5 Questions Every Executive Must Consider Before Investing in Sales Training
1. 5 Questions Every Executive Must
Consider Before Investing in
By Yakov Savitskiy, #1 LinkedIn Expert, Linkedleads.us
2. Your Sales Team
The sales industry is known for its high turnover and being an 80/20
Chances are you have a few superstars making the majority of the sales.
Sales is the life-blood of your company.
Turnover becomes time consuming and eats away at your bottom-line.
3. Most Common Challenges Among Sales
Consistently self-generating outbound opportunities
Hiring and retaining top talent
Alarmingly high turnover rate
Low win percentages on inbound opportunities
Lack of consistency in hitting goals and quotas
4. Sales Training: Worth the Investment?
The right sales training can help organizations overcome key challenges.
Sales training is a high-ticket investment and requires a degree of trust
Often times, sales executives do not ask consider the right questions
before investing in sales training.
5. 5 Questions to Consider
Here are 5 questions you must consider as an executive before investing
in sales training.
6. #1: What Does a Successful Sales Team Really
Look Like for My Organization?
As a sales executive, you should consider what a successful sales organization
should look like based on your industry and company objectives.
What will be your key metrics for success?
What kind of sales professionals would you like to have on your team?
How do you see your team scaling as it grows?
Your goal when investing in sales training should be to bridge the gap from
where your team currently stands to where you envision it going.
7. #2: How Will the Training Ensure Consistency and
Sales training should be focused on implementation.
Unfortunately, much of sales training is still based around putting sales
teams in a room and merely teaching new material.
Retention and practical understanding will be key when applying the
training for maximum results.
It is critical to find a clear blueprint for implementation and contingency
along with an interactive, workshop style training before investing in
8. #3: Does the Training Company Teach Up-to-Date
Prospecting Methods or Still Rely on Old-School
Lots of sales training programs are still predicated on cold calling and
door knocking as primary prospecting methods.
While these techniques do work, they are highly inefficient and
ineffective when compared to modern prospecting techniques.
Technology has given your sales team the potential to make prospecting
more efficient and effective.
It is important to use the most up-to-date and seamless techniques
possible or you will risk having an archaic sales organizations which gets
left behind by its competitors.
9. #4: How will the Training Company be able to
Tailor its Training to Exceed Your Organization’s
Generic approaches to sales training are valuable when it comes to
studying sales training materials or even attending seminars, but will
leave a gap when it comes to implementation.
A huge benefit of hands-on training is the potential to customize the
training toward your organization’s services and value propositions.
The more customized the training can be, the easier it will be for your
sales team to naturally integrate it with current sales processes.
10. #5: What Will be the Expected Return on
Investment When Compared to the Price of
This question is the most important to consider.
Let’s say your team brings in $30,000 with an average sale and is currently
making 8 new sales per month.
If the training results in your organization making on average just 1 more new
sale per month…
Then investment in the training will lead to an increase of $360,000 in sales
volume over the next 12 months.
Given these metrics, an investment of $30,000 on sales training would yield a
12x return for your organization.
12. Learn More About Our Sales Training
As you’re deciding on investing in sales training, we’re happy to have a
conversation and see how we can help.
Visit linkedleads.us/consultations, and we’ll be in touch in touch for a
complimentary sales strategy session.