Product designer, industrial design master and former Siemens headquarter product designer in Germany.
Winner of more than 30 international design awards including iF, Red Dot Design Award, G-mark and Design For Asia Silver Award, and judge of many international design prizes including iF China Awards. His work has displayed in design exhibitions and museums worldwide.
In 2005, he became founder of YANG DESIGN, one of the most influential product strategy and design consultancies in China and leader in product strategy and design, service design and brand design. YANG DESIGN has been working with Schneider Electric, Audi, Bosch, Rado, Absolut Vodka, Dupont, NATUZZI and Royal Selangor.
In 2007, he founded designer brand y-town, a design experiment with attention to environment, human and material. Since then the brand has launched product collections including the Recycled Project, Jiu Jie and Neo-craftsmanship movement, and worked closely with institutions including Green Peace, Show the World and World Expo Museum.
2. 设计师简介 Designer CV
杨明洁,著名产品设计师,德国工业设计硕士,曾任职于慕尼黑西门子设计总部。
囊获了包括德国红点奖、 iF奖、日本G-mark奖、亚洲最具影响力设计银奖在内的数十项设计大奖,并担任了 iF中国设计大奖在
囊获了包括德国红点奖、iF 奖、日本G-mark
iF奖、日本 G-mark奖、亚洲最具影响力设计银奖在内的数十项设计大奖,并担任了 iF中国设计大奖在
内的多项国际大赛评委,作品展出于全球各大设计展与博物馆。
05年创办杨明洁设计顾问机构,迄今为中国最高品质设计顾问机构之一,在产品策略与设计、服务设计及品牌整合等领域具备
05年创办杨明洁设计顾问机构,迄今为中国最高品质设计顾问机构之一,在产品策略与设计、服务设计及品牌整合等领域具备
领先优势。合作伙伴涉及众多国际领先品牌,如施耐德、奥迪、博世、雷达、绝对伏特加、杜邦、 NATUZZI、皇家雪兰莪等。
NATUZZI、皇家雪兰莪等。
07年创办设计品牌 y-town,专注环保、人文、材料的设计研究,迄今已推出了回收计划、纠结系列、新手工艺运动等实验性作
年创办设计品牌y-town
07年创办设计品牌 y-town,专注环保、人文、材料的设计研究,迄今已推出了回收计划、纠结系列、新手工艺运动等实验性作
品,并与绿色和平、世界看见及世博博物馆等组织在环保、民间手工艺领域展开合作。
Product designer, industrial design master and former Siemens headquarter product designer in Germany.
Winner of more than 30 international design awards including iF, Red Dot Design Award, G-mark and Design For Asia Silver
Award, and judge of many international design prizes including iF China Awards. His work has displayed in design exhibitions
and museums worldwide.
In 2005, he became founder of YANG DESIGN, one of the most influential product strategy and design consultancies in China
and leader in product strategy and design, service design and brand design. YANG DESIGN has been working with Schneider
Electric, Audi, Bosch, Rado, Absolut Vodka, Dupont, NATUZZI and Royal Selangor.
In 2007, he founded designer brand y-town, a design experiment with attention to environment, human and material. Since then
the brand has launched product collections including the Recycled Project, Jiu Jie and Neo-craftsmanship movement, and
worked closely with institutions including Green Peace, Show the World and World Expo Museum.
5. 时尚类产品案例:
Lifestyle Product & Gift Design
包括时尚类家居、文具及随身产品,礼品,品牌衍生产品,食品、饮料、化妆品行业包装设计。。
Design of Lifestyle Product, Gift , Houseware, Stationary, License Product, FCG Package.
6. 项目:绝对伏特加双瓶装 2009 客户:绝对伏特加
Project: ABSOLUT PEARS Dual Package
Project:
奖项:2009德国红点奖/2008亚洲最具影响力设计银奖
奖项:2009 德国红点奖/2008
2009德国红点奖/2008亚洲最具影响力设计银奖
Award:2009 Reddot Design Award/2008 Design
Award:
For Asia Award
绝对伏特加首次携手华人产品设计师。作为绝对苹果梨的推广包
装,设计不但是对绝对伏特加经典瓶型的拉长演绎,更具备富创
意的回收功能。握感良好的把手令两个原本笨重的瓶身变得便携。
The first Absolut Vodka package by Chinese designer. As a promotional
package for Absolut Pears, the design is a prolonged interpretation of the
classic Absolut bottle with creative recyclable functionality. The comfortable
handle is the key to carry the 2 heavy bottles.
7. 项目:ABSOLUT PEARS-双瓶装 时间:2008 客户:瑞典绝对伏特加
项目:ABSOLUT PEARS-双瓶装 时间:2008
奖项:2009德国红点奖/2008亚洲最具影响力设计银奖
奖项:2009 德国红点奖/2008
2009德国红点奖 /2008亚洲最具影响力设计银奖
Project: ABSOLUT PEARS Dual Package 2008
Project: 2009 Reddot Design Award/2008 Design For Asia Award
Award/2008
8. 项目:双色太阳眼镜
2010
客户:奥迪
奖项:
2011德国iF奖
2011 德国iF
iF奖
2010日本G-Mark奖
日本G-Mark
2010日本G-Mark奖
Project: y-town Double
Project:
Color Sunglass 2010
iF Design Award 2010
Good Design Award 2010
全球第1款2合1眼镜设计,可以应对气候
多变的环境状况。颠覆传统眼镜的创新
框架结构,内设一片可上下旋转的“Y”字
形鼻托,因而可整体180度翻转,适合正
反两种佩戴方式。太阳眼镜分为上下两
块镜片,分别利用两种不同颜色的涂
层,以适合两种不同的天气:茶色镜片
最适用于驾车时使用。镜面镀膜的水银
镜片则更多地吸收与反射可见光,适合
户外运动。如果有更多的产品可以实现
一物两用,或是一物多用,那么地球的
资源消耗是否也可以减少一半呢?
1st 2-in-1 Eyewear Design
in the World
13. 项目:SWATCH艺术家系列手镯U盘
项目:SWATCH 艺术家系列手镯U
SWATCH艺术家系列手镯 客户:瑞士斯沃琪 集团 服务时间:2007——至今
服务时间:2007 ——至今
2007——
Project: SWATCH Artist Collection USB Bracelet, 2007-now
全球销量第一、增长率最高的休闲手表品牌SWATCH长达四年的唯一战略合作伙伴。通过一系列创意的礼品和促销展示设
计,在终端建立年轻而前卫的品牌形象。
The only three-year strategic partner of SWATCH, the casual watch brand with the world ’s largest sales and highest growth rate. We help SWATCH
to establish a young and forward-thinking image through a series of innovative gifts and promotions.
17. 项目 :Italsofa 多功能家居系统 客户:意大利NATUZZI集团 2012
客户:意大利NATUZZI
NATUZZI集团
Project: Natuzzi Italsofa Multi-functional Home System 2012
这是为意大利NATUZZI集团Italsofa品牌所设计的多功能家居系统。由一个单体模块组成,内部T型支架增加
了模块的强度,并可作为把手轻松搬移模块。
由单体模块进行任意组合,可以用作凳子、座椅、茶几、搁脚、矮柜、电视柜、搁物架以及书架等。
The bookshelf modular is commissioned by Natuzzi group, the largest furniture company in Europe. The product can be used in
combination as bookshelf system or TV cabinet in different sizes. It can also be used independently as vase, tea table, bench or
side cabinet.
18. 项目 :Italsofa 多功能家居系统 客户:意大利NATUZZI集团 2012
客户:意大利NATUZZI
NATUZZI集团
Project: Natuzzi Italsofa Multi-functional Home System 2012
19. 项目 :Italsofa 多功能家居系统 客户:意大利NATUZZI集团 2012
客户:意大利NATUZZI
NATUZZI集团
Project: Natuzzi Italsofa Multi-functional Home System 2012
20. 项目 :Italsofa 多功能家居系统 客户:意大利NATUZZI集团 2012
客户:意大利NATUZZI
NATUZZI集团
Project: Natuzzi Italsofa Multi-functional Home System 2012
21. 项目 :南部商务区公共设施系统 客户:宁波鄞州区城市投资有限公司 奖项:2010德国红点设计奖
奖项:2010
2010德国红点设计奖
Project: South Ningbo CBD Waiting Booth, Ningbo Yingzhou Urban Investment Co, 2007-now,
Project:
Award:2010 Reddot Design Award
Award:
三组模块化的设计可根据车站大小而增减模块数量。候车区底部两侧自然鼓起的靠椅方便乘客短时间内休息,同时为中国公交车站的大乘
客量保证了候车空间。底部中央设置了城市信息查询系统,中部为广告看板,上部为显示车辆到站信息的显示屏。顶面装配大面积的太阳
能电池板,供应能源。为宁波市建立了统一、良好的城市品牌形象,其所采用的新模块、新能源设计令宁波的公共设施与信息导向系统领
跑全国。The system builds up a consistent city image for Ningbo. A leader in China in terms of new modular design and solar-power energy.
22. 项目:办公家具系统 客户:德国MABEG办公家具公司 2003 Project:MABEG Office Desk System
客户:德国MABEG
MABEG办公家具公司 Project:
为德国著名办公家具制造商MABEG公司所设计开发的一套办公家具系统,源于中国明代的一张板凳。由一套核心的铝型材标
准构件扩展成包括座椅、屏风、办公桌、沙发、保险柜、搁物架、灯光系统等等在内的整套办公家具系统。
Inspired by the stool in Ming Dynasty, the design is a modular office furniture system, a solution that is quick to manufacture and diversify. Based on a
sustainable aluminum modular system, it can be combined as stool, chair, sofa, desk, screen, shell and installed with lighting.
25. 项目 :茶几与坐具——风的固态 客户:美国杜邦 2011 DuPont Frozen Wind Chair and Teatable
:茶几与坐具——
——风的固态
源自微风拂过的湖面。将流动的无形思维固化,将转瞬即逝的灵感定格,将一种材料的特性发挥到极致,将硬质可丽耐变得
柔软,随风起舞,于是便有了“风的固态”。
这既是一张躺椅,也可以是一张凳子,或是一张茶几,如何用就看主人的心情了。
Inspired from the wavy surface of lake and breeze, the design captures of the flowing thought and the passing inspiration. The
design explores the features of the material, and the hard material Corian is given a soft feeling as if dancing in the wind.
28. 项目 :y-town 纠结沙发 Project: y-town Jiujie Lounge 2011
本设计源自于设计品牌y-town “纠结”系列中的环保塑料,并通过实验性的尝试赋予其功能和三维形态。纠结这种材料被层层叠叠地包裹在
线条干净的白色椅子之上,软硬形成有趣的对比。沙发侧面犹如被切割的截面,展现细密、纠缠的材料质感美,同时也延伸出一张方便随
时阅读、品茶和储物的茶几。
The lounge is inspired by Jiu Jie, an eco-plastic material by y-town. It ’s an experiment to endow the material with function and 3-dimentional form. The
soft material is in an interesting contrast with the hard skeleton. The clear silhouette shows the beauty of the layers of material as well as its unique
entangled texture. A handy tea table is extended for reading, tea drinking and storage.
29. 项目:绿色和平书架 客户:国际绿色和平组织 Project: Greenpeace Bookshelf 2010
受国际绿色和平组织委托所设计的公益“植树”书架由厚纸板制成,整体造型犹如树干,形象地向书店和读者传达 “用再生纸
=植树”的概念。
The bookshelf for Greenpeace made of cardboard paper, is a non-profit public educational project. Its tree-trunk shape vividly conveys the concept of
"recycled paper =planting" to the readers in bookstores.
30. 项目:纠结办公椅 客户:美国Steelcase办公家具 Project: Jiujie Office Chair for Steelcase 2011
客户:美国Steelcase
Steelcase办公家具
采用废弃的“纠结”边角料编制了办公椅的坐垫、靠背与头罩,其结果是一张舒适的彩色椅子。坐在这张椅子中的人们会在环绕包裹的蛋形
头罩中去思考:如今被废弃物包围的我们该如何去面对日益严峻的环境问题?
In order to reduce waste, Jamy has weaved the skeleton with the cut-off eco-plastic, the result of which is a colorful yet comfortable chair. Sitting inside
the egg-shape hood will force users to think how should we face the degrading environment surrounded by increasing waste?
34. 技术类产品案例
Design Strategy &
Technical Product Design
设计策略专注于用户最根本的需求与体验,从消费者洞察、趋势分析、竞品研究、用户体验着手,制
定有效产品设计策略、PI战略、年度色彩计划、产品DNA及产品线规划等。技术类产品设计包括电
定有效产品设计策略、PI战略、年度色彩计划、产品DNA
PI战略、年度色彩计划、产品DNA及产品线规划等。技术类产品设计包括电
气设备、家电、电动工具及消费电子产品设计等类别。
Design Strategy focused on user experience. Methods include Consumer Insight, Trend Study,
Competition Product Research, User Experience Redesign. Outputs include Product Design
Strategy, PI Strategy, Annual Color Planning, Product DNA and Product Line Planning. Technical
Product Design includes Home Appliance, Electric and Digital Product.
35. 项目 : Gdium便携式电脑 客户:法国 DEXXON集团 Project: Gdium Netbook, DEXXON
Gdium便携式电脑 DEXXON集团
设计的重点在于如何围绕笔记本电脑的设计语言来展开电脑周边设备的设计,包括整套设备的统一色彩处理,最终保持了
整个家族一致的产品品牌识别性。
The key is to design a series of accessories for Gdium netbook, following the same design language. It includes uniform color options in order to keep
the whole products family in harmony.
36. 项目:EMTEC产品PI规范手册及产品设计 客户:法国EMTEC
项目:EMTEC 产品PI
EMTEC产品PI规范手册及产品设计 客户:法国EMTEC 服务时间:2007年——至今
服务时间:2007 ——至今
2007年
Project: EMTEC PI Product Identity Manual, 2007-now
与法国品牌EMTEC的合作进入第四年,我们为其跨品类的产品进行整理分析,从造型、材料、人机界面等多个方面定义移动
和固定产品的识别性,并尝试以新的设计语言建立产品家族,在全球销售网络推进品牌认知。
It's the fourth year since we cooperated with the French brand EMTEC. We analyze existing products, define the brand identify in design forms,
material and ergonomic interfaces and establish the EMTEC product family for the global network with updated design language.
38. 项目 :Movie Cube S系列
S系列 客户:法国EMTEC 2008 Project: EMTEC Movie Cube S Series 2008
客户:法国EMTEC
一款具有播放录制功能的家用多媒体硬盘驱动器,可以不用打开电视机就可以记录或收看电视节目。犹如一个即将开启的优雅
宝盒,黑白两色对比,边缘的肩线如翅膀般略微倾斜。可以以横竖两种方式摆放,屏幕显示也可以随摆放方式的不同而调转,
以正确的角度显示图像。用户即可以根据自己的喜好或摆放场合的需求来放置产品,最大化地适应各种家具或家居装修。无论
如何放置,都可在底部装上橡胶垫以减少运行时的振动和损伤。
The dual-color S-Series launched in Europe, a home multimedia hard-disk which can record, play and display various media formats and
connect to devices, is a tasteful and user-friendly redefinition of conventional robust TV-accessories, in the shape of an elegant unfolded
box or tableware. It can be used vertically or horizontally to fit different interior decorations and needs, and damage and vibration-
reducing rubber pads are provided in both situations.
40. 项目:磁蒸炉 客户:九阳 2009 Project: Joyoung Steaming Induction Cooker 2009
整合电磁炉、锅具和多种烹饪配件,制造蓝海产品。一方面在形象上更为整体和高档;另一方面一机多能,只需一个产品
即可满足一家人的煮食需求。传统的“蒸”功能成为主要卖点,并配有专业食谱进行推广。
The steaming induction cooker integrates traditional induction cooker, cooking pan and various of accessories together. The high-end product, which
opens the blue ocean for Joyoung, could meets the whole family's cooking demands.. Promoted with a special cooking recipe with steaming function
as USP.
42. 项目 :甜品机创新产品策略与设计 客户:九阳 小家电 服务时间:2011 服务时间:2011
Project: Joyoung Dessert Maker Usage Research, Product Strategy & Design, 2011
项目源于对潜在消费群的洞察:制作甜品的过程需要动用工具,加上甜品种类繁复,如何满足个性化要求和可用性成为项目的
研究和设计重点。与此同时也开发了围绕甜品主题的一系列配套 POP陈列道具。
The project is inspired by a consumer insight, that dessert making is complicated and the categories are many. Therefore the research &
design focus is the meet the requirement of both DIY and usability. A set of POP display is also designed to compensate the theme,
44. 项目 :料榨机 客户:九阳 2009 Project: Joyoung Juicer & Food Processor
连续3年成为九阳家电A级设计合作伙伴。为其设计的包括豆浆机、豆芽机、料榨机、电磁炉等产品已经陆续上市 。为其设
计的营养王系列成为2010年热销产品,并在销售榜上排名前十。一个单件产品平均产生的市场效益为 500万元人民币。
First-level design partners for Joyoung for 3 years, launching products of Bean Sprouter, Juicer, Food Processor and Induction Cooker in the market.
The soyamilk maker designed by Yang Design become a top10 hot sell in 2010. A single product creates 5 millions benefits in average.