1. Digital Media Strategy
Presented by Xue Kang

2. What is NET-A-PORTER.COM?
• World’s premier online luxury fashion retailer
• Founded by Natalie Massenet in June 2000
• Provides website stage, presented in the style of a fashion magazine
• Global reach and popular designers

3. TARGET AUDIENCE
• Style-savvy fashion buyer
• Female from age 18 to 55
• College students
• Businesswomen
• Fashion writer
• Luxury buyers
• People who are interested
in latest fashion trends
• Designer prefer buyers
Customers of net-a-porter. com are from all around the world

4. GOALS and CHALLENGES
• Effectively increase online sales and
page views of net-a-porter. com
• Increase people’s brand awareness
• Set net-a-porter as a professional
luxury online shopping brand
• Large amount of
similar online luxury
retailers
• People pay more
attention on the new,
we have to keep
changing

5. BIG IDEA
• Focus on building a cutting-edge luxury
fashion online shopping brand
• Develop fashion activities around net-a-
porter
• Unprecedented websites

6. TOOLS AND TACTICS
- how to make the “big idea” come true
• Social Media Websites
• Mobile Services
• Creative Emails
• Digital Marketing
• Inbound Marketing
• Google AdWords

7. ONLINE MAGAZINES AND BLOGS – Inbound Marketing

8. Facebook, Twitter and Pinterest

9. KEP PERFORMANCE INDICATORS
- how to measure the success?
• Record the number of people visited
• Website traffic flow
• Customer feedback – positive feedback directly shows
the success of the company
• The number of followers on online social networking

10. BUDGET