1.
April 19, 2018
Course #/Title: MATU-203 – Introduction to Statistics
Assignment Title: Final Class Project
Week Assessment Occurs: Week 8
Total Points for Assignment: 200 points
Criteria
EXEMPLARY
PROFICIENT
DEVELOPING
EMERGING
NOT COMPLETE

2.
Part 1
Collection of Data
36-40
The paper fulfills all
instructions for Part 1. All
questions are thoroughly
answered and answers
demonstrate excellent
understanding of all topics.
30-35
One or two of the
required elements for
Part 1 is missing,
incomplete or
underdeveloped. Most
questions are
thoroughly answered
and answers
demonstrate good
understanding of all
topics.
20-29
Three required elements
for Part 1 are missing,
incomplete or
underdeveloped. Some
questions are thoroughly
answered but some lack
detail, and answers
demonstrate good

3.
understanding of most,
but not all, topics.
1-19
Four or more required elements
for Part 1 are missing,
incomplete or underdeveloped.
Most questions are not
thoroughly answered and most
answers demonstrate poor
understanding of most topics.
0
Part 1 is missing from
submission, or its
contents are not a
response to the
assignment directions,
or the attempt is
confusing or incorrect
to the point of being
inadequate.
Part 2
Organization of
Data
36-40
The paper fulfills all
instructions for Part 2. All
data and statistics are
presented clearly and are
correct. All graphs are
presented correctly and

4.
clearly with proper labeling.
All questions are thoroughly
answered and answers
demonstrate excellent
understanding of all topics.
30-35
One or two of the
required elements for
Part 2 is missing,
incomplete or
underdeveloped. Most
data and statistics are
presented mostly
clearly and are mostly
correct. Most graphs
are presented correctly
and clearly with proper
labeling. Most
questions are
thoroughly answered
20-29
Three required elements
for Part 2 are missing,
incomplete or
underdeveloped. Some
data and statistics are
presented somewhat
clearly and are somewhat
correct. Some graphs are
presented correctly and
clearly with somewhat

5.
proper labeling. Some
questions are thoroughly
answered but some lack
detail, and answers
1-19
Four or more required elements
for Part 2 are missing,
incomplete or underdeveloped.
Most data and statistics are not
presented clearly or are not
correct. Most graphs are not
presented correctly and/or
clearly and/or don’t have proper
labeling. Most questions are not
thoroughly answered and most
answers demonstrate poor
understanding of most topics.
0
Part 2 is missing from
submission, or its
contents are not a
response to the
assignment directions,
or the attempt is
confusing or incorrect
to the point of being
inadequate.
April 19, 2018
and answers

6.
demonstrate good
understanding of all
topics.
demonstrate good
understanding of most,
but not all, topics.
Part 3
Analysis of Data
36-40
The paper fulfills all
instructions for Part 3.
Correct hypothesis test
performed. All steps of the
hypothesis test presented
correctly and clearly.
Conclusion is correct and
correctly stated in non-
technical terms. All questions
are thoroughly answered and
answers demonstrate
excellent understanding of all
topics.
30-35
One or two of the

7.
required elements for
Part 3 is missing,
incomplete or
underdeveloped.
Correct hypothesis test
performed. Most steps
of the hypothesis test
presented mostly
correctly and clearly.
Conclusion is mostly
correct and stated in
non-technical terms.
Most questions are
thoroughly answered
and answers
demonstrate good
understanding of all
topics.
20-29
Three required elements
for Part 3 are missing,
incomplete or
underdeveloped. Correct
hypothesis test
performed. Some steps
of the hypothesis test
presented somewhat
correctly and clearly.
Conclusion is somewhat
correct and stated in non-
technical terms. Some
questions are thoroughly

8.
answered but some lack
detail, and answers
demonstrate good
understanding of most,
but not all, topics.
1-19
Four or more required elements
for Part 3 are missing,
incomplete or underdeveloped.
Incorrect hypothesis test
performed and/or most steps of
the hypothesis test not
presented correctly and clearly.
Conclusion is not correct and/or
not correctly stated in non-
technical terms. Most questions
are not thoroughly answered
and most answers demonstrate
poor understanding of most
topics.
0
Part 3 is missing from
submission, or its
contents are not a
response to the
assignment directions,
or the attempt is
confusing or incorrect

9.
to the point of being
inadequate.
Part 4
Conclusions and
Recommendations
36-40
The paper fulfills all
instructions for Part 4. All
questions are thoroughly
answered and answers
demonstrate excellent
understanding of all topics.
30-35
One of the required
elements for Part 4 is
missing, incomplete or
underdeveloped. Most
questions are
thoroughly answered
and answers
demonstrate good
understanding of all
topics.
20-29
Two required elements
for Part 4 are missing,

10.
incomplete or
underdeveloped. Some
questions are thoroughly
answered but some lack
detail, and answers
demonstrate good
understanding of most,
but not all, topics.
1-19
Three required elements for Part
4 are missing, incomplete or
underdeveloped. Most
questions are not thoroughly
answered and most answers
demonstrate poor
understanding of most topics.
0
Part 4 is missing from
submission, or its
contents are not a
response to the
assignment directions,
or the attempt is
confusing or incorrect
to the point of being
inadequate.
April 19, 2018

11.
Writing and
Organization
Title Page,
References,
Writing, and
Organization
36-40
All required content is present
(Title Page, Main Body,
References in APA or MLA
format, Appendices). Correct
formatting is applied
throughout. Writing is logical
and organized. Sentences are
well-phrased and varied in
length and structure. Word
choice is consistently precise
and accurate. The writing is
free of errors in grammar,
spelling and writing
mechanics. The report is the
specified length and
formatted to be visually
appealing.
30-35

12.
Format does not follow
all requirements listed
below. One or two of
the following is
incorrect or missing: (1)
Title page, (2) header
with name and page
numbers, (3)
References in APA or
MLA format (3)correct
word choices, (4)
accurate grammar, (4)
length requirements,
(5) clear, (6) correctly
labeled graphs, tables
or formulas, if
applicable, (7) margins
(8) appendix
20-29
Format does not follow
all requirements listed
below. Three of the
following are incorrect or
missing: (1) Title page, (2)
header with name and
page numbers, (3)
References in APA or MLA
format (3)correct word
choices, (4) accurate
grammar, (4) length
requirements, (5) clear,
(6) correctly labeled
graphs, tables or
formulas, if applicable, (7)

13.
margins, (8) appendix
1-19
Format does not follow all
requirements listed below.
More than three of the
following are incorrect or
missing: (1) Title page, (2)
header with name and page
numbers, (3) References in APA
or MLA format (3)correct word
choices, (4) accurate grammar,
(4) length requirements, (5)
clear, (6) correctly labeled
graphs, tables or formulas, if
applicable, (7) margins, (8)
appendix
0
Format does not follow
specifications given in
the assignment
directions, and/or there
are numerous writing
errors to the point that
meaning and relevance
cannot be determined.

14.
COM 310 Milestone Two Guidelines and Rubric
Social media often reaches multiple departments within an
organization such as human resources, legal, marketing,
operations, sales, and more. Planning
strategically offers an organization a blueprint of sorts that can
be communicated to these various stakeholders. These plans
help set direction and also help
prioritize initiatives while keeping everyone on the same page.
Equally important is planning for social media mishaps. It is
never more apparent that strategic
planning was not done or did not include a contingency plan
than when social media engagement snowballs into a public
relations disaster.
For Milestone Two, you will propose appropriate social media
platforms for the organization to use to meet its goals. You will
also discuss effective and ineffective
uses of social media to give the organization a sense of how
best practices drive content, target audience engagement, and
ultimately help businesses achieve
their goals. First, you must explain why you are recommending
the platforms you have chosen and how the business can use
them. Ground your choices in
research and best practices to be sure your choices are clear.
You need to make it clear what the opportunities and limits of
each platform are, so providing an
explanation of the terms of service is necessary. Now that you
have explained to the business how it should use the social
media platforms you have identified,
provide the executives with examples of what effective and
ineffective use of social media looks like using screenshots and
accompanying explanations. Include

15.
recommendations for handling audience feedback, both positive
and negative.
Propose social media platforms the business can use to help
meet its goals and discuss effective and ineffective uses to
demonstrate the opportunities and limits
of the platforms.
Specifically, the following critical elements must be addressed:
III. Social Platforms: The purpose of this section is to explain
why you are recommending the platforms you have chosen and
how the business can use
them. Ground your choices in research and best practices to be
sure your choices are clear. You need to make clear what the
opportunities and limits of
each platform are, so providing an explanation of the terms of
service is necessary.
A. Propose two appropriate social media platforms and explain
how each will help the company reach the target audience and
achieve its goals.
B. Develop a strategy based on best practices that the company
will use on each platform.
C. Describe what types of content should be used on each
platform to reach the target audience and why.
D. Assess how the terms of service impact use of your chosen
platforms by your organization. Provide specific examples.
IV. Examples: Now that you have explained to the business how
it should use the social media platforms you have identified,
you need to provide the
executives with examples of what effective and ineffective use

16.
of social media looks like. This will give the business a sense of
how best practices drive
content, target audience engagement, and ultimately help
businesses achieve their goals.
A. Using a real-world example, describe a situation in which an
organization demonstrated exceptional use of social media for
the particular goals
and objectives you mentioned in Milestone One. This will show
the executives specific examples of social media done well by
another company.
This could even be a competitor of the company you are
working with.
B. Using a real-world example, describe a situation in which an
organization did not adhere to best practices. This will show
executives specific
examples of social media misuse or abuse.
C. Develop a plan, based on best practices, for how the business
should handle feedback (positive and negative) on social media.
D. Explain how appropriately responding to feedback on social
media can help the business achieve its goals. Support
explanation with examples.
Guidelines for Submission: Your paper must be submitted as a
4- to 5-page Microsoft Word document (not including
screenshots) with double spacing, 12-point
Times New Roman font, one-inch margins, and at least three
sources cited in APA format.

17.
Critical Elements Proficient (100%) Needs Improvement (75%)
Not Evident (0%) Value
Social Platforms:
Target Audience
Proposes two appropriate social media
platforms, explaining how each will help the
company reach the target audience and
achieve its goals
Proposes two social media platforms,
explaining how each will help the company
reach the target audience and achieve its
goals, but not all proposed platforms are
appropriate or explanation is cursory
Does not propose two social media platforms
or explain how each will help the company
reach the target audience and achieve its goals
12
Social Platforms:
Best Practices
Develops a strategy based on best practices
that the company will use on each platform
Develops a strategy that the company will use
on each platform but the strategy is cursory or
not based on best practices
Does not develop a strategy that the company
will use on each platform

18.
12
Social Platforms:
Content
Describes what types of content should be
used on each platform to reach the target
audience and why
Describes what types of content should be
used on each platform to reach the target
audience but does not describe why
Does not describe what types of content
should be used on each platform to reach the
target audience
11
Social Platforms:
Terms of Service
Assesses how the terms of service impact use
of the chosen platforms by the organization
and provides specific examples
Assesses how the terms of service impact use
of the chosen platforms by the organization
but assessment is cursory or lacks specific
examples
Does not assess how the terms of service
impact use of the chosen platform by the
organization
11

19.
Examples:
Exceptional Use
Describes a real-world situation in which an
organization demonstrated exceptional use of
social media to achieve its goals
Describes a real-world situation in which an
organization demonstrated exceptional use of
social media to achieve its goals but
description is cursory or lacks clarity
Does not describe a real-world situation in
which an organization demonstrated
exceptional use of social media to achieve its
goals
11
Examples: Did
Not Adhere
Describes a real-world situation in which an
organization did not adhere to best practices
Describes a real-world situation in which an
organization did not adhere to best practices
but description is cursory, unclear, or contains
inaccuracies
Does not describe a real-world situation in
which an organization did not adhere to best
practices
11

20.
Examples: Handle
Feedback
Develops a plan, based on best practices, for
how the organization should handle feedback
on social media
Develops a plan for how the organization
should handle feedback on social media but
plan is cursory or not clearly based on best
practices
Does not develop a plan for how the
organization should handle feedback on social
media
12
Examples:
Appropriately
Responding
Explains how appropriately responding to
feedback on social media can help the
organization achieve its goals, supporting
explanation with examples
Explains how appropriately responding to
feedback on social media can help the
organization achieve its goals but explanation
is cursory, unclear, or not supported with
examples

21.
Does not explain how appropriately
responding to feedback on social media can
help the organization achieve its goals
12
Articulation of
Response
Submission has no major errors related to
citations, grammar, spelling, syntax, or
organization
Submission has major errors related to
citations, grammar, spelling, syntax, or
organization that negatively impact readability
and articulation of main ideas
Submission has critical errors related to
citations, grammar, spelling, syntax, or
organization that prevent understanding of
ideas
8
Total 100%
COM 310 Milestone Two Guidelines and Rubric
COM 310 Final Project Guidelines and Rubric

22.
Overview
The final project for this course is the creation of a social media
consultation document.
Social media often reaches multiple departments within an
organization such as human resources, legal, marketing,
operations, sales, and more. Planning
strategically offers an organization a blueprint of sorts that can
be communicated to these various stakeholders. These plans
help set direction and also help
prioritize initiatives while keeping everyone on the same page.
Equally important is planning for social media mishaps. It is
never more apparent that strategic
planning was not done or did not include a contingency plan
than when social media engagement snowballs into a public
relations disaster.
In this assessment, you will explore strategic social media use
for an existing organization of your choice. This paper will
cover two platforms you feel are relevant
to the organization’s goals and detail how these platforms can
be used in tandem to reach organizational goals. You will be
both creative and strategic and align
goals to specific tactics on each platform of your choice. You
will also include a plan of action to guide decision making when
negative comments make a
community toxic or when opportunities present themselves to
engage the audience in positive communication.
The project is divided into two milestones, which will be
submitted at various points throughout the course to scaffold
learning and ensure quality final
submissions. These milestones will be submitted in Modules
Three and Five. The final product will be submitted in Module
Seven.

23.
In this assignment, you will demonstrate your mastery of the
following course outcomes:
• Illustrate social media best practices for achieving
organizational goals
• Choose appropriate social media content for meeting the
communications needs and goals of organizations
• Analyze the effectiveness of social media strategies for
various personal, professional, and organizational goals
• Devise effective approaches for constructively addressing
audience feedback on social media
Prompt
For this assessment, you will first identify a local business with
little or no social media presence (if there is an issue with
access to a local business, work with
your instructor to identify one you may use). Assume you have
been asked to create a social media consultation document to
help executives understand and
plan for social media. This paper will be informational and is
not specifically a social media strategy. Instead, it is meant to
inform decision makers and provide
them the information they would need to begin creating a social
media strategy.
Specifically, the following critical elements must be addressed:
I. Social Media Overview: This section will give you the
opportunity to research the history of social media and identify

24.
best practices regarding the use of
social media. This will allow you to set the stage for your
clients and help them understand what the use of social media
can and cannot do for their
business.
A. Overview how social media has been used by businesses over
the past decade. Support overview with research.
B. Summarize established best practices regarding the use of
social media by businesses.
C. Explain the opportunities and limits of social media as a
communications tool.
II. Business Goals: The purpose of this section is to help the
organization uncover specific goals related to social media use.
These goals will dictate what
platforms you choose, what content you share, and what best
practices the organization would follow. Identifying the target
audience will also ensure
the organization uses appropriate platforms and shares
appropriate content.
A. Analyze the business’s current state and identify gaps that
you will use social media to address. Consider how the
organization communicates
with its target audience, how well it retains customers, or how
frequently it updates its website.
B. Select two of the following four goals for the business, based
on the identified gaps. Justify your selections.
• Drive traffic to website
• Increase brand awareness
• Connect with customers and clients
• Demonstrate expertise

25.
C. Explain how audience engagement through social media can
help the business achieve its goals. Support explanation with
examples.
III. Social Platforms: The purpose of this section is to explain
why you are recommending the platforms you have chosen and
how the business can use
them. Ground your choices in research and best practices to be
sure your choices are clear. You need to make clear what the
opportunities and limits of
each platform are, so providing an explanation of the terms of
service is necessary.
A. Propose two appropriate social media platforms and explain
how each will help the company reach the target audience and
achieve its goals.
B. Develop a strategy based on best practices that the company
will use on each platform.
C. Describe what types of content should be used on each
platform to reach the target audience and why.
D. Assess how the terms of service impact use of your chosen
platforms by your organization. Provide specific examples.
IV. Examples: Now that you have explained to the business how
it should use the social media platforms you have identified,
you need to provide the
executives with examples of what effective and ineffective use
of social media looks like. This will give the business a sense of
how best practices drive
content, target audience engagement, and ultimately help
businesses achieve their goals.
A. Using a real-world example, describe a situation in which an
organization demonstrated exceptional use of social media for

26.
the particular goals
and objectives you mentioned in Part I. This will show the
executives specific examples of social media done well by
another company. This
could even be a competitor of the company you are working
with.
B. Using a real-world example, describe a situation in which an
organization did not adhere to best practices. This will show
executives specific
examples of social media misuse or abuse.
C. Develop a plan, based on best practices, for how the business
should handle feedback (positive and negative) on social media.
D. Explain how appropriately responding to feedback on social
media can help the business achieve its goals. Support
explanation with examples.
V. Conclusion: Conclude your paper by making
recommendations for next steps should the business decide to
move forward with developing a presence
on social media. Remind them that keeping up with a social
media presence is a long-term commitment and will constantly
be refined and measured.
A. Explain how the continuous use of social media can help the
organization achieve its goals. Support explanation with
examples.
B. Offer recommendations for measuring success and explain its
importance.
C. Develop hypothetical next steps for the organization should
they decide to move forward with a strategic social media plan.

27.
Milestones
Milestone One: Social Media Overview and Business Goals
(Sections I and II)
In Module Three, you will submit a draft of your social media
overview and business goals. Research the history of social
media and identify best practices
regarding the use of social media. This will allow you to set the
stage for your clients and help them understand what the use of
social media can and cannot do
for their business. Using this information, help your clients
uncover specific goals related to social media use. These goals
will dictate what platforms you choose,
what content you share, and what best practices the organization
would follow. Identifying the target audience will also ensure
the organization uses appropriate
platforms and shares appropriate content. This milestone is
graded with the Milestone One Rubric.
Milestone Two: Social Platforms and Business Examples
(Sections III and IV)
In Module Five, you will submit a draft of proposed social
platforms and business examples. Explain why you are
recommending the platforms you have chosen
and how the business can use them. Ground your choices in
research and best practices to be sure your choices are clear.
You need to make clear what the
opportunities and limits of each platform are, so providing an
explanation of the terms of service is necessary. Now that you
have explained to the business how
it should use the social media platforms you have identified,
you need to provide the executives with examples of what
effective and ineffective use of social
media looks like. This will give the business a sense of how

28.
best practices drive content, target audience engagement, and
ultimately help businesses achieve
their goals. This milestone is graded with the Milestone Two
Rubric.
Final Submission: Social Media Consultation Document
In Module Seven, you will submit your final project. It should
be a complete, polished artifact containing all of the critical
elements of the final product. It should
reflect the incorporation of feedback gained throughout the
course. This submission will be graded with the Final Project
Rubric.
Final Project Rubric
Guidelines for Submission: Your social media consultation
document should be 8 to 10 pages in length (not including
screenshots), double-spaced, have one-inch
margins, and use 12-point Times New Roman font and APA
format.
Critical Elements Exemplary (100%) Proficient (85%) Needs
Improvement (55%) Not Evident (0%) Value
Social Media
Overview: Social
Media
Meets “Proficient” criteria and
research chosen provides keen

29.
insight into the evolving use of
social media by businesses
Overviews how social media
has been used by businesses
over the past decade,
supporting overview with
research
Overviews how social media
has been used by businesses
over the past decade but
overview is cursory, verbose, or
not supported by research
Does not overview how social
media has been used by
businesses over the past decade
4.8
Social Media
Overview: Best
Practices
Meets “Proficient” criteria and
main ideas provide exceptional
insight into the use of social
media by businesses
Summarizes established best
practices regarding the use of
social media by businesses

30.
Summarizes established best
practices regarding the use of
social media by businesses but
summary is cursory or is
missing key details
Does not summarize established
best practices regarding the use of
social media by businesses
4.8
Social Media
Overview:
Opportunities and
Limits
Meets “Proficient” criteria and
details communicate a unique
perspective on the capacity of
social media
Explains the opportunities and
limits of social media as a
communications tool
Explains the opportunities and
limits of social media as a
communication tool but
explanation is cursory or lacks
clarity
Does not explain the
opportunities and limits of social

31.
media as a communication tool
4.8
Business Goals:
Current State
Meets “Proficient” criteria and
identified gaps provide
exceptional insight into the
business’s needs
Analyzes the business’s current
state and identifies gaps that
will be addressed using social
media
Analyzes the business’s current
state and identifies gaps that
will be addressed using social
media but analysis is cursory or
unclear or gaps are not clearly
identified
Does not analyze the business’s
current state or identify gaps that
will be addressed using social
media
4.8
Business Goals:
Identified Gaps

32.
Meets “Proficient” criteria and
goals exhibit a nuanced
understanding of the needs of
the business
Selects goals for the business
based on the identified gaps
and justifies the selections
Selects goals for the business
based on the identified gaps
and justifies the selections but
justification is cursory or
illogical
Does not select goals for the
business based on the identified
gaps
6
Business Goals:
Achieve Its Goals
Meets “Proficient” criteria and
examples exhibit keen insight
into the potential positive
impact of audience engagement
Explains how audience
engagement through social
media can help the business
achieve its goals, supporting
explanation with examples

33.
Explains how audience
engagement through social
media can help the business
achieve its goals but
explanation is cursory or not
supported with examples
Does not explain how audience
engagement through social media
can help the business achieve its
goals
8
Social Platforms:
Target Audience
Meets “Proficient” criteria and
explanation cites specific
platform features that illustrate
the platform’s potential
Proposes two appropriate social
media platforms, explaining
how each will help the company
reach the target audience and
achieve its goals
Proposes two social media
platforms, explaining how each
will help the company reach the
target audience and achieve its

34.
goals, but not all proposed
platforms are appropriate or
explanation is cursory
Does not propose two social
media platforms or explain how
each will help the company reach
the target audience and achieve
its goals
6
Social Platforms: Best
Practices
Meets “Proficient” criteria and
makes detailed connections
between specific best practices
and the features of each
platform
Develops a strategy based on
best practices that the company
will use on each platform
Develops a strategy that the
company will use on each
platform but the strategy is
cursory or not based on best
practices
Does not develop a strategy that
the company will use on each
platform

35.
6
Social Platforms:
Content
Meets “Proficient” criteria and
description offers keen insight
into how each platform targets
specific audiences
Describes what types of content
should be used on each
platform to reach the target
audience and why
Describes what types of content
should be used on each
platform to reach the target
audience but does not describe
why
Does not describe what types of
content should be used on each
platform to reach the target
audience
6
Social Platforms:
Terms of Service
Meets “Proficient” criteria and
chosen examples show keen
insight into the limits terms of

36.
service place on platforms
Assesses how the terms of
service impact use of the
chosen platforms by the
organization and provides
specific examples
Assesses how the terms of
service impact use of the
chosen platforms by the
organization but assessment is
cursory or lacks specific
examples
Does not assess how the terms of
service impact use of the chosen
platform by the organization
4.8
Examples: Exceptional
Use
Meets “Proficient” criteria and
details offer insight into how
the power of social media helps
companies achieve goals
Describes a real-world situation
in which an organization
demonstrated exceptional use
of social media to achieve its
goals

37.
Describes a real-world situation
in which an organization
demonstrated exceptional use
of social media to achieve its
goals but description is cursory
or lacks clarity
Does not describe a real-world
situation in which an organization
demonstrated exceptional use of
social media to achieve its goals
4.8
Examples: Did Not
Adhere
Meets “Proficient” criteria and
details offer keen insight into
the consequences of not
adhering to best practices
Describes a real-world situation
in which an organization did not
adhere to best practices
Describes a real-world situation
in which an organization did not
adhere to best practices but
description is cursory, unclear,
or contains inaccuracies
Does not describe a real-world
situation in which an organization
did not adhere to best practices

38.
4.8
Examples: Handle
Feedback
Meets “Proficient” criteria and
plan demonstrates insightful
connections between best
practices and audience
feedback
Develops a plan, based on best
practices, for how the
organization should handle
feedback on social media
Develops a plan for how the
organization should handle
feedback on social media but
plan is cursory or not clearly
based on best practices
Does not develop a plan for how
the organization should handle
feedback on social media
8
Examples:
Appropriately
Responding

39.
Meets “Proficient” criteria and
examples exhibit a nuanced
approach in responding to
feedback on social media
Explains how appropriately
responding to feedback on
social media can help the
organization achieve its goals,
supporting explanation with
examples
Explains how appropriately
responding to feedback on
social media can help the
organization achieve its goals
but explanation is cursory,
unclear, or not supported with
examples
Does not explain how
appropriately responding to
feedback on social media can help
the organization achieve its goals
8
Conclusion: Achieve
Its Goals
Meets “Proficient” criteria and
examples show keen insight
into effectiveness of continuous

40.
social media use
Explains how the continuous
use of social media can help the
organization achieve its goals,
supporting explanation with
examples
Explains how the continuous
use of social media can help the
organization achieve its goals
but illustration is cursory or
examples provided are not
cogent
Does not explain how the
continuous use of social media
can help the organization achieve
its goals
4.8
Conclusion:
Recommendations
Meets “Proficient” criteria and
recommendations exhibit keen
insight into the importance of
measuring success
Offers recommendations for
measuring success, explaining
its importance
Offers recommendations for

41.
measuring success, explaining
its importance, but
recommendations are cursory
or lack clarity
Does not offer recommendations
for measuring success
4.8
Conclusion:
Hypothetical Next
Steps
Meets “Proficient” criteria and
next steps make cogent
connections with the
organization’s goals
Develops hypothetical next
steps for the organization
should it decide to move
forward with a strategic social
media plan
Develops hypothetical next
steps for the organization
should it decide to move
forward with a strategic social
media plan but next steps are
cursory or inappropriate
Does not develop hypothetical
next steps for the organization

42.
should it decide to move forward
with a strategic social media plan
4.8
Articulation of
Response
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization and is presented in
a professional and easy-to-read
format
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas
4
Total 100%

43.
COM 310 Final Project Guidelines and
RubricOverviewPromptMilestonesFinal Project Rubric
MATU-203 Final Project Instructions
Mastering the concepts in Introductory Statistics assists in
building critical thinking skills, developing
businesses and organizations, and solving all types of problems
that require data. But an understanding
of statistics extends beyond the ability to crunch numbers or use
a software program. The ability to
collect, organize, and analyze data is the beginning. The ability
to clearly communicate your results
to another person is the mark of true mastery.
The Assignment
In this assignment, you will choose a scenario with data – from
one of 5 options provided at the end
of these directions under Project Topics – and you will
construct a paper that pulls together the
statistics you have learned in order to answer a question. You
will:

44.
1. Introduce the main question, and explain the data that you
will use to address it
2. Organize your data by providing appropriate charts, graphs
and descriptive statistics
3. Analyze your data by conducting a hypothesis test
4. State your conclusions and recommendations
See the section Outline Of Material To Present below for a more
detailed explanation of what you will
submit for each of these four sections.
The topics that you may choose from are
• Business – Analysis of Home Sales
• Health Sciences – The Effect of Caffeine on Heart Rate
• Psychology – The Effect of Colored Paper on Reading Speed
• Sociology – Level of Education and its Effect on
Homelessness in Veterans
• Criminal Justice – Analysis of Poverty and Crime
At the end of these directions, under Project Topics, are the full
descriptions for each of these 5 topic
options, including the data you must use in your analysis.
Please scroll down and read through each of
these 5 options in their entirety before making your selection.
You must select one of these 5 topics.

45.
You may not select your own topic.
Outline of Material to Present
This assignment is broken down into four parts: Collection of
Data, Organization of Data, Analysis of
Data, and Conclusion/Recommendations. Each part has a subset
of questions and issues you must
address. Please ensure that your report includes a section for
each of the 4 Parts listed below, and that
each part addresses ALL of the sub-questions listed.
Again, you must select one of the 5 topics provided at the end
of these instructions in the section
Project Topics, and you must use the data and names provided
within your chosen topic prompt.
Part 1: Collection of Data - Introduction and Primary Data
Analysis (3 – 5 paragraphs):
1. Describe the objective: Before you can examine the data, you
must understand the problem.
a. Discuss the importance of this issue or situation.
b. Introduce the company or organization you are preparing this
report for, and explain

46.
why it is important to them.
c. What is the research question? In other words, what is the
basic question you, as the
researcher, want to address? Why should we care about it?
d. Was this an experimental or observational study? Explain.
2. Clearly and with sufficient detail, describe the population,
sample, and collection methods in
this study.
a. What is the population you are interested in?
b. What is the sample, specifically?
c. What is a plausible way the sample was chosen and why?
d. What problems or biases might have occurred from choosing
that type of sampling
method?
3. Discuss the type of data.
a. Was the data quantitative or qualitative? Explain.
b. What is the level of measurement (nominal, ordinal, interval
and ratio)? Explain.
4. Describe the variables
a. What are the independent and dependent variables? Give the
type, units, and more
specific information.
b. Give examples of any confounding variables, lurking
variables, and/or missing variables
and explain how they may be affecting your study.

47.
Part 2: Organization of Data - Examination of Descriptive
Statistics (graphs and tables, and
approximately 4 paragraphs)
Now that your data is collected, you need to organize it to
identify characteristics and patterns.
1. Graph your data appropriately. Construct a scatterplot, bar
graph, or other graph to show
the nature of the data. For each graph, be sure you label the
graph completely – that means
give it a title, label the axes, and explain what that graph means
in the context of this
narrative.
2. Discuss whether the data is normally distributed. For this,
use a visual inspection of a
Histogram and Normal Quantile Plot, as well as what you see in
the data itself and what that
means about the high and low ends of the data.
3. Calculate and present the three Measures of Central
Tendency: mean, median, and mode.
Provide both the value of the statistics as well as an analysis of
what they mean in terms of
understanding the sample.
4. Calculate and present the Measures of Variation: range and
standard deviation. Provide both
the value of the statistics as well as an analysis of what they
mean in terms of understanding
the sample.

48.
5. Calculate and present the 5-Number Summary: minimum,
Q1, median, Q3, maximum.
Provide both the value of the statistics as well as an analysis of
what they mean in terms of
understanding the sample.
6. Identify any Outliers. You can do this using a visual
inspection of the graph as well as the
formulas from the textbook (HINT: Q1 - 1.5*IQR, and Q3 +
1.5*IQR).
7. Discuss any corrections: Based on your inspection of the
outliers are there any errors that
should be corrected? How would you correct them? Discuss the
implications of this result.
Part 3: Analysis of Data - Examination of Inferential Statistics
(tables of results, and appropriate
hypothesis test steps)
Assuming that all assumptions have been met, it is now time to
analyze the data. Present a complete
hypothesis test.
1. Identify the claim.
2. State the null and alternative hypotheses, in words and in
symbolic form.
3. Explain what type of test you will be performing (i.e. a test
of two dependent means, a test for
correlation, etc.) and why that test is appropriate to address the

49.
main question you are trying to
answer.
4. Select the significance level and determine if it is a one or
two-tailed test.
5. Identify the test statistic and compute the value of the test
statistic and the p-value.
6. Make a decision of whether to Reject or Fail to Reject the
null hypothesis.
7. Restate your decision in nontechnical terms. That means,
state your conclusion in a way that
anyone can understand; a final conclusion that just says “reject
the null hypothesis” by itself
without explanation is not helpful to those who hired you.
Explain in ordinary terms what it
means.
Part 4: Conclusion and Recommendations (approximately 3
paragraphs)
Summarize and explain your results. Provide recommendations.
1. What can you infer from the statistics?
2. What information might lead you to a different conclusion?
3. What variables are missing?
4. What additional information would be valuable to help draw
a more certain conclusion?
5. What qualitative or quantitative data would you want to
collect if you were hired to do a follow
up study?

50.
Formatting Requirements
Your paper should be a Word document, with embedded charts,
graphs, figures, and tables. It should
be APA or MLA Format, with name and page number on each
page, and should include each of the
following:
1. Title page: You should have a cover page. The cover page
should have the specific title of your
study (Note: “MATU 203 Paper” does not clearly define the
topic you are presenting), your
name, Brandman University, MATU 203, term, and year. You
might find it helpful to include an
image of something representative of the study to provide a
visual context for your report.
2. Write Up/Body: The body should be 5 - 8 pages with graphs,
images, screen shots of data
output, and text included. Please use a “page break” to separate
the cover from the body
and the references from the body and the appendices from the
reference page.
3. References: Please include all articles, books, websites,
publications, or other information

51.
that helped you reach your conclusion. The references come
after the main body and before
the appendix. At least two references are required, not including
the textbook.
4. Appendices: You must have an appendix. The appendix goes
at the end of your paper and
might be an additional 1-2 pages. In the appendix, include your
given data as well as
supplemental charts and graphs outside of the ones included in
your paper. Label the
appendices, Appendix 1, Appendix 2, and so on.
Academic Integrity
The University expects that students will conduct themselves in
an honest and ethical manner and respect
the intellectual work of others. Your paper will be submit
through TurnItIn, which is a plagiarism detection
service. Your paper will receive a Similarity Report that
represents the percentage of your paper that is
similar to or copied from other sources. Any type of
plagiarism, including using work without referencing,
copying another paper, not citing references in the body of the
paper, using a paper from another course,

52.
etc., will be met with penalties determined by the instructor,
including the possibility of failing the course,
and having an Academic Integrity Violation Sanction Report
submitted to University administration. Note:
You may not use a paper you wrote from a prior course, even if
it is the same class you are taking now,
without prior permission from your individual instructor. If you
have further questions about academic
integrity, please contact your instructor and/or see the catalog.
Project Topics (select one of the topics and data sets below)
Study #1: Business
Mickey and Minnie Home Sales,
an Orange County real estate
company, wants to know if there
is a relationship between the price
a home sells for and the number
of weeks the home was on the
market prior to the sale.
Mickey and Minnie conjecture
that the higher the price of the
home, the longer the house will be
on the market. They select a
simple random sample of 31

53.
recently sold homes in Anaheim
for analysis and they want to
know if the number of weeks to
sale influences asking price. You
are asked to organize and analyze
this data, and present your results
to the company with an
appropriate hypothesis test.
Please present a report to the
Mickey and Minnie executives that
includes your data, results, and
related evidence from national
studies.
Asking Price (thousands), X Weeks to Sale, Y
150 6
250 17
200 8
285 10
320 12
80 5
120 8
300 12
180 6

54.
600 22
300 9
210 8
300 16
460 14
670 15
400 10
300 18
200 9
240 14
65 7
900 13
330 12
205 5
405 15
630 16
255 7
310 14

55.
440 16
305 13
700 20
280 6
Click here to Download the Data Set for Study #1
https://drive.google.com/a/mail.brandman.edu/file/d/1dYWKW3
giR4g8J9ZtMeH90ZKdMkWhdLMW/view?usp=sharing
Study #2: Nursing and Health Sciences
Premiere Hospital of Newport
Beach (PHNB) wants to
determine whether or not to
serve caffeinated coffee for
their patients in the waiting
rooms. At this point, they are
not concerned about the
visitors, only people who will be
treated at the hospital. As a
state-of-the-art medical facility,
they know that many similar
facilities do serve coffee and
they want to determine if there
is sufficient evidence to show
that caffeinated coffee
increases heart rate.
The hospital tested 31 hospital
patients who each recently had

56.
two cups of coffee while
awaiting a doctor consultation.
The patients’ heart rates were
recorded before they drank
coffee, and again after they
drank coffee. You are asked to
organize and analyze this data,
and present your results with
an appropriate hypothesis test
of whether caffeine significantly
increases heart rate.
Please present a report to the
Premiere Hospital
administrators that includes
your data, results, and related
evidence from national studies.
Heart Rate Before Coffee Heart Rate After Coffee
80 95
70 100
80 84
65 65
77 84
60 74
90 100
75 85

57.
88 98
70 95
78 80
70 80
62 78
50 60
72 88
75 79
60 72
72 90
60 65
68 78
65 75
62 75
75 90
84 88
87 95
73 87

58.
78 88
68 75
72 84
81 92
75 86
Click here to Download the Data Set for Study #2
https://drive.google.com/file/d/1s07MuF4SwwTcFvdDtvwLFVS
MDaodaFZq/view
https://drive.google.com/file/d/1s07MuF4SwwTcFvdDtvwLFVS
MDaodaFZq/view
Study #3: Psychology
Some people believe that reading text printed on
colored paper is easier than reading text on white
paper. For this reason, disability services locations
often provide colored filters that are clear to put over
top of books and imprinted pages.
Irvine University, a public research institution with
30,000 undergraduate students, is considering the
possibility of providing colored filters for those people
in disability services who would be helped by this tool.
Irvine University randomly tested 31 students in their

59.
learning disability program during the first week of
classes in Fall 2018. The students, of varying ages,
abilities, majors, and socioeconomic status were timed
as they read a passage printed in black ink printed on
white paper and then timed reading a similar passage
printed with black ink on light blue-colored paper.
Students were tested on one day with a passage on
white paper and then asked to willfully return the next
day to read a similar, but different passage of the same
length and difficulty level, on light blue-colored paper.
Is there sufficient evidence to show that reading text
on light blue-color paper is more effective? You are
asked to organize and analyze this data, and present
your results to the university with a hypothesis test on
whether or not there is significant improvement in
reading speed.
Please present a report to Irvine University’s Disability
Services directors that includes your data, results, and
related evidence from national studies.
Light Blue Paper
(seconds taken to
read passage)
White Paper
(seconds taken
to read passage)
70 65
113 100

60.
50 40
138 120
77 74
120 100
100 90
79 68
67 60
73 71
67 74
70 68
110 90
95 85
49 44
75 69
60 58
82 75
88 78
80 74

61.
100 85
102 100
96 90
64 64
73 73
93 94
85 75
69 65
91 92
112 100
124 105
Click here to Download the Data Set for Study #3
https://drive.google.com/file/d/1tu6VGDNEREGV5pBkEQxivi3
ZPZVgBoEE/view
Study #4: Sociology
California Veteran Support, an agency delivering resources
to support military veterans in California, wants to address

62.
the problem of veterans being homeless. To start, they
want to determine whether or not there is a correlation
between homelessness and other variables, such as
education, crime, and mental illness, so that they can
determine the most effective resources to offer. You are
hired to specifically investigate whether or not there is a
relationship between years of education, and length of time
spent homeless.
You receive a survey of responses from 31 homeless
veterans from various cities in California. Each veteran
responded to indicate how many months they have lived on
the streets, as well as the grade they finished in school (one
year of college would equal 13 years of school, 4 years of
college would equal 16 years of school, and so on. Some
veterans received a GED and had less than 12 years of
formal education).
Is there sufficient evidence to show that the years of
education a veteran has received may affect the length
of time that he or she is homeless? You are asked to
organize and analyze this data, and present your results
with a hypothesis test on whether or not there is a
correlation between years of education and months
spent homeless.
Please present a report to the California Veteran Support
directors that includes your data, results, and related
evidence from national studies.
Education in
years of school

63.
Homelessness
in months on
the street
16 5
13 10
12 4
12 12
18 7
12 10
16 20
16 18
12 20
13 17
14 4
9 8
10 9
15 15
12 14
13 9

64.
10 18
12 35
16 28
15 14
12 18
14 4
14 10
15 10
12 15
13 24
16 5
16 30
18 6
12 14
13 18
Click here to Download the Data Set for Study #4

65.
https://drive.google.com/file/d/1H4OhS6cQ3mmp6gwtZW2XMk
coiDku-O4Z/view
https://drive.google.com/file/d/1H4OhS6cQ3mmp6gwtZW2XMk
coiDku-O4Z/view
Study #5: Criminal Justice
Many public bodies seek to understand the issues surrounding
criminal behavior so that they can find ways to reduce crime.
You
are asked to determine if there is evidence of a relationship
between poverty and crime.
Since arrests do not equal convictions and number of
convictions
is not a good variable with the Three Strike Law in California,
you
decide to ask 31 random people in and around the Los Angeles
courthouse over the month of July to voluntarily give you their
family income and self-reported incidents of criminal activity
for
your study. Half of the respondents were awaiting trials of
various
types, and half were bystanders. You are asked to organize and
analyze this data, and present your results with a hypothesis test
on whether or not there is a correlation between family income
and number of incidents of criminal activity.
Prepare this analysis for your local law enforcement agency.
Please include your data, results, and related evidence from
national studies.

66.
Family
Income
(thousands)
Number of
self-reported
instances of
criminal
activity
160 1
5 8
12 0
100 1
18 7
200 0
16 2
25 10
40 5
32 13
14 20
90 1

67.
30 9
40 6
15 14
28 10
30 8
120 0
30 10
40 4
35 4
47 2
51 3
75 0
130 1
55 3
25 9
15 3
35 0
65 1

68.
52 3
Click here to Download the Data Set for Study #5
https://drive.google.com/file/d/1qKdFKcporfNh9xqvZJrkN8Hw
vELuNwmh/view