Sriwijaya air campaign plan
•
0 likes•109 views
An integrated digital marketing plan for Sriwijaya Air,part of NAM air Group
Recommended
More Related Content
What's hot
What's hot (18)
Similar to Sriwijaya air campaign plan
Similar to Sriwijaya air campaign plan (20)
Recently uploaded
Recently uploaded (20)
Sriwijaya air campaign plan
- 1. The Influencer Marketing Network SRIWIJAYA AIR CAMPAIGN PLAN PROPOSED BY : YANUAR RISKY E : yanuarrisky3@gmail.com
- 2. The Influencer Marketing Network CAMPAIGN OBJECTIVE Boost SJ brands in social media. Achieve a better growth for our digital assets. Increase website traffic. Get a better ROI for SJ owned channels. PROPOSED & PREPARED BY : YANUAR RISKY
- 3. The Influencer Marketing Network Indonesia domestic airline market: rapid growth, rivalry intensifies. Indonesia has one of the world’s largest and most dynamic domestic markets. Domestic traffic in Indonesia has more than tripled over the past 12 years, from less than 30 million in 2005 to almost 97 million in 2017. Indonesia annual scheduled domestic passenger traffic and year-over-year growth (%): 2005 to 2017 MARKET MAP PROPOSED & PREPARED BY : YANUAR RISKY
- 4. The Influencer Marketing Network Psychography Urban/sub urban youngster Age Range 19 -35 Y.O Demographic Executive, first jobber, Youth productive TARGET AUDIENCE PROPOSED & PREPARED BY : YANUAR RISKY
- 5. The Influencer Marketing Network *Travelling Source of Information *source : Nielsen, indonesian traveler behavior 2018 AUDIENCE INSIGHT PROPOSED & PREPARED BY : YANUAR RISKY
- 6. The Influencer Marketing Network PROBLEMS FINDING PROPOSED & PREPARED BY : YANUAR RISKY
- 7. The Influencer Marketing Network *LOW DIGITAL EXPOSURE *PR CRISIS PROPOSED & PREPARED BY : YANUAR RISKY
- 8. The Influencer Marketing Network *LOW DIGITAL EXPOSURE *NEGATIVE SENTIMENS PROPOSED & PREPARED BY : YANUAR RISKY
- 9. The Influencer Marketing Network TAKE AN ACTION PROPOSED & PREPARED BY : YANUAR RISKY
- 10. The Influencer Marketing Network Problem Solving 1.Bad image kills. Try to reveal how consumers feel, and create PR and Campaigns that are boosting SJ brand in a positive way. 2.Where the branded paid ? For just a few bucks we can ensure that competitors don’t steal our hard earned leads or lose brand awareness. 3.Lack of digital exposure . it will be more important than ever to stay on top of SEO and SEM in order to stand out from the competition 4.Dehumanised brand in digital platfrom. With the massive followings of influencers, the obvious benefit is that they help brands reach a bigger audience. And Personal Experience is a new marketing things WHAT ARE THE PROBLEMS ? PROPOSED & PREPARED BY : YANUAR RISKY
- 11. The Influencer Marketing Network CAMPAIGN MAP PROPOSED & PREPARED BY : YANUAR RISKY
- 12. The Influencer Marketing Network CORE STRATEGY OWNED MEDIA WEB SERIES YOUTUBE SERIES CAMPAIGN ADS PUSH NOTIF PR ACTIVITY PAID ARTICLE MEDIA RELEASE ARTICLE CONTENT PRESS JUNKET CLARITY REWARDS DIGITAL FACEBOOK ADS INTATAGRAM ADS YOUTUBE ADS SPOTIFY ADS TWITTER ADS CONTEST SEO SEM INFLUENCER CAMPAIGN MAP CAMPAIGN FRAMEWORK PROPOSED & PREPARED BY : YANUAR RISKY
- 13. The Influencer Marketing Network PROPOSED IDEAS PROPOSED & PREPARED BY : YANUAR RISKY
- 14. The Influencer Marketing Network DISTANCE MEANS NOTHING “ SRIWIJAYA AIR ENCOURAG EPEOPLE TO CUT THEIR DISTANCE FROM THEIR LOVED ONES “ focused on themes of home, family, Relationship, holidays and distance as we explore big or small stories of missing someone . PROPOSED IDEAS/ CAMPAIGN 1 PROPOSED & PREPARED BY : YANUAR RISKY
- 15. The Influencer Marketing Network PROPOSED VISUAL PROPOSED & PREPARED BY : YANUAR RISKY
- 16. The Influencer Marketing Network THE CONCEPT PROPOSED & PREPARED BY : YANUAR RISKY
- 17. The Influencer Marketing Network
- 18. The Influencer Marketing Network MINIMALIST VISUAL WITH DEEP MEANINGS AND CLEAR MESSAGE. *TWO HANDS TRY TO TOUCH BETWEEN AEROPLANE SHADOW HEADLINE : DISTANCE MEANS NOTHING COPY : GO WHERE YOUR LOVED ONE WAIT PROPOSED KEY VISUAL PROPOSED & PREPARED BY : YANUAR RISKY
- 19. The Influencer Marketing Network PROPOSED KEY VISUAL PROPOSED & PREPARED BY : YANUAR RISKY
- 20. The Influencer Marketing Network YOUTUBE ADS CALL TO ACTIONS : WEBSITE TRAFFIC, CALL OR DOWNLOAD APPS INSTAGRAM ADS CALL TO ACTIONS : WEBSITE TRAFFIC, CALL OR DOWNLOAD APPS FACEBOOK ADS CALL TO ACTIONS : WEBSITE TRAFFIC, CALL OR DOWNLOAD APPS PROPOSED CHANNELS PROPOSED & PREPARED BY : YANUAR RISKY
- 21. The Influencer Marketing Network GOOGLE ADS CALL TO ACTIONS : WEBSITE TRAFFIC CALL, OR DOWNLOAD APPS SPOTIFY ADS CALL TO ACTIONS : WEBSITE TRAFFIC, CALL OR DOWNLOAD APPS SEM ADS CALL TO ACTIONS : WEBSITE TRAFFIC, CALL OR DOWNLOAD APPS PROPOSED CHANNELS PROPOSED & PREPARED BY : YANUAR RISKY
- 22. The Influencer Marketing Network OWNED MEDIA USING PUSH NOTIFICATION FOR CAMPAIGN EXPOSURE OWNED MEDIA USING TV PASSANGER FOR CAMPAIGN EXPOSURE PROPOSED CHANNELS PROPOSED & PREPARED BY : YANUAR RISKY
- 23. The Influencer Marketing Network PROPOSED CHANNELS *Create webseries/youtube series to increase digital exposure PROPOSED & PREPARED BY : YANUAR RISKY
- 24. The Influencer Marketing Network PROPOSED CHANNELS PROPOSED & PREPARED BY : YANUAR RISKY
- 25. The Influencer Marketing Network KEY MESSAGE : Astrid , of the papuans Ethnicity, grew up in the remote mountains of sentani in papua . She's been independent since young age and today studies in jakarta . She's far from home & misses her family - but is optimistic about having a bright future ahead. -------- In this new photo & video, we focus on themes of home, family, holidays and distance as we explore big and small stories of papua through the eyes of different individuals from all around indonesia and abroad! VIDEO ACTIVATION PROPOSED & PREPARED BY : YANUAR RISKY
- 26. The Influencer Marketing Network TELL US YOUR STORY 1 2 3 4 5 6 *Video storyboard PROPOSED & PREPARED BY : YANUAR RISKY
- 27. The Influencer Marketing Network CAMPAIGN MECHANISM PROPOSED & PREPARED BY : YANUAR RISKY
- 28. The Influencer Marketing Network 1 2 3 6 CHALLENGE MECHANISM : • Download photo frame from sriwijaya air website, • Put someone you loved photo in to the frame. • Post it into instagram,facebook, or twitter mention and tag sriwijaya air, • Use hashtag #DistanceMeanNothings • Give us reason why you wanna meet them so much. • The winner will win a flight ticket from sriwijaya air. Key objective : To drive website traffic/downloads apps and reduce negative sentiment through clarity/rewards.
- 29. The Influencer Marketing Network DIGITAL ACTIVATION STRATEGY PROPOSED & PREPARED BY : YANUAR RISKY
- 30. The Influencer Marketing Network 6 ACTIVATION STRATEGY ATTRACT Creating awareness For #DistanceMeanNothings DIGITAL ACTIVATION STRATEGY PROPOSED & PREPARED BY : YANUAR RISKY
- 31. The Influencer Marketing Network 6 ACTIVATION STRATEGY ATTRACT Creating awareness For #DistanceMeanNothings ENGAGE Encourage the audience to join campaigns and visit sriwijaya air Website DIGITAL ACTIVATION STRATEGY PROPOSED & PREPARED BY : YANUAR RISKY
- 32. The Influencer Marketing Network 6 ACTIVATION STRATEGY ATTRACT Creating awareness For #DistanceMeanNothings ENGAGE Build the HYPE through Campaigns giveaway AMPLIFY Encourage the audience to join campaigns and visit sriwijaya air Website DIGITAL ACTIVATION STRATEGY PROPOSED & PREPARED BY : YANUAR RISKY
- 33. The Influencer Marketing Network WEBSITE AND APP REVAMP PROPOSED & PREPARED BY : YANUAR RISKY
- 34. The Influencer Marketing Network DESIGN TREND ANALYSIS •The era of staged looking stock images is pretty much gone and now designers are looking for more natural, not typical photos. Basically stock photos that don’t look like stock photos. •Less is definitely more! We see the usage of negative space in all design fields, but mainly in web design and app design. •Typography is starting to get bigger and bolder, making it a trend that we can find in each year’s predictions. The winning combination, when you are using a big font is: minimalism, otherwise the design can be overcrowded and not really appealing. PROPOSED & PREPARED BY : YANUAR RISKY
- 35. The Influencer Marketing Network VISUAL REFERENCE PROPOSED & PREPARED BY : YANUAR RISKY
- 36. The Influencer Marketing Network VISUAL REFERENCE PROPOSED & PREPARED BY : YANUAR RISKY
- 37. The Influencer Marketing Network VISUAL REFERENCE PROPOSED & PREPARED BY : YANUAR RISKY
- 38. The Influencer Marketing Network PROPOSED IDEAS PROPOSED & PREPARED BY : YANUAR RISKY
- 39. The Influencer Marketing Network HOLIDAY IN ONE CLICK “ SHAPE UP SRIWJAYA APP USP, EVERYONE CAN FLIGHT WITH ONE CLICK“ Focused on holiday theme, easiest way to fly and holiday to drive app and website trafic PROPOSED IDEAS/ CAMPAIGN 2 PROPOSED & PREPARED BY : YANUAR RISKY
- 40. The Influencer Marketing Network PROPOSED VISUAL PROPOSED & PREPARED BY : YANUAR RISKY
- 41. The Influencer Marketing Network THE CONCEPT PROPOSED & PREPARED BY : YANUAR RISKY
- 42. The Influencer Marketing Network
- 43. The Influencer Marketing Network Create a Delicious Print Ad Using Photo Manipulation HEADLINE : HOLIDAY IN ONE CLICK COPY :WHEN FLYING AT 39.000 FT HAPPENS IN YOUR FINGERS PROPOSED KEY VISUAL PROPOSED & PREPARED BY : YANUAR RISKY
- 44. The Influencer Marketing Network PROPOSED KEY VISUAL PROPOSED & PREPARED BY : YANUAR RISKY
- 45. The Influencer Marketing Network YOUTUBE ADS CALL TO ACTIONS : WEBSITE TRAFFIC, CALL OR DOWNLOAD APPS INSTAGRAM ADS CALL TO ACTIONS : WEBSITE TRAFFIC, CALL OR DOWNLOAD APPS FACEBOOK ADS CALL TO ACTIONS : WEBSITE TRAFFIC, CALL OR DOWNLOAD APPS PROPOSED CHANNELS PROPOSED & PREPARED BY : YANUAR RISKY
- 46. The Influencer Marketing Network GOOGLE ADS CALL TO ACTIONS : WEBSITE TRAFFIC CALL, OR DOWNLOAD APPS SPOTIFY ADS CALL TO ACTIONS : WEBSITE TRAFFIC, CALL OR DOWNLOAD APPS SEM ADS CALL TO ACTIONS : WEBSITE TRAFFIC, CALL OR DOWNLOAD APPS PROPOSED CHANNELS PROPOSED & PREPARED BY : YANUAR RISKY
- 47. The Influencer Marketing Network OWNED MEDIA USING PUSH NOTIFICATION FOR CAMPAIGN EXPOSURE OWNED MEDIA USING TV PASSANGER FOR CAMPAIGN EXPOSURE PROPOSED CHANNELS PROPOSED & PREPARED BY : YANUAR RISKY
- 48. The Influencer Marketing Network PROPOSED CHANNELS PROPOSED & PREPARED BY : YANUAR RISKY
- 49. The Influencer Marketing Network KEY MESSAGE : To attrach millenials and youth target audience animated videos are high on impact because they contain moving or dynamic elements of text. These videos instantly impress the viewers because they are created from user demand. Using animation is a clever and fun way to advertise our campaign. Animation ads allow brands to portray themselves in ways that physical filming can’t. VIDEO ACTIVATION PROPOSED & PREPARED BY : YANUAR RISKY
- 50. The Influencer Marketing Network TELL US YOUR STORY 1 2 3 4 5 6 2 3 5 6 *Video storyboard PROPOSED & PREPARED BY : YANUAR RISKY
- 51. The Influencer Marketing Network SUMMARY PROPOSED & PREPARED BY : YANUAR RISKY
- 52. The Influencer Marketing Network SUMMARY Brands try to inspire excitement among their communities so that their fans and supporters will do the selling for them. That’s called advocacy, and it's much more powerful than self-promotion. There are of course many ways to cultivate that fan base and get SJ advocates motivated On the flip side, however, are “badvocates” –- the folks who spread negative comments about SJ with their networks. Anyway, we can’t empower our advocates without an empowered internal culture. Since anyone in the organization is a potential touchpoint for a customer (online or offline). PROPOSED & PREPARED BY : YANUAR RISKY
- 53. The Influencer Marketing Network THANKYOU LETS DISCUS Yanuar Risky E :Yanuar_risky@yahoo.com yanuarrisky3@gmail.com P : +62 856 9771 4240