The document discusses a presentation given by David Sacks, founder and CEO of Yammer, about the company's enterprise social network product. The presentation covered Yammer's growth metrics, customer base, mobile capabilities, and how it helps improve internal collaboration within organizations. It also demonstrated how Yammer integrates with SAP systems to provide notifications and updates about business processes within SAP to users' Yammer activity streams. Customer testimonials highlighted ways Yammer has increased employee engagement, innovation, and operational efficiencies for various large companies.

1. welcome to the
ENTERPRISE SOCIAL NETWORK
David Sacks — Founder & CEO
ON TOUR
Amsterdam 1 March 2012
#yamtour @davidsacks

2. » Agenda
15:15 - 16:05
Best Practices & Industry Overview
including Yammer and SAP Demo
16:05 - 17:05 JOIN THE CONVERSATION:
Customer Panel www.yammer.com/yotamsterdam
17:05 - 17:35
Roundtable Discussions
17:35-18:35
Cocktails, Hors d'oeuvres,
Networking & Demos #yamtour @davidsacks

3. » Milestones
» Announced new financing round of $85M yesterday
» Total of $142M in venture capital
» Used by over 85% of the Fortune 500
» In 150+ countries and 23 languages,
including Dutch, French, German, Spanish
» Operations in US, UK and Australia
» Winner, Forrester Groundswell Award for Best
Collaboration System (2011)
» Leader, Forrester WaveTM: Mobile Collaboration (2011)
#yamtour @davidsacks

4. » We are MORE CONNECTED
in our personal lives than
EVER BEFORE
#yamtour @davidsacks

5. » 800
million people
» 100
billion connections
#yamtour @davidsacks

6. » 300
million people
» 1 billion tweets
every 4 days
#yamtour @davidsacks

7. » Time spent at the office per week:
52 % of
WAKING HOURS
#yamtour @davidsacks

8. » We are
EXTREMELY
DISCONNECTED
in the workplace
#yamtour @davidsacks

9. » 71%
of employees
NOT
ENGAGED
Source: Gallup Research #yamtour @davidsacks

10. » Organizations have become
TOO SILOED
#yamtour @davidsacks

11. » 38 %
TIME
LOST
duplicating
work &
searching for
information
#yamtour @davidsacks
Source: IDC

12. » 62 %
of employees
work in
MULTIPLE
LOCATIONS
during the
workweek
Source: Forrester Research, #yamtour @davidsacks
Demystifying the Mobile Workforce, June 2011

13. » Existing tools
REINFORCE SILOS
CMS" SFA 1 SFA 2 HR ERP SMM CSS
#yamtour @davidsacks

14. NA
Sales
Marketing EMEA Rep
Sales
Rep
Sales
» Born to connect Partners
HR
EVERYONE
CEO
in the workplace
IT
Customers
R&D
CIO
Senior
Director
#yamtour @davidsacks

15. » New Communication Paradigm
#yamtour @davidsacks

16. EMAIL LISTS ARE IMPERSONAL, SILO’D, AND ARE FREQUENTLY MISSING PEOPLE. YAMMER HAS
TRULY CHANGED THE WAY WE COLLABORATE AROUND PROJECTS AND DEPARTMENTS, AS
THEY’RE TRANSPARENT AND MEMBERSHIP USUALLY TAKES CARE OF ITSELF.
Deb Medsker; Global VP, Knowledge Management
2007 2008 2009 2010 2011
» Social Networking SOCIAL
NETWORKING
Surpasses Email USERS
EMAIL USERS
#yamtour @davidsacks
Source: Comscore, June 2011

17. » Social Networking Surpasses Portals
Monthly Time Spent, Portals vs. Social Networking, June 2008 – July 2011
2009 2010 2011
120
100
PORTAL USERS
80
60
SOCIAL
NETWORKING
USERS
40
#yamtour @davidsacks

18. » 40 %
of large
enterprises will
have an ESN by
2015
#yamtour @davidsacks
Source: Gartner

19. » Our Customers
#yamtour @davidsacks

20. » Global Leading Customers
» 3 of the top 10 oil & gas companies in the world
» 3 of the top 10 construction & engineering companies in the world
» 3 of the top 10 beverage companies in the world
» 2 of the top 10 pharmaceutical companies in the world
» 2 of the top 10 utilities in the world
» 2 of the top 10 telecommunications companies in the world
» 2 of the top 5 Internet retailers in the world
#yamtour @davidsacks

21. » Accelerating User Adoption
5M
Users
4M
Users
3M
Users
2M
Users
1M
Users
4 months"
6 months"
9 months"
18 months" #yamtour @davidsacks

22. ? ★
#yamtour @davidsacks

23. ? ★
#yamtour @davidsacks

24. ★
★
★
★
#yamtour @davidsacks

25. ★
★
★
★
#yamtour @davidsacks

26. » REWIRE
the way
information is
SHARED &
CONSUMED
#yamtour @davidsacks

27. SOCIAL NETWORKING UPS THE ANTE IN TERMS OF GETTING WORK DONE. IT IMPROVES HOW
EMPLOYEES CONNECT WITH THE WORK THEY ARE DOING AND HOW INCREDIBLY IMPACTFUL THAT
WORK CAN BE.
Chris Laping; CIO
ARMED WITH EMPOWERED
INFORMATION TO ACT
#yamtour @davidsacks

28. » Matthew was a new employee in Teekay’s
Perth office.
#yamtour @davidsacks

29. » Matthew used"
Yammer to build a"
personal brand
#yamtour @davidsacks

30. » He is now the second most followed person in
the company, after the CEO.
#yamtour @davidsacks
#yamtour @davidsacks

31. » CEO Craig Herkert
calls it “radical
transparency.”
#yamtour @davidsacks

32. » 5,000 grocery stores connected in
one network
#yamtour @davidsacks

33. » Store Directors
share photos of
popular store
displays from
their mobile
devices
#yamtour @davidsacks

34. » O2 UK has over 22 million mobile
customers
#yamtour @davidsacks

35. » O2’s Customer
Service team
uses Yammer
to generate
resolutions to
customer
issues
#yamtour @davidsacks

36. » Results
» Faster time-to-resolution
» Happier customers
» Client teams respond to more customers
in less time
#yamtour @davidsacks

37. » A Tyco employee was celebrating her
30th anniversary with the company.
#yamtour @davidsacks

38. » But NO ONE
acknowledged this
GREAT
ACHIEVEMENT
#yamtour @davidsacks

39. » She decided to SHARE
this milestone with her colleagues
#yamtour @davidsacks

40. » Within a FEW HOURS she received
accolades and praise from
hundreds of co-workers.
#yamtour @davidsacks

41. » Renewed her » Demonstrated the
FAITH IN & company’s
LOYALTY LEGACY
to the company to the entire
employee base
#yamtour @davidsacks

42. AS SOON AS YOU START EXPOSING THE UNDERLYING KNOWLEDGE OF YOUR WHOLE NETWORK,
YOU START SEEING CONNECTIONS MADE THAT TRANSLATE TO HUGE VALUE FOR THE BUSINESS.
YAMMER HAS AN INCREDIBLE VALUE TO COST RATIO.
Lawrence De Voe; Chief Techbology Catalyst
“The Total Economic Impact of Yammer”, April 2011, a commissioned
study conducted by Forrester Consulting on behalf of Yammer.
TOTAL ECONOMIC IMPACT #yamtour @davidsacks

43. PUT SIMPLY, YAMMER LEADS TO MORE INNOVATION. IT CAN LEAD TO HUGE SAVINGS AND CREATE
SIMILARLY HUGE INCREASES IN REVENUE BECAUSE IDEAS ARE GROWN COLLABORATIVELY.
Shomila Malik; Head of Innovation
25%" 40%" 66% "
TIME SAVINGS LESS EMAIL FASTER SERVICE"
RESOLUTION TIME
Sources: Towers Watson; Capgemini; “The Total Economic Impact of Yammer”, April 2011, a
commissioned study conducted by Forrester Consulting on behalf of Yammer
Quantifiable Results #yamtour @davidsacks

44. THREE-QUARTERS OF THE COMPANY ARE ON YAMMER ALREADY. WE DIDN’T MAKE THAT A
MANDATE. BECAUSE PEOPLE LIKE THE INTERFACE, BECAUSE THEY CAN DO IT FROM ANYWHERE
IN THE WORLD, ANY SITUATION – IT’S EASY TO DO.
Richard Beaven; Chairman & CEO
VOLUNTARY ADOPTION is the NEW ROI
#yamtour @davidsacks

45. YAMMER WINS ON MOBILE APP ARCHITECTURE.
Leader in The Forrester WaveTM: Mobile Collaboration.
iPad/iPhone BlackBerry Android Windows Phone
Source: Forrester Research, The Forrester WaveTM: Mobile Collaboration, #yamtour @davidsacks
Q3 2011 (Aug 2011)

46. MAINTAINING EXCELLENT CLIENT RELATIONSHIPS IS THE FOUNDATION OF OUR BUSINESS. BY
FOSTERING IMPROVED REAL-TIME COMMUNICATION, YAMMER EXTERNAL NETWORKS
STRENGTHEN OUR ABILITY TO COLLABORATE WITH OUR CLIENTS.
Tobias Klauder; VP of Global IT
Bring your
PARTNERS!
CUSTOMERS! YOUR ADVISORS!
customers &
COMPANYʼS!
NETWORK! partners INTO THE
PARENT!
CONVERSATION
SUPPLIERS!
COMPANY!
CONSULTANTS!
#yamtour @davidsacks

47. #yamtour @davidsacks

48. #yamtour @davidsacks

49. PEOPLE AND DATA HAVE NEVER BEEN SO NICELY WOVEN TOGETHER.
Gareth Burkhill-Howarth, Global Head of Projects
CMS SFA 1 SFA 2 HR ERP SMM CSS
#yamtour @davidsacks

50. Maintaining Business Context
#yamtour @davidsacks

51. » Affiliate Partner Program
» Arms consultants, technology advocates and systems integrators with the knowledge to
guide clients in their social networking vision
» Provides extensive product training and access to resources to drive optimization of
Yammer networks
» Enables exclusive membership to the Yammer Affiliate Network, early access to
Yammer's product roadmap, and certified use of the Yammer Affiliate Logo
#yamtour @davidsacks

52. Customer Engagement Teams
"
Customer
Success
" "
Solution
Support Training
Engineers
Managers
CUSTOMER ENGAGEMENT TEAMS
#yamtour @davidsacks

53. USING YAMMER HAS DECENTRALIZED THE INFORMATION FLOW AT CAPGEMINI TO CREATE
GREATER COLLABORATION FROM THE PERIPHERY OF THE ORGANIZATION TO THE CENTER.
Rick Mans; Social Media Strategist
IT Line of Business End-Users
› Security › Improved › Empowered/engaged
› Reliability Communication employees
› Ease of Deployment › Better Solutions › User-friendly
Faster › Familiar interface
› Ease of Integration
› Collaboration across › Access to information,
› Ease of adoption
levels and geographies people and data
ü WIN ü WIN ü WIN
#yamtour @davidsacks

54. » QUESTIONS?
#yamtour @davidsacks

55. » Yammer Demo
Georg Ell, General Manager of Yammer EMEA
#yamtour @davidsacks

56. » Introducing SAP Integration
Adrian Clarke, Software Product Manager
#yamtour @davidsacks

57. SAP
Connector
Overview
A
lightweight
applica5on
within
SAP
that
creates
ac5vity
stream
updates
in
Yammer
when
a
specific
event
happens
to
an
object
a
user
has
chosen
to
follow.
§ Transform
the
business
process
by
crea*ng
efficiencies
in
the
gaps
within
and
between
business
processes.
§ Provides
visibility
to
where
things
are
in
a
process:
this
has
always
been
a
challenge
in
SAP.
§ User
controlled
“workflow”
on
demand.
User
can
decide
what’s
important.
Copyright
©
2012
Freeborders
57
Accelera*ng
Online
Business
Results

58. Process
Flow:
Purchase
Requisi5on
SAP
Connector
Follow Table
YammerUser Object Type Event Type Object Id
samsmith purchase req. rejected *
V.P.
of
Manufacturing
1
Chooses
to
“follow”
all
rejected
purchase
requisi*ons
HTTPS Post to Evaluate Business
Event
Yammer API Event Event
Message
appears
in
V.P.’s
Event
created
by
change
is
Purchasing
Manager
4
Yammer
ac*vity
stream
indica*ng
that
purchase
3
evaluated
and
ac*vity
stream
text
is
dynamically
created.
2
Rejects
Purchase
Requisi*on
requisi*on
has
been
rejected.
Copyright
©
2012
Freeborders
58
Accelera*ng
Online
Business
Results

59. Process
Flow:
Employee
Termina5on
SAP
Connector
Follow Table
YammerUser Object Type Event Type Object Id
carlsmith employee termination *
IT
Manager
1
Chooses
to
“follow”
all
employee
termina*on
events
to
know
when
system
access
might
need
to
be
revoked.
HTTPS Post to Evaluate
Event HR Event
Yammer API Event
Message
appears
in
IT
Event
created
by
change
is
HR
Manager
4
manager’s
Yammer
ac*vity
stream
indica*ng
that
an
3
evaluated
and
ac*vity
stream
text
is
dynamically
created.
2
Processes
employee
termina*on
in
SAP
employee
has
been
created.
Copyright
©
2012
Freeborders
59
Accelera*ng
Online
Business
Results

60. » Customer Panel
Georg Ell
General Manager, EMEA
@yammerguy
Tom Barton
UK Head of Communications
@tomsmiled
Tim van Waard
Communications Lead
@timvanwaard
Thijs van Ulden
Mobile BI Consultant
@MobileBI_nl
#yamtour @davidsacks

61. » Roundtable Discussions
1. Driving Adoption and Engagement
2. Community Management
3. Engaging IT
4. Engaging Your Leadership
5. How to Use Yammer with People Outside your Company
6. Yammer’s Development Methodology
#yamtour @davidsacks

62. » Booths & Demos
EXECUTIVES SALES IT
LOCAL
HUMAN DEVELOPER’S
USER
RESOURCES CORNER
GROUP
#yamtour @davidsacks