 7. YOU SHOULD BE ABLE TO CHALLENGE THEIR ADVICE.
  52. 52. @SCA2Dean 8. THEY SHOULD WELCOME YOU TO CHALLENGE THEIR ADVICE.
  53. 53. @SCA2Dean 9. YOU SHOULD BE WILLING TO TAKE THEIR ADVICE AS DEFINITIVE.
  54. 54. @SCA2Dean 10. IF YOU ARE UNABLE TO TAKE THEIR ADVICE, THEN MOVE ON.
  55. 55. @SCA2Dean 1. MAKE CONNECTIONS
  56. 56. @SCA2Dean 1. MAKE CONNECTIONS 2. DEEP CONNECTIONS
  57. 57. @SCA2Dean 1. MAKE CONNECTIONS 2. DEEP CONNECTIONS 3. PAY WITH NEWS
  58. 58. @SCA2Dean THANK YOU, NAMASTE.
  59. 59. Thief #HMTT
  60. 60. Crea%ve'The*'or'Total'Rip1Off?' A'Complete'Brand'Balls'Up'
  61. 61. Homage ! Inspiration ! Satire! Thievery Continuum! Parody! Gang! Rape! F___in ! Theft! Rip-Off!
  62. 62. “Because that’s what we want. We want you to take from us. We want you, at first, to steal from us, because you can’t steal. You will take what we give you and you will put it in your own voice and that’s how you will find your voice.” ! Jon Burkhart
  63. 63. Good$The(?$Throw$at$Sam.$ Bad$The(?$Throw$at$Daniele.$
  64. 64. Questions Buy the book here - http://ht.ly/DN28O

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