The MAP16 Startup Accelerator Application Workshop highlights the application process, eligibility requirements, selection criteria, and tips for applying.

1. M A P 1 6 S T A R T U P A C C E L E R A T O R
A P P L I C A T I O N W O R K S H O P
M A K E I T G O O D
M E L B O U R N E A C C E L E R A T O R P R O G R A M
J E R E M Y K R A Y B I L L

2. M A P
S T A R T U P
A C C E L E R A T O
R• Applications Open:
Now!
• Application Deadline:
17 April
Visit our website:
themap.co/map-startup-accelerator

3. M A P S T A R T U P A C C E L E R A T O R
E L I G I B I L I T Y
Are one of the founders a student, staff or alumni from our participating faculties?
• Melbourne School of Engineering;
• Faculty of Business and Economics / Melbourne Business School;
• Faculty of Arts;
• Faculty of Medicine, Dentistry and Health Sciences;
• Faculty of Architecture, Building and Planning;
• Melbourne Law School;
• Faculty of Science; or
• Faculty of Victorian College of the Arts and Melbourne Conservatorium of Music.

4. M A P S T A R T U P A C C E L E R A T O R
S E L E C T I O N S T A G E S
17 March - 17 April 28 April 4-6 May and 12 May 25 May18 May
(Do not submit application
at the
last minute!)

5. The Basics
Do you have
an idea?
Do you have a
team?
Do you want
to do MAP?

6. The Application Process
Online Video Pitch Night Selection Interviews
MAP Team – just
questions.
Selection Panel - It’s also
a pitch, but with
questions.
Still a pitch,
with an audience.
It’s a pitch.

7. What is
a good
pitch

8. My Preferred Pitch Format
Who you are What the problem/opp is How and Why you can
win
• INTRODUCE
YOURSELF!!
• One sentence elevator
pitch
• Who your team is
• Traction if you have it
They’re more like guidelines
• What is the problem you
solve?
• What is the market
opportunity?
• HOW BIG IS THIS MARKET?
• What’s your solution?
• What else is out there?
• Why are you better?
• What’s your traction?
• HOW WILL YOU MAKE
MONEY?
• How will MAP help you?
• Say thanks
• DON’T GO OVER TIME!

9. Have you
watched 100
pitches?
*You should watch at least 100 pitches.
Things you should watch:
Youtube (seriously)
Pitchenvy.com
Bestpitchdecks.com
Guy Kawasaki
Mary Meeker
MIT PITCH CONTEST
VIDEOS
Early Steve Jobs
Paul Graham
Dave Mcclure
Heidi Ganahl
Stanford Tech Ventures
Steve Blank
Reid Hoffman
Aaron Levie
Identity 2.0 keynote
Positioning for prosperity?
Catching the next wave
(Deloitte)

10. Style Stuff
• Preferably very
enthusiastic
BE enthusiastic Where is your team? Don’t confuse me
BE knowledgeable Ditch the script You’re the only one here
• Preferably in the room
• Preferably silent after
intros
• Probably worse
speakers than you
• Don’t give me options
• Don’t attack me with
data
• Especially about your
market
• Avoid
anecdotes/weasel
words
• Don’t read from cards
• Avoid video for Pitch
Night
• Cut content to keep it
quick
• Don’t talk about other
teams

11. Content Stuff
• Especially at the
interview
• CAC is usually
important
Know your market Give me facts For the web guys
Deck-to-speech ratio Show me competition Show me money
• Domain names are
im.por.rta.nt
• Can distract the
audience
• Competition is good • Know how you will
make it
• Know what you’ll do
with it
• Join the few most
important ones

12. Awesome Teams Do This
Have worked in it
especially
Know the problem Know the solution Have a solid team
Need the experience Show real traction Are having a good time
Domain experience,
having worked
together, good size
You can be too successful
or at the wrong stage
If you don’t have real
traction, start making
some
Be enthusiastic
Or at least convince us
that theirs is viable

13. Things You Will Need to Overcome:
Not being
convincing
Having no
traction
Not having clear
direction
Being terrible at
pitching
Pursuing a bad
market

14. QUESTIONS?
Follow-ups, coaching sessions:
Jeremy@dashcord.com
Other resources:
Open-office-hours: map.youcanbook.me
Co-founder open mic event: http://goo.gl/forms/UVAbd28U3r