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Visual Communication 
Yahoo 2014 Confidential & Proprietary. 
& 
The Future of Content
Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on
Yahoo 2014 Confidential & Proprietary. © by Trey Ratcliff on
Yahoo 2014 Confidential & Proprietary. © by Moyan Brenn on
Where I’m From 
New York 
• Big Apple 
• 8+ million people 
• English is the primary 
language 
Yahoo 2014 Confidential & ...
Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary. © Copyright Yahoo Sports
Bring it back to marketing photos 
Yahoo 2014 Confidential & Proprietary.
The Future of Content, 
The Future of Content Marketing 
© by Megazord on 
Yahoo 2014 Confidential Yahoo 2014 Confidential...
Consumers think visually 
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary. 
16X the amount of photos taken 
a year now vs. the year 2000 
Source: Fujilm Inter...
The role of photography has changed 
Then 
Yahoo 2014 Confidential & Proprietary. 
© by John Sheldon and Michael Daddino a...
The role of photography has changed 
Now 
Yahoo 2014 Confidential & Proprietary. 
© by David Lytle and Kent and Docteur Ch...
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary. 
+57% 
Watched video 
& took photos 
-35% 
Watched video only 
Start Level
Yahoo 2014 Confidential & Proprietary. 
Took a photo 54% 
50% 
Number of correct 
test answers 
Just watched 
the video
Yahoo 2014 Confidential & Proprietary. 
+23% 
Without taking 
a picture 
Took a photo 
-30% 
Start Level 
0% 
Took a photo...
The world is becoming 
more visual 
Yahoo 2014 Confidential & Proprietary.
The F shaped behaviour 
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary. 
Telling Stories 
reasonsmysoniscrying.com
Yahoo 2014 Confidential & Proprietary. 
Telling Stories 
reasonsmysoniscrying.com 
He can’t 
eat mud
Yahoo 2014 Confidential & Proprietary. 
Telling Stories 
reasonsmysoniscrying.com 
His juice tastes 
like milk L
Yahoo 2014 Confidential & Proprietary. 
Telling Stories 
reasonsmysoniscrying.com
Content marketing is becoming 
more visual 
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential YYaahhoooo 22001144 CCoonnffiiddeennttiiaall && PPrroopprriieettaarryy.. 45
Summary 
Yahoo 2014 Confidential & Proprietary.
Yahoo 2014 Confidential & Proprietary. 
The world 
around us is 
becoming 
more visual 
visual content 
marketing is 
scal...
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Visual Communication & The Future of Content Marketing

  1. 1. Visual Communication Yahoo 2014 Confidential & Proprietary. & The Future of Content
  2. 2. Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on
  3. 3. Yahoo 2014 Confidential & Proprietary. © by Trey Ratcliff on
  4. 4. Yahoo 2014 Confidential & Proprietary. © by Moyan Brenn on
  5. 5. Where I’m From New York • Big Apple • 8+ million people • English is the primary language Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on
  6. 6. Yahoo 2014 Confidential & Proprietary. © by Daniel Horande on
  7. 7. Yahoo 2014 Confidential & Proprietary.
  8. 8. Yahoo 2014 Confidential & Proprietary.
  9. 9. Yahoo 2014 Confidential & Proprietary. © Copyright Yahoo Sports
  10. 10. Bring it back to marketing photos Yahoo 2014 Confidential & Proprietary.
  11. 11. The Future of Content, The Future of Content Marketing © by Megazord on Yahoo 2014 Confidential Yahoo 2014 Confidential && PPrroopprriieettaarryy.. 11
  12. 12. Consumers think visually Yahoo 2014 Confidential & Proprietary.
  13. 13. Yahoo 2014 Confidential & Proprietary. 16X the amount of photos taken a year now vs. the year 2000 Source: Fujilm Internal Study © by Steve Harwood on
  14. 14. The role of photography has changed Then Yahoo 2014 Confidential & Proprietary. © by John Sheldon and Michael Daddino and Paul Curto on
  15. 15. The role of photography has changed Now Yahoo 2014 Confidential & Proprietary. © by David Lytle and Kent and Docteur Christophe and Kristina Alexanderson and SteFou! and Isobel on
  16. 16. Yahoo 2014 Confidential & Proprietary.
  17. 17. Yahoo 2014 Confidential & Proprietary.
  18. 18. Yahoo 2014 Confidential & Proprietary.
  19. 19. Yahoo 2014 Confidential & Proprietary. +57% Watched video & took photos -35% Watched video only Start Level
  20. 20. Yahoo 2014 Confidential & Proprietary. Took a photo 54% 50% Number of correct test answers Just watched the video
  21. 21. Yahoo 2014 Confidential & Proprietary. +23% Without taking a picture Took a photo -30% Start Level 0% Took a photo and didn’t refer to it
  22. 22. The world is becoming more visual Yahoo 2014 Confidential & Proprietary.
  23. 23. The F shaped behaviour Yahoo 2014 Confidential & Proprietary.
  24. 24. Yahoo 2014 Confidential & Proprietary.
  25. 25. Yahoo 2014 Confidential & Proprietary.
  26. 26. Yahoo 2014 Confidential & Proprietary.
  27. 27. Yahoo 2014 Confidential & Proprietary.
  28. 28. Yahoo 2014 Confidential & Proprietary. Telling Stories reasonsmysoniscrying.com
  29. 29. Yahoo 2014 Confidential & Proprietary. Telling Stories reasonsmysoniscrying.com He can’t eat mud
  30. 30. Yahoo 2014 Confidential & Proprietary. Telling Stories reasonsmysoniscrying.com His juice tastes like milk L
  31. 31. Yahoo 2014 Confidential & Proprietary. Telling Stories reasonsmysoniscrying.com
  32. 32. Content marketing is becoming more visual Yahoo 2014 Confidential & Proprietary.
  33. 33. Yahoo 2014 Confidential & Proprietary.
  34. 34. Yahoo 2014 Confidential & Proprietary.
  35. 35. Yahoo 2014 Confidential & Proprietary.
  36. 36. Yahoo 2014 Confidential & Proprietary.
  37. 37. Yahoo 2014 Confidential & Proprietary.
  38. 38. Yahoo 2014 Confidential & Proprietary.
  39. 39. Yahoo 2014 Confidential & Proprietary.
  40. 40. Yahoo 2014 Confidential & Proprietary.
  41. 41. Yahoo 2014 Confidential & Proprietary.
  42. 42. Yahoo 2014 Confidential & Proprietary.
  43. 43. Yahoo 2014 Confidential & Proprietary.
  44. 44. Yahoo 2014 Confidential & Proprietary.
  45. 45. Yahoo 2014 Confidential YYaahhoooo 22001144 CCoonnffiiddeennttiiaall && PPrroopprriieettaarryy.. 45
  46. 46. Summary Yahoo 2014 Confidential & Proprietary.
  47. 47. Yahoo 2014 Confidential & Proprietary. The world around us is becoming more visual visual content marketing is scalable, elegant and modern Your consumer thinks visually

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