1. YAQOOB YOUSIF
Contact: +973 36 57 22 25, +973 39777875, +973 39 160 204
REGIONAL AFTERMARKET SALES MANAGER
GAS AND PROCESS DIVISION
Well-qualified and top-performing professional with 7 years of experience in Product/ Service Marketing, Business
Development, Sales, Direct Marketing, Strategic Planning and Team Management.
Experience includes project oriented approach, building lasting business relationships, designing winning sales strategies,
driving teams to reach challenging revenue, reviving operations and cultivating long-term relationships with customers.
Senior positions entailing driving strong business performance, developing Sales, Marketing and governance strategies.
Consistently achieved strong record of outperforming sales targets.
Expert presentation, negotiation and communication skills with keen abilities in planning, goal setting, strategy
implementation and follow-up.
Wholly accountable in high-profile executive roles, visionary thinker with global perspective and entrepreneurial drive.
Aggressively identify opportunities, develop focus and provide tactical business solutions.
Seeking for a position of Head of Sales
AREAS OF EXPERTISE
Sales Management Relationship Building
Strategic Business Planning Account Management
Strategic Marketing Change Management
Client Relationship Management Target Marketing & Penetration
Team Training & Development Competitive Sales Analysis
Business Restructuring New Initiatives
Overseeing marketing and sales operations for achieving increased growth profitability. Preparing Maintaining
MIS reports for the reference of the top Management.
Building brand focus in conjunction with operational requirements.
Capturing optimum market shares, brand image building and awareness campaigns.
Refining the marketing strategies to escalate business volume through reviewing and interpreting the competition
after thorough analysis of market information.
Market penetration and brand building through conceptualizing and implementing sales promotional strategies.
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2. Managing the new product launches effectively in the market amidst stiff competition, placing it correctively
against competitor products and gain significant market share.
Team Management & Strategic Planning
Ensuring efficiency in operations and that the individual & group targets are met, by managing & monitoring the
performance of team members.
Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation
between team members.
Identifying newer opportunities, formulating business strategies, strategic utilization and deployment of available
resources to achieve organizational business objectives.
Establishing corporate goals, short term and long term budgets and developing business plans for the achievement
of these goals.
- ATLAS COPCO SERVICES MIDDLE EAST - UAE
Gas and Process Division
Regional Aftermarket Sales Manager (May 2007 to Date)
Countries under my responsibility:
• Bahrain, Kuwait, KSA, UAE, Qatar, Oman, Yemen, Iraq, Jordan, Syria, Lebanon & Egypt.
∼ Implement actions that result in sales and profitability growth that are in line with overall company
objectives and goals.
∼ Implement sales & marketing plans and activities in line with Atlas Copco standard.
∼ Develop and promote customer relationships with the objective of gaining a clear understanding of the
customer needs and a means to satisfy them.
∼ Manage and develop the channels to market in the assigned territory, for example: dealers, rental companies
and direct sales.
∼ Assess and define customer applications so that the correct product and the correct brand can be
represented. * Ensure integrity in the application of the products.
∼ Maintain routine and consistent contact with customers relative to the activity level.
∼ Promote proactive relationships with customers.
∼ Promote company image in line with company guidelines.
∼ Promote and sell after market service contract
∼ Communicate relevant customer, competitor and market activities to appropriate company personnel.
∼ Assist other Atlas Copco personnel in achieving their goals in our geographic area, i.e. aftermarket,
marketing communications, etc….
∼ Maintain company database in a timely fashion.
∼ Maintain and update company itinerary spreadsheet.
∼ Prepare information as requested whether routine or for special occasions.
∼ Participate in shows and association meetings. If time allows become active in local chapters.
∼ File customer complaints to appropriate person, so that they can be addressed in a timely and systematic
∼ Frequent traveler.
- ATLAS COPCO SERVICES MIDDLE EAST - UAE
AfterMarket Marketing Support for the Middle East Region (Aug 05 – May 07)
∼ Manage development of Marketing objectives and strategies and action plans for assigned segment and
ensuring that these are aligned with the corporate strategies and objectives.
∼ Set the revenue targets for assigned segment and manage their achievements by working with the Sales and
∼ Direct (ensure that there is customer need and demand) Product/Category Managers to ensure products
and services are appropriately specified and packaged to fulfill assigned segment needs.
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3. ∼ Manage development and management of customer segmentation and profiling based on internal and
external quantitative and qualitative researches.
∼ Responsible for setting assigned segment customer segmentation rules across the business e.g. service
delivery, systems classifications, and customer relationship management.
∼ Responsible for analyzing all sources of data to identify customer needs, requirements and behavior which
can be then translated into profitable business opportunities in line with regulatory requirements
∼ Ensure that all products and service marketing campaigns are coordinated within and across segment to
ensure maximum value is derived from any promotional activity.
∼ Identify gaps in service delivery for assigned segment through analysis of complaints, surveys and informal
∼ Direct Marketing Communication Team to create successful below, through and above the line
communications for assigned segment.
∼ Establish a relationship program with business customers (or residential high value customers) to ensure the
provision of account-managed solutions and support from top management. This will also include
arranging for roadmaps, workshops, gatherings, magazines, etc
∼ Manage customer retentions and churn and devise and auctioned corrective win them back strategies.
Retention will focus on loyalty programs (cross sell, affinity schemes, tactical periodic promotions, incentive
schemes and direct marketing campaigns).
∼ Sharing marketing best practice knowledge throughout the company
∼ Frequent traveler.
MDCI, as Marketing Executive (May 2004 – August 2005)
MTC Vodafone, as Credit Controller (December 2003 – April 2004)
Program for Leadership Development Accelerating the Careers of High-Potential Leaders
Managing New Products and Services for Strategic Competitive Advantage
All above training taken in USA (NY & Santa Maria) and Germany (Cologne)
BS in Business Informatics, AMA University , Kingdom of Bahrain (2009)
Professional Diploma in Network , NIIT , Kingdom of Bahrain (1999 – Jan 02)
Diploma in Engineering , University of Bahrain (1999 – 2002)
Date of Birth: 27th August 1981
Fluent in English and Arabic
Excellent references can be furnished upon request
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