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Young & Rubicam

Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.

Design until you bleed

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On Wednesday, August 6, 2014, Michelle Corson joined the North Texas Commission for the fourth webinar in a special Topic: North Texas series about ozone and regional air quality. Michelle Corson is the Founder/CEO of Champion Impact Capital, a group that specializes in utilizing social impact bonds to address persistent and expensive community challenges, such as air quality and homelessness. Their most recent project, On The Road Lending, helps remove older and high-emitting vehicles from the road and was featured by the Dallas Federal Reserve Bank during their 2014 Investing in What Works: Dallas program. During this program, Ms. Corson illustrates how social impact bonds can be used to make a positive difference in our community, with a focus on their ability to improve regional air quality.

Topic: North Texas | Innovating Ideas for Air Quality Improvement

Topic: North Texas | Innovating Ideas for Air Quality Improvement

Topic: North Texas | Innovating Ideas for Air Quality Improvement

North Texas Commission

Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.

Think opposite

Young & Rubicam

In honor of the 2014 Academy Awards, we used Y&R’s BrandAsset™ Valuator (BAV®) to look at consumer perceptions of major music and movie award shows. BAV identified brands in six categories, from fashion to travel, that share the same attributes as the award shows. We then isolated two of the most strongly perceived traits associated with each show and were able to assign Oscar, Tony and their friends their own unique personalities.

If Oscar® were a person...

If Oscar® were a person...

If Oscar® were a person...

Young & Rubicam

Despite a moving goal line and continuing accelerated growth, North Texas has made incredible strides toward meeting federal clean air standards. In the next Topic: North Texas webinar presented by Verizon, air quality attorney Howard Gilberg with Guida, Slavich & Flores, P.C. will share how businesses lead the field in North Texas air quality and what is on the horizon from both the state and federal governments.

The Business of Clean Air

The Business of Clean Air

The Business of Clean Air

North Texas Commission

Charitable Giving with David Russell

Charitable Giving with David Russell

Charitable Giving with David Russell

North Texas Commission

On May 6, 2015, the North Texas Commission was joined by Natalie Baker and Bryan Kelley from the Prison Entrepreneurship Program to discuss life after prison. Our country has a prison problem. One out of 100 Americans is in jail or prison today—a total population of 2.3 million, which is equivalent to the size of Dallas, Fort Worth and Plano combined. One out of 15 Americans will go to jail or prison in his lifetime. For many, prison is “out of sight, out of mind.” But it becomes everyone’s problem when prisons continue to bloat with repeat “customers” who understand their role in society—steal, kill and hustle. For those who would rather focus on preventing crime by working with at-risk populations who have never committed a crime, consider this: prisons are the largest concentrated pools of future criminals. That’s a conversation starter for real crime prevention solutions. The driving passion of PEP manifests itself in a progressive nonprofit solution that is single-handedly changing the way private institutions and state governments view correctional facilities. This passion is based on the idea that prison inmates—especially former gang leaders, drug dealers and those with violent offenses—have a massive reservoir of untapped potential. PEP seeks to redirect these men into legitimate enterprises, leveraging their proven entrepreneurial skill-sets to inspire an even deeper change.

Topic: North Texas | Rethink Prison

Topic: North Texas | Rethink Prison

Topic: North Texas | Rethink Prison

North Texas Commission

Through their “Conservation Vision” program, The Trust for Public Land is helping cities in North Texas understand how parks and open space play a critical role in building greener communities. In this presentation, Robert Kent will share about ParkScore and Smart Growth for Dallas, two Trust for Public Land-led initiatives that are helping cities in North Texas make strategic, data-driven decisions for where they invest in new parks and open space.

Green Space with Robert Kent

Green Space with Robert Kent

Green Space with Robert Kent

North Texas Commission

Topic: North Texas | Millennials as Adults

Topic: North Texas | Millennials as Adults

Topic: North Texas | Millennials as Adults

North Texas Commission

The North Texas Commission's free Topic: North Texas webinar series presented by Verizon dissects Voter Apathy with their very own Britton Cunningham. Although early voting begins on October 19, the data from previous years illustrates that this year's election won't drive many voters to the polls. But the bigger question is WHY? Key Insights into Voter Apathy: • Deep-dive into the millennial generation • Compare and contrast various demographics • Dissect voting trends in Texas and the U.S. • Discuss opportunities for engagement Britton Cunningham is the NTC’s Marketing Events Manager and “Millennial-In-Residence.” A Plano native, she graduated from the University of Missouri's School of Journalism, where she studied strategic communication and consumer behaviors. While at Missouri, she worked on research projects about Millennials and Gen Z and was asked to present on her findings at the International Media Conference in Seoul, South Korea as only undergraduate speaker at the event. After working in advertising as a consumer profiler, she joined the NTC team and now presents key insights into statistical data on the next generations to city councils and corporate executive teams.

Topic: North Texas | Who Cares? The Data Behind Voter Apathy

Topic: North Texas | Who Cares? The Data Behind Voter Apathy

Topic: North Texas | Who Cares? The Data Behind Voter Apathy

North Texas Commission

Kicking off the Topic: North Texas webinar series for June, Chris Klaus of the North Central Texas Council of Governments (NCTCOG) discussed the state of North Texas air quality and what can be anticipated for 2015. Also, companies and organizations were presented with opportunities to participate in air quality efforts including the upcoming Clean Air Action Day on June 26. The Dallas-Fort Worth region has been working to comply with the Environmental Protection Agency’s ozone standards since the early 1990’s. While air quality has improved, federal standards continue to get tougher and the region still faces many challenges. In order to continue making progress toward new ozone standards, leadership from the business community will continue to be essential to air quality improvements. The presentation will cover ideas that could be incorporated into daily business operations. Chris Klaus has been on staff in the Transportation Department of the North Central Texas Council of Governments (NCTCOG), the Metropolitan Planning Organization for the Dallas-Fort Worth area, since July 1994. He is a Senior Program Manager managing the department’s Air Quality Planning and Operations activities, which respond to federal air quality requirements and work towards reaching attainment of the National Ambient Air Quality Standards. Chris received his Bachelors Degree in Civil Engineering from the University of Massachusetts at Amherst in 1994, and his Masters Degree in Civil Engineering from the University of Texas at Arlington in 2003.

Topic: North Texas | Ozone in North Texas: Opportunities for Improvement

Topic: North Texas | Ozone in North Texas: Opportunities for Improvement

Topic: North Texas | Ozone in North Texas: Opportunities for Improvement

North Texas Commission

Texans will soon have access to a state-of-the-art, high-speed passenger rail system that will move people between two of our state’s economic powerhouses – North Texas and Houston – in less than 90 minutes. Unlike other high-speed rail projects around the country, this landmark project is uniquely Texan in that it is being built using a market-led approach and is being backed by private investors, not public funding. This project respects Texas values, advances the state and local economies, and keeps our state on track for future growth. High-speed rail is one of the most environmentally-friendly forms of transportation technology available, and will help keep the Texas countryside rural!

Accelerating the Economy at High Speed

Accelerating the Economy at High Speed

Accelerating the Economy at High Speed

North Texas Commission

If you manage people or processes, you most likely experience near constant workplace conflict. From warring egos to workplace stress and heavy workloads, the American workplace is wrought with conflict. Yet, few managers receive any training in conflict management and dispute resolution. This lack of effective conflict management skills in the workplace is costing corporations approximately $359 billion in paid hours. It doesn’t have to be this way. Robyn Short, a mediator, facilitator and conflict management trainer, will share insights and approaches that will illuminate paths to peace in your work environment.

De escalating Workplace Conflict

De escalating Workplace Conflict

De escalating Workplace Conflict

North Texas Commission

Millennials 12.0: Holiday Spending Study

Millennials 12.0: Holiday Spending Study

Millennials 12.0: Holiday Spending Study

Buzz Marketing Group

When we think of entrepreneurs we often imagine successful business people, pitching their ideas on shark tank. However, entrepreneurial thinking can be applied not just to businesses, but to the largest challenges that face our communities. In this Topic North Texas Webinar, Suzanne Smith of Social Impact Architects teaches you how using social entrepreneurship at any level in any organization can help us address pressing issues facing our region. If you are focused on water conservation or reaching under-served populations, there are lessons from the business community that can show us how to think creatively to best address the needs of those we serve. Suzanne Smith, founder of Social Impact Architects, has been reshaping the business of social change for more than two decades. Harnessing the powerful force of nonprofits, foundations, socially responsible businesses, entrepreneurs and students, she pioneers meaningful and sustainable social solutions to create real, scalable impact. Author of Social TrendSpotter (@socialtrendspot), one of the sector’s top blogs according to the Huffington Post, Suzanne is frequently interviewed by regional and national media to share her expertise on social entrepreneurship and has published articles in Forbes, See Change, Nonprofit Business Advisor, Upstart and Grantmakers in Health.

Topic: North Texas | Social Entrepreneurship: Innovative Thinking to Build a ...

Topic: North Texas | Social Entrepreneurship: Innovative Thinking to Build a ...

Topic: North Texas | Social Entrepreneurship: Innovative Thinking to Build a ...

North Texas Commission

Voter Apathy

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Raymond Rubicam founded Y&R with a mission: Resist the Usual. It's a mantra that we still live by today. We asked our employees from across our 187 offices to create posters with their own interpretation of what Resist the Usual means to them. The resulting compilation is a series of inspirational art that reminds us to stretch boundaries, imagine the impossible and most importantly – Resist the Usual.

Work fast

Young & Rubicam

Millennials have both an interest in travel and the resources to plan a trip. However, the questions remain how often are they traveling and how are they spending their money on travel? qSample conducted a survey to understand millennials' travel spending habits. We surveyed over 400 respondents on their travel spending habits and confirmed that the shifting mindset on travel directly affected how they spend and travel frequencies.

Millennials Travel Spending Habits

Millennials Travel Spending Habits

Millennials Travel Spending Habits

QuestionPro Audience: Online Sample Made Easy

EVOK | Furniture Industry | New Product Design

EVOK | Furniture Industry | New Product Design

EVOK | Furniture Industry | New Product Design

Scott Orr, Vice President, Public Affairs for Fidelity Investments and Chairman of the North Texas Commission Government Affairs Committee and Drew Campbell, President & Senior Partner for Capitol Insights for a Topic: North Texas webinar discuss the NTC’s 2017 Legislative Agenda. With the 85th Texas Legislative Session underway, Scott explains the priorities approved by our members and how we can support the continued job growth our state and region has experienced over the last several years.

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2017 Legislative Agenda

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Topic: North Texas | Innovating Ideas for Air Quality Improvement

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EVOK | Furniture Industry | New Product Design

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Creators, innovators, futurists and blockchain enthusiasts all descended on Austin for the annual SXSW Interactive Conference. The mash-up of industries, technologies and eyeopening presentations makes for an event that is ripe with insights and inspiration. This year, we were joined by team members from New York, Austin, Singapore and San Juan to learn about what’s on the horizon, what’s here already and why it matters to brands and marketers. Read on for our 2018 takeaways from SXSW.

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Each year, art meets technology at the South by Southwest (SXSW) Interactive Festival in Austin, Texas. Celebrating the convergence of the interactive, film, and music industries, this year's conference featured panels, seminars, parties and live music. Topics ranged from artificial intelligence and chat bots to female leadership and social purpose, revealing future trends for brands and agencies to keep in mind this upcoming year. Here are Y&R's key takeaways from SXSW 2017.

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BrandZ Report Spotlight on Mongolia 2016

BrandZ Report Spotlight on Mongolia 2016

BrandZ Report Spotlight on Mongolia 2016

Young & Rubicam

Planners in advertising embark upon all sorts of quests to uncover the truths about our audiences, learning about people through data and focus groups— eXploring, as we call it at Y&R. But rarely do they attempt something as ambitious as a recent Y&R project: seven days of literal exploration in Myanmar, a country that’s a mystery to the outside world. Through the pains of early British colonization and decades of military rule, today’s Myanmar is finally emerging from isolation. We wanted to understand this wildcard of a country—and potential new market. Rather than researching from a distance, we explored the country. The result is a new VML, Y&R, VICE Media collaboration: an adventurous, groundbreaking new feature called “7 Days Out.” The collaboration was the brainchild of VML Singapore planning director, Rahul Chawra. Vice Media sent VML Planner Siddharth Seth to Yangon, the cultural capital of Myanmar, where he immersed himself for seven days in its culture and uncovered unexpected and inspiring insights. In “The New Faces of Yangon” Seth met with modern day artists, spiritual leaders, business innovators, and trailblazers like Thazin Nyut Aung from the female rap group Y.A.K. Read more and watch the feature produced with VICE Media here: http://bit.ly/2cEzSWe

7 Days Out: Yangon, Myanmar

7 Days Out: Yangon, Myanmar

7 Days Out: Yangon, Myanmar

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Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress

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Y&R Global CEO David Sable on Mobile Disruption at 2016 Mobile World Congress

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For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero. Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:

Takeaways from CES 2016

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Young & Rubicam

The WPP Stream (Un)Conference was a mash-up of discussions on the industry's biggest challenges, demos of new potentially-disruptive technology, a pitch to solve a major world crises - and so much more! With no agenda, no PowerPoints and no pre-determined content planned, Y&R worked with an on-site illustrator to capture the loose structure of the conversations, the honesty of the questions, and the openness of the participants. Enjoy the highlights...and Stream On!

Highlights from WPP's Stream (Un)Conference 2015

Highlights from WPP's Stream (Un)Conference 2015

Highlights from WPP's Stream (Un)Conference 2015

Young & Rubicam

There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions and brands. This is the Money Gap. Y&R Asia and VML’s latest proprietary report, “Closing the Money Gap,” uncovers major truths about young adults’ changing relationship with money and identifies broad opportunities for finance brands to stay relevant to the drivers of tomorrow. Find out more at www.yr.com

Closing the Money Gap: What Marketers Need to Know

Closing the Money Gap: What Marketers Need to Know

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Young & Rubicam

Today, the word "innovation" is often overused to describe a number of lackluster things and has really become meaningless in a lot of senses. However, we were really floored when we heard that Cannes was hosting its first ever "Innovation Conference" during the 2015 Cannes Lions festival in France. We sent the Labstore team to check out the conference first-hand, and brought back 5 key takeaways we believe represent innovation, framed through the lens of retail. From robots in the retail space, to the rise of RFID technology, we saw some, what we'd call, innovative showcases.

Cannes 2015: Y&R Labstore's Retail Takeaways

Cannes 2015: Y&R Labstore's Retail Takeaways

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Young & Rubicam

Y&R Global Planning Director Sandy Thompson delves into the concept of "Living Brands" and details how today advertising should focus on moving brands from static entities to actively living and participating in the world around us. "When it comes to marketing I think we need to stand up and fight the comfort that we have built into the old in order to discover and build new ways of helping our client's brands connect and engage with the people who matter most - their consumers," she says.

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Young & Rubicam

In the two decades that Y&R’s BrandAsset® Valuator (BAV®) - the world’s largest database of brand perceptions - has studied the brandscape, brands have become 200% less distinct from one another. Marketers must work harder than ever in order to make their brands stand out. But how? By studying thousands of brands - from the most iconic to the most commoditized - we found that breakaway brands have an inherent tension that makes them irresistible. We call this BRAND TENSITY®

Brand Tensity: Opposites Attract

Young & Rubicam

Cinco de Mayo – or the fifth of May – observes the Mexican army’s 1862 victory over France at the Battle of Puebla during the Franco-Mexican War. While a relatively minor holiday in Mexico, in the United States Cinco de Mayo has evolved into a celebration of all things Mexico. Y&R’s BrandAsset Valuator® – our proprietary brand management tool and global database of consumer perception of brands – looked at its latest data figures on brand Mexico to get a glimpse of what the country represents to the consumers who are passionate about it.

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Feliz Cinco de Mayo!

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Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Labour Day, observed on the first Monday of September in many countries, is a significant occasion that honors the contributions and achievements of workers. Also known as International Workers’ Day in some regions, this annual celebration serves as a tribute to the resilience, dedication, and accomplishments of the labor force. From its historical roots to its modern-day significance, Labour Day holds deep cultural and social importance that resonates worldwide.

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

Labour Day Celebrating Workers and Their Contributions.pptx

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Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Alpha Media March 2024 Buyers Guide.pptx

Join Raquel Serrano, Senior Web Analyst & CRO at LYNX, as she uncovers the secrets hidden within GA4 reports like Funnel Exploration, Path Exploration, and User Explorer to uncover bottlenecks and opportunities in user journeys, particularly for non-e-commerce websites. Discover Where Users Encounter Hurdles: Learn how to leverage GA4 to pinpoint where users face challenges on your website, such as during sign-ups or form submissions. Gain insights to enhance these areas and streamline the user experience. Identify Optimal Paths: Utilize GA4 to analyze user pathways on your site, distinguishing effective routes from less successful ones. Enhance successful paths and optimize or eliminate ineffective ones for improved user engagement.

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

Uncover Insightful User Journey Secrets Using GA4 Reports

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Situation Analysis | Management Company.

Situation Analysis | Management Company.

DanielaQuiroz63

In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually. In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with: • Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes • A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success • Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast

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Pillar-Based Marketing Master Class - Ryan Brock

Pillar-Based Marketing Master Class - Ryan Brock

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In the dynamic realm of business, marketing and technology, where change is inevitable, the marketing landscape finds itself engulfed in the currents of the AI fear cycle. Fear of loss, apprehension about change, and the threat to established norms create a maelstrom of uncertainty, challenging organizations to navigate (yet another new terrain of transformation) these treacherous waters of transformation. In this session, Kristin Wozniak will get to the heart of this fear cycle, exploring its nuances, implications, and the path forward for marketing departments in the era of AI. Key Takeaways: •Understanding the Fear Cycle: By dissecting the psychological and emotional responses triggered by the advent of AI in marketing, attendees will gain a deeper understanding of the underlying fears that hinder organizational change. Recognizing the fear of loss, anxiety about expertise, and apprehension towards unfamiliarity as key drivers, marketers can better navigate the turbulence of change management. •Embracing Continuous Learning and Adaptation: As AI reshapes traditional roles and processes, the notion of expertise undergoes a fundamental shift. Attendees will learn the importance of fostering a culture of continuous learning and adaptive expertise, wherein executives and marketers embrace uncertainty and prioritize strategic questioning over claiming mastery. This shift in mindset enables organizations to stay agile and responsive in the face of evolving technological landscapes.•Challenging Norms and Fostering Innovation Through Courageous Inquiry: By daring to ask the right questions and challenging entrenched norms, marketers can pave the way for transformative change within their departments. Attendees will be encouraged to confront traditional paradigms, such as the necessity of certain roles like the CMO, the efficacy of RFPs, and the inefficiencies in billing practices. Through courageous inquiry and a willingness to embrace discomfort, organizations can unlock new possibilities, driving innovation and staying ahead of the curve in the marketing department of tomorrow.

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

Riding the Wave of AI Disruption - Navigating the AI Fear Cycle in Marketing ...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

AI is transforming the marketing landscape by pioneering the creation of dynamic marketing videos, crafting compelling stories in real-time, and developing automated, personalized responses based on intricate customer data analysis. With advanced machine learning and natural language processing capabilities, AI tools are now adept at producing engaging and highly targeted video content that resonates with the audience's specific interests and behaviors. These AI systems can analyze viewer reactions and engagement metrics to refine video elements, ensuring each story is more captivating than the last. Furthermore, AI excels in real-time storytelling, adapting narratives on the fly to maintain viewer interest and engagement. It can also interpret and respond to customer interactions with personalized messages, offering solutions, recommendations, or information tailored to each individual's unique journey and preferences. This level of personalization and adaptability in video marketing was once a distant dream but is now a powerful reality, thanks to AI's continuous evolution and learning.

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

Top 5 Breakthrough AI Innovations Elevating Content Creation and Personalizat...

DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions

Making small changes to your website's text for A/B tests often disappoints. Moreover, catering to diverse audiences presents its own set of hurdles. With AI capabilities like GPTs, you can tackle this challenge head-on. However, GPTs come with a blank canvas - it's up to you to define their style. In this enlightening session, Brian Massey, Managing Partner at Conversion Sciences, will unveil the secrets to crafting precise, testable, and compelling copy that speaks directly to your site's diverse prospects. Learn how to put these strategies to the test on your homepage, landing pages, or eCommerce product pages for maximum impact.

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

The Science of Landing Page Messaging.pdf

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