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LOCALIZINGINTEL’S
EMPLOYERBRAND
FORCHINA D E C E M B E R
2 0 1 4
INTEL
CHINA
STORY
Technology & Thought Leadership
45 years changing the world
(Intel Corp)
= We’re determined to win = You can make an impact = We’re a great place to work
Rewarding Career
Team, Benefits,
Better World
• Depth & Breadth of Tech
Expertise: Building Intel
Architecture Software Eco-System
(eg: Edison, IVI, Low Cost, ICT Lab
etc.)
• Made/ Conceptualized in China
• Strong Innovation Focus
• Learn and grow across
organizations (eg: Mentoring,
networking with leaders & peers)
• Working with global teams;
international work environment
• Diversity of thought, and gender
• Challenging work on products &
solutions that enrich lives
• People: Relentless inventors,
passionate problem solvers (Eg:
Show caring for people, work
with smartest people on planet
earth)
• Work-Life flexibility – we want
employees to have rich lives (Eg:
Hobby club/ Photo club)
• Competitive Pay & benefits incl.
health & wellness (eg: healthcare/
family/parenting)
• Link China Story with all Employer
Branding – Photography & Wordings
• We are leveraging employees to be
“Face of Intel China” in photography
CUTTING
Edge
TE
C
H N O L O
G
Y
WorkCHALLENGING
O N P R O D U C T S & S O L U T I O N S
T H A T E N R I C H L I V E S ,
inChinaMADE
F O R T H E W O R L D
BrilliantP E O P L E
CUTTING
Edge
TE
C
H N O L O
G
Y
WorkCHALLENGING
O N P R O D U C T S & S O L U T I O N S
T H A T E N R I C H L I V E S ,
COLLABORATIVE
Work
EN
V I R O N M E
N
T
Brilliant
people
COLLABORATIVE
Work
EN
V I R O N M E
N
T
CUTTING
Edge
TE
C
H N O L O
G
Y
&
MENTORSHIP
- G R E A T S E T O F L E A D E R S
T O T A K E Y O U F O R W A R D
WorkCHALLENGING
O N P R O D U C T S & S O L U T I O N S
T H A T E N R I C H L I V E S ,
COLLABORATIVE
Work
EN
V I R O N M E
N
T
MENTORSHIP
- G R E A T S E T O F L E A D E R S
T O T A K E Y O U F O R W A R D
&
atBENEFITS
- P E R K S / E A S E
O F W O R K
I N T E L
work
life
EF
F
E C T I V E N E
S
S
Co-workers
&
GREAT
WORK
A T W O R K
O U T S I D E O F
Life
CUTTING
Edge
TE
C
H N O L O
G
Y
WorkCHALLENGING
O N P R O D U C T S & S O L U T I O N S
T H A T E N R I C H L I V E S ,
inChinaMADE
F O R T H E W O R L D
STRONG
BrandR E S P E C T E D&
IntelL E T S Y O U F O L L O W
Y O U R P A S S I O N
work
life
EF
F
E C T I V E N E
S
S
O U R
L I V E
L I V E S
EMPLOYEES
Interesting
COLLABORATIVE
Work
EN
V I R O N M E
N
T
Brilliant
people
C O - W O R K E R S
GREAT
CompetitiveS P I R I T
PASSIONATE
ProblemS
O L V E R
S
D i v e r s i t y
Gender
COLLABORATIVE
Work
EN
V I R O N M E
N
T
MENTORSHIP
- G R E A T S E T O F L E A D E R S
T O T A K E Y O U F O R W A R D
&
&
COLLABORATIVE
Work
EN
V I R O N M E
N
T
GLOBAL
Work
EN
V I R O N M E
N
T

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Localizing Intel's Employer Brand for China - Photoshoot

  • 2. INTEL CHINA STORY Technology & Thought Leadership 45 years changing the world (Intel Corp) = We’re determined to win = You can make an impact = We’re a great place to work Rewarding Career Team, Benefits, Better World • Depth & Breadth of Tech Expertise: Building Intel Architecture Software Eco-System (eg: Edison, IVI, Low Cost, ICT Lab etc.) • Made/ Conceptualized in China • Strong Innovation Focus • Learn and grow across organizations (eg: Mentoring, networking with leaders & peers) • Working with global teams; international work environment • Diversity of thought, and gender • Challenging work on products & solutions that enrich lives • People: Relentless inventors, passionate problem solvers (Eg: Show caring for people, work with smartest people on planet earth) • Work-Life flexibility – we want employees to have rich lives (Eg: Hobby club/ Photo club) • Competitive Pay & benefits incl. health & wellness (eg: healthcare/ family/parenting) • Link China Story with all Employer Branding – Photography & Wordings • We are leveraging employees to be “Face of Intel China” in photography
  • 3. CUTTING Edge TE C H N O L O G Y WorkCHALLENGING O N P R O D U C T S & S O L U T I O N S T H A T E N R I C H L I V E S , inChinaMADE F O R T H E W O R L D BrilliantP E O P L E
  • 4. CUTTING Edge TE C H N O L O G Y WorkCHALLENGING O N P R O D U C T S & S O L U T I O N S T H A T E N R I C H L I V E S , COLLABORATIVE Work EN V I R O N M E N T Brilliant people
  • 5. COLLABORATIVE Work EN V I R O N M E N T CUTTING Edge TE C H N O L O G Y & MENTORSHIP - G R E A T S E T O F L E A D E R S T O T A K E Y O U F O R W A R D WorkCHALLENGING O N P R O D U C T S & S O L U T I O N S T H A T E N R I C H L I V E S ,
  • 6. COLLABORATIVE Work EN V I R O N M E N T MENTORSHIP - G R E A T S E T O F L E A D E R S T O T A K E Y O U F O R W A R D &
  • 7. atBENEFITS - P E R K S / E A S E O F W O R K I N T E L work life EF F E C T I V E N E S S Co-workers & GREAT WORK A T W O R K O U T S I D E O F Life
  • 8. CUTTING Edge TE C H N O L O G Y WorkCHALLENGING O N P R O D U C T S & S O L U T I O N S T H A T E N R I C H L I V E S , inChinaMADE F O R T H E W O R L D STRONG BrandR E S P E C T E D&
  • 9. IntelL E T S Y O U F O L L O W Y O U R P A S S I O N work life EF F E C T I V E N E S S O U R L I V E L I V E S EMPLOYEES Interesting
  • 10. COLLABORATIVE Work EN V I R O N M E N T Brilliant people C O - W O R K E R S GREAT CompetitiveS P I R I T PASSIONATE ProblemS O L V E R S
  • 11. D i v e r s i t y Gender COLLABORATIVE Work EN V I R O N M E N T MENTORSHIP - G R E A T S E T O F L E A D E R S T O T A K E Y O U F O R W A R D &
  • 12. & COLLABORATIVE Work EN V I R O N M E N T GLOBAL Work EN V I R O N M E N T