The document analyzes and evaluates three condominium projects developed by Sansiri: Ceil Ekamai, The Crest 36 Keyne, and Via Botani. It provides details on the location, facilities, unit mix, pricing, target customers, and marketing strategies for each project. It also discusses trends in the Bangkok condominium market and makes recommendations to help Sansiri target new customer segments like young Thai professionals and Chinese buyers. In conclusion, the analysis evaluates the development potential and sales outlook for Sansiri based on the current real estate climate in Thailand.

1. Projects Valuation
Sansiri
By Sarah Ai

2. Contents
• 1)Backgroud
introduction
• 2)Projects
valuation
• 3)Conculsion and
Recommendation

3. Bangkok Condominium Market
Analysis

4. Future Supply

5. Grade of Condominum

6. Condomium Occupancy Level

7. Sale Performance of Sansiri

8. Project One: Ceil

9. • Ceil Ekamai, located in the prized residential
neighborhood at Ekamai, CEIL by Sansiri adds extra
dimensions to your life, making it more convenient
more comfortable, and of course, all the more
complete. Here, you live in proximity to various
lifestyle venues that make cosmopolitan living so
enjoyable-whether it be department stores, shopping
complexes, international restaurants, prominent
schools and leading hospitals. Access to and from is
made even more convenient with nearby BTS stations
and Expressways.

10. Location
•On Soi Ekamai 12, Sukhumvit 63 Road, Bangkok
• Project size: 3-2-98 Rais
• Project Description: Medium-rise condominium
• No. Of Building/storey: 7-storey parking and office
building(for commercial and dental clinic with
facility area)
•
14-storey /17-storey residential
buildings
• Car Parking: 179+24lots(54.27% of residential units)
• Total no.of units: 376 units
• Grade of apartment: B

11. Surrounding
• •Sky Train BTS: Ekamai Station
• •Big C, Ekamai Shopping Mall,Pizahut, The horizon
mall, 7-11 stores,MK resturant etc)
• •International School: Singapore International School
of Bangkok ,Ekamai International School
• •Kindergarten: Annabel's Early Years , Baan Thai
Watana Kindergarten, Kirakira Kids International
Kindergarten
• •Nature and Landscape: Somdet Saran Rat Manirom
Park, Suan Sukaparp Huai Khwang

12. Marketing and
sale recommendation
• Target customers:(1) Upper-middle class and middle
class groups of Thais whose monthly salary is BHT15K
to 35K
•
(2)Budget buyers(white collars, young
professionals and young married couples etc)
• Selling points:(1)Home loan from UOB and SCB for local
Low-income buyers
•
(2)Sansiri Privilege(Free dudu car to BTS
station,homecare etc)
(3)Asset Investment
(4)Assessbility and Convinence
(5)Decoration and design service offered
(6)Duplex Apartments for Seniors(above
40 years old) or high-income earner(>BHT35K/month)

13. Outside

14. Inside

15. Price list
Area
Normal price
promotiion price
35 Sqm
BHT98,617/sqm(Floor 2) BHT78,571/sqm
BHT111,621/sqm(Floor 6)
Decrease 2%
45 Sqm
BHT102,373/sqm
Not offered
Not offered
changes

16. Project Two: (The crest 36)Keyne

17. • The crest Sukumvit 36 (Keyne)
is high-rise premium condominium,the latest
condominium on a prime Sukhumvit Road location,
which is just moments away from BTS Thonglor
Station and includes a spacious Grand lobby, Car
Parking Podium and an entire floor dedicated to
recreation facilities that encompasses a cantilevered
swimming pool and extensive sky garden. The overall
architecture and landscape design concept theme for
this unique project has been derived from the lines,
shapes, and forms of “man-made agricultural
elements”

18. Introduction
• Project size: 1-2-76 Rais
• Project Description: High-rise condominium
• No. Of Building/storey: 28 storey residential
building
• Car Parking: Provided
• Total no.of units: 216 units
• Grade of apartment: Grade A
Location
• On Sukhumvit 49 Road, Bangkok

19. Inside

20. Swimming pool (7th floor)

22. Marketing and Sale strategy
• Target customers:(1) Asian customers
(2) Foreign experts
(3) Thais
• Price: >120,000baht per Sqm
• Selling position: (1) luxurious amenities and suprior
location
(2)Extraordinary interior design(high
ceiling, elevator etc)
(3)Assets Investment(resale projects)
(4)Modern lifestyle and leisure time
(5)Accessibility and convenience
Promotion:8-16 June 2013 Receive a free Samsung
Galaxy S4

23. • Competitor: SC asset The crest 34(under
construction)
• Price Adavantage
Area
Keyne
The crest
34(Two year
percent of
change
later)
35 Sqm
BHT
168,571/sqm
BHT
183,686/sqm
Increase 8%
45 Sqm
BHT
175,555/Sqm
BHT
187,085/sqm
Increase 5%

24. Project Three: Via Botani

25. • Project size: 2-0-16 Rais
• Project Description: Low-rise condominium
• No. Of Building/storey: 8 storey residential
buildings
• Car Parking: underground parking
• Total no.of units: 137 units
• Grade of apartment: Grade A
• On Sukhumvit Soi 47, 49/1, Sukhumvit Rd.
bangkok

26. Surrounding
•  BTS: Thong Lo (1,000 m)
•  Rain Hill Plaza, Wine Connection, Siam Paragon, Villa
Market, Starbucks, Smitivej Hospital, J-Avenue
•
•
•
•
•
•
•
Facilities
Swimming pool
Exercise room with equipments
Wireless internet available at facility area and lobby
24-Hr. Security Guard, CCTV,keycard Access control)
Extra Service
SANSIRI FAMILY PRIVILEGE

27. Outside

28. Inside

29. Unique Design

30. Marketing and Sale Strategies
• Target customers:(1) Asian customers(Senior
professional, family-based group,and Middle-aged
couple)
(2) Thais(high-income earners)
• Price: >120,000 baht per Sqm
• Selling position: (1) Unique design and high-quality
materials
(2)Live in a work of arts(aesthetic
lifestyle)
(3)Semi-funiture and exclusive design
(4)Low maintenence fee
(5)Cozy and Private atomosphere
Promotion:With prices starting at 4.88MB

31. Potentials
• (1) Thailand low ubanization rate (only
31% ubran population)
• (2) upcountry projects expansion
• (3)Oversea purchasers
• (4) Thailand as second-home investment
• (5) Emergence of the Mass Transit
Condominum market

32. Recommendation
• (1) target young Thais who are eager to move out from
their parents' houses
• (2) Chinese version of Sansiri website
• (3) Cooperation with local travel agency, offering chinese
tourists free touring of sansiri projects
• (4) Digital marketing(E-books, Apps and websites)
among chinese buyers
• (5) Asian Professinonals (single, decent salary, and
high-educated)
• (6) Foreign entreprenurs in Thailand (meet-up social
group )
• (7)Provide Condo buyers guide( brouchures)

33. The end