Content marketing, also known as inbound marketing, is the art of communicating your message without selling directly. Creating or curating relevant and valuable content to engage your audience - it will pay off in the long run!

1. What is content
marketing?
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2. What is Content
Marketing?
 The art of communicating with your
customers and prospects without selling.
 The idea of content marketing is to attract
and retain customers by creating and
curating relevant and valuable content.
 It is non-interruption marketing.
 Also known as inbound marketing.
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Source
Yael Kochman, marketing manager @ Roojoom.com

3. What is it good for?
Post
Content
Indirect
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Build
Reputation
Brand
Awareness
Direct
Lead
Conversion
Ads
Revenue
Yael Kochman, marketing manager @ Roojoom.com

4. Types of content
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Source
Yael Kochman, marketing manager @ Roojoom.com

5. Advantages




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Cheap – sometimes even free
Anyone can do it
Stays Forever (unlike paid advertising)
Contributes to SEO
 Time consuming
 There is a lot of content out there –
getting harder and harder to stand out.
 Hard to produce engaging content.
Yael Kochman, marketing manager @ Roojoom.com

6. The challenges
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Source
Yael Kochman, marketing manager @ Roojoom.com

7. Who is it good for?
Marketers
Bloggers
Startups/
SMBs
Thought
Leaders
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Yael Kochman, marketing manager @ Roojoom.com

8. How to create content?
•
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Write it in a blog. Popular platforms: wordpress, tumblr, blogger,
medium
Adv.: your own kingdom, Dis.: Low traffic
 Good for long run strategy
• Guest Post on other blogs
Adv.: High traffic  Good for the short run
• Visuals: Create a Meme, word cloud, create infographic or simply
take a good picture
• Create a presentation using power point, emaze, presi, bunkr
• Video – keep it short and simple. For animated videos use PowToon
• Stand alone pages – CloudePages / Populr
• Social Media posts
• Curation websites: Roojoom, Scoop.it, Gibbon, Pinterest, List.ly
Yael Kochman, marketing manager @ Roojoom.com

9. Before you start…
Who is your target audience? What interests them? What added
value can you provide?
What’s already out there – and how can you stand out?
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Yael Kochman, marketing manager @ Roojoom.com

10. Direct approach: Call-toAction is to create leads from the content, make sure to
If your goal
always include a Call-to-Action
Important things about Call-to-Action:
1) The CTA should be clear and focused
2) Use only ONE CTA at a time
3) Make it stand out from the rest of the content, using a
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different COLOR , FONT , SIZE
4) If possible, use a CTA button. You can generate one free here
5) Location, location, location
Yael Kochman, marketing manager @ Roojoom.com

11. Measure & Optimize, and then again
1) Use a unique URL for each & every
link you post.
2) If possible, use Google analytics.
3) Keep a record of all your campaigns
in a spreadsheet.
4) If a campaign went well- optimize
and do it again. Then measure again.
5) If it didn’t go well – dig in the data to
learn why and improve.
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Yael Kochman, marketing manager @ Roojoom.com

12. Additional reading
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1)
2)
3)
4)
5)
5 Businesses That Rock Content Marketing
2014 – the year of Storytelling
Content marketing strategy
Top 5 content marketing articles
Content marketing Vs. PPC
Yael Kochman, marketing manager @ Roojoom.com

13. The end
Thank you!
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Yael Kochman
yael@Roojoom.com