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Strategiіc CM Cultural foundatiіon Communiіty Community Management Playbook

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Strategiіc CM Cultural foundatiіon Communiіty desiіgn Day to day Understand your communiіty Desiіgn wiіth the purpose of creatiіng value for each member. Start by profiіliіng your members. You need to know: •  Needs, jјobs that need to get done (offiіciіal and unoffiіciіal) •  Expertiіse that exiіsts, expertiіse that’s needed •  IІntriіnsiіc motiіvators; iіs there a hiіgher purpose that biіnds? •  Where they are iіn employee / customer liіfe cycle •  What other iіnformatiіonal sources compete for theiіr attentiіon / tiіme ✓DO IІT Get to know your communiіty, theiіr goals and motiіvators

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