1. 5 Questions Every Executive Must
Consider Before Investing in
Sales Training
By Yakov Savitskiy, #1 LinkedIn Expert, Linkedleads.us

2. Your Sales Team
 The sales industry is known for its high turnover and being an 80/20
industry.
 Chances are you have a few superstars making the majority of the sales.
 Sales is the life-blood of your company.
 Turnover becomes time consuming and eats away at your bottom-line.

3. Most Common Challenges Among Sales
Organizations
 Consistently self-generating outbound opportunities
 Hiring and retaining top talent
 Alarmingly high turnover rate
 Low win percentages on inbound opportunities
 Lack of consistency in hitting goals and quotas

4. Sales Training: Worth the Investment?
 The right sales training can help organizations overcome key challenges.
 Sales training is a high-ticket investment and requires a degree of trust
and commitment.
 Often times, sales executives do not ask consider the right questions
before investing in sales training.

5. 5 Questions to Consider
 Here are 5 questions you must consider as an executive before investing
in sales training.

6. #1: What Does a Successful Sales Team Really
Look Like for My Organization?
 As a sales executive, you should consider what a successful sales organization
should look like based on your industry and company objectives.
 What will be your key metrics for success?
 What kind of sales professionals would you like to have on your team?
 How do you see your team scaling as it grows?
 Your goal when investing in sales training should be to bridge the gap from
where your team currently stands to where you envision it going.

7. #2: How Will the Training Ensure Consistency and
Contingency?
 Sales training should be focused on implementation.
 Unfortunately, much of sales training is still based around putting sales
teams in a room and merely teaching new material.
 Retention and practical understanding will be key when applying the
training for maximum results.
 It is critical to find a clear blueprint for implementation and contingency
along with an interactive, workshop style training before investing in
sales training.

8. #3: Does the Training Company Teach Up-to-Date
Prospecting Methods or Still Rely on Old-School
Techniques?
 Lots of sales training programs are still predicated on cold calling and
door knocking as primary prospecting methods.
 While these techniques do work, they are highly inefficient and
ineffective when compared to modern prospecting techniques.
 Technology has given your sales team the potential to make prospecting
more efficient and effective.
 It is important to use the most up-to-date and seamless techniques
possible or you will risk having an archaic sales organizations which gets
left behind by its competitors.

9. #4: How will the Training Company be able to
Tailor its Training to Exceed Your Organization’s
Sales Goals?
 Generic approaches to sales training are valuable when it comes to
studying sales training materials or even attending seminars, but will
leave a gap when it comes to implementation.
 A huge benefit of hands-on training is the potential to customize the
training toward your organization’s services and value propositions.
 The more customized the training can be, the easier it will be for your
sales team to naturally integrate it with current sales processes.

10. #5: What Will be the Expected Return on
Investment When Compared to the Price of
Training?
 This question is the most important to consider.
 Let’s say your team brings in $30,000 with an average sale and is currently
making 8 new sales per month.
 If the training results in your organization making on average just 1 more new
sale per month…
 Then investment in the training will lead to an increase of $360,000 in sales
volume over the next 12 months.
 Given these metrics, an investment of $30,000 on sales training would yield a
12x return for your organization.

11. What’s Next?

12. Learn More About Our Sales Training
 As you’re deciding on investing in sales training, we’re happy to have a
conversation and see how we can help.
 Visit linkedleads.us/consultations, and we’ll be in touch in touch for a
complimentary sales strategy session.