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#HMTT
Which one are you?
Hacker
“Hacks, by definition, are more 
effective. They take big complicated 
problems that can be more easily 
solved, whatever ...
“I’d argue that digital creatives have 
evolved in a collaborative creative process 
and work environment because they hav...
Maker
“Make something, anything and see 
if it leads to an idea. It’s the 
opposite process of having an idea 
first and then sp...
Teacher
“Education is not the filling of a 
pail, but the lighting of a fire” 
William Yeats
“Our industry needs to focus on 
fostering cultures where people can 
re-learn four key traits often 
forgotten from child...
“With technology disrupting all 
industries ..., the journey towards 
consciously competent is still relevant, 
but only w...
“If you’re not worried, scared or 
ever so slightly shitting it, chances 
are you are not trying hard 
enough” 
Sam Ball, ...
“Would you rather be remembered 
as a torch or a fire extinguisher?” 
Marc Lewis, Dean of School of Communication Arts 2.0
Thief
“Copying and originality aren’t 
polar opposites: being original and 
doing original work is often best 
achieved by using...
“Originality is for people with short 
memories.” 
Grayson Perry
“Talent borrows. Genius Steals.” 
Oscar Wilde
Now go do
Become a Hacker 
List 10-50 solutions that 
have inspired you 
List 5 of your biggest 
challenges
Become a Maker
Become a Teacher
Become a Thief 
“Do your next presentation by 
simply filling it with other people’s 
quotes”
Questions 
@yellif 
#HMTT
More about the book
Hacker, Maker, Teacher, Thief; Advertisings Next Generation 
The Authors
“Forget the past the future is where 
it's at - and this is your guide book.” 
Rosie Arnold, Deputy Executive Creative Dir...
“Less of a book and more of a lively 
debate. So rather than read it, ‘listen 
to it’ and get stuck in. It’ll make you 
wa...
Buy the book here - 
http://ht.ly/BBOVP
creativesocial.com 
@CreativeSocial
Hacker, Maker, Teacher, Thief: Which one are you?
Hacker, Maker, Teacher, Thief: Which one are you?
Hacker, Maker, Teacher, Thief: Which one are you?
Hacker, Maker, Teacher, Thief: Which one are you?
Hacker, Maker, Teacher, Thief: Which one are you?
Hacker, Maker, Teacher, Thief: Which one are you?
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Hacker, Maker, Teacher, Thief: Which one are you?

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Presentation given at Silicon Beach (http://siliconbeach.eu) exploring the importance of now having a combination of core skills.

Based on Creative Social's new book - Hacker, Maker, Teacher, Thief: Advertising's Next Generation which can be bought here - http://ht.ly/BBOVP. Use DISCOUNT10 at checkout to get 10% discount

Veröffentlicht in: Marketing

Hacker, Maker, Teacher, Thief: Which one are you?

  1. 1. #HMTT
  2. 2. Which one are you?
  3. 3. Hacker
  4. 4. “Hacks, by definition, are more effective. They take big complicated problems that can be more easily solved, whatever the solution takes. As a result, they remove the gap between the commercial imperative and the creative solution.” Gareth Kay, Founding Partner, Zeus Jones
  5. 5. “I’d argue that digital creatives have evolved in a collaborative creative process and work environment because they have always had to hack solutions (you’re only as good as your programmer.” Bridget Jung, Creative Director & Editor at Adverblog
  6. 6. Maker
  7. 7. “Make something, anything and see if it leads to an idea. It’s the opposite process of having an idea first and then spending ages trying to make it. Be receptive, trusting, and allow yourself to be vulnerable to your own ideas.” Flo Heiss, ECD, Dare
  8. 8. Teacher
  9. 9. “Education is not the filling of a pail, but the lighting of a fire” William Yeats
  10. 10. “Our industry needs to focus on fostering cultures where people can re-learn four key traits often forgotten from childhood. These are adaptability, curiosity, empathy and fearlessness” Marc Lewis, Dean of School of Communication Arts 2.0
  11. 11. “With technology disrupting all industries ..., the journey towards consciously competent is still relevant, but only when we see it as part of a constant re-birth. In a fast-changing world, relaxing into conscious competence immediately makes us unconsciously incompetent.” Anders Sjostedt, Partnership Director, Hyper Island
  12. 12. “If you’re not worried, scared or ever so slightly shitting it, chances are you are not trying hard enough” Sam Ball, Creative Director, M&C Saatchi
  13. 13. “Would you rather be remembered as a torch or a fire extinguisher?” Marc Lewis, Dean of School of Communication Arts 2.0
  14. 14. Thief
  15. 15. “Copying and originality aren’t polar opposites: being original and doing original work is often best achieved by using the power of copying.” Mark Earls, Founder, Herd Consulting
  16. 16. “Originality is for people with short memories.” Grayson Perry
  17. 17. “Talent borrows. Genius Steals.” Oscar Wilde
  18. 18. Now go do
  19. 19. Become a Hacker List 10-50 solutions that have inspired you List 5 of your biggest challenges
  20. 20. Become a Maker
  21. 21. Become a Teacher
  22. 22. Become a Thief “Do your next presentation by simply filling it with other people’s quotes”
  23. 23. Questions @yellif #HMTT
  24. 24. More about the book
  25. 25. Hacker, Maker, Teacher, Thief; Advertisings Next Generation The Authors
  26. 26. “Forget the past the future is where it's at - and this is your guide book.” Rosie Arnold, Deputy Executive Creative Director, BBH London
  27. 27. “Less of a book and more of a lively debate. So rather than read it, ‘listen to it’ and get stuck in. It’ll make you want to ask questions, nod vigorously and heckle from the back.” Graham Fink, CCO, Ogilvy China
  28. 28. Buy the book here - http://ht.ly/BBOVP
  29. 29. creativesocial.com @CreativeSocial

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