This guide establishes the process and defines the roles for an organization-wide rollout of an Enterprise Social Network like Yammer.

1. Rollout Team Resources

2. Rollout: Organic vs. Proactive To achieve enterprise-wide adoption, a comprehensive rollout plan must be implemented. With Rollout Network Launch Executive Announcement Yammer Event Activity Without Rollout Rollout Team Network Engagement 1 5 2 3 7 4 6 8 9 10 Time (weeks)

3. Rollout Team Structure The following team structure will support an efficient and effective Yammer rollout. Business Owner Project Manager LDAP/SSO Specialist Community Manager Edu./Training Mgr. Executive Leaders SharePoint Specialist Communication Mgr. Executive Leaders Human Resources Lead Use Case Leaders KEY Project Management Change Management Network Facilitation Technical Power Users

4. Project Management: Project Manager Oversees and manages all aspects of the Network Rollout Pre-Launch Post-Launch 4 0

5. Project Management: Business Owner Provides guidance, approval & support throughout the Rollout process Pre-Launch Post-Launch 1.5 0.5

6. Network Facilitation: Community Manager Manages day-to-day execution of Network Rollout process Pre-Launch Post-Launch 15 10

7. Network Facilitation: Executive Leader Demonstrates executive sponsorship and champions Yammer Pre-Launch Post-Launch 1.5 0.5

8. Network Facilitation: Group Leader Champions and deploys Yammer within their department Pre-Launch Post-Launch 3 1

9. Network Facilitation: Power User Builds overall Yammer awareness, understanding and engagement Pre-Launch Post-Launch 2 0

10. Functional: Education/Training Manager Established Yammer training strategy for end user community Pre-Launch Post-Launch 4 1

11. Functional: Communication Manager Oversees development, review, approval & delivery of communications Pre-Launch Post-Launch 5 1

12. Functional: Human Resources Manager Integrates Yammer into existing Human Resources processes Pre-Launch Post-Launch 2 1

13. Functional: LDAP/SSO Specialist Oversees all aspects of the LDAP/SSO integration effort Pre-Launch Post-Launch 10 1

14. Functional: SharePoint Specialist Oversees all aspects of the SharePoint integration effort Pre-Launch Post-Launch 10 1

15. Questions? Brian Murray bmurray@yammer-inc.com