2. Introduction
Film website is another way to engage the audience with the
film and attract wider audience internationally. The website
also act as a platform where the audience can get more
information about the film.
Certain layout and design appealing compared to others to
encourage audience activity and interactivity to captivate
audience in and persuade them to return or pass on the
information to other people is significant to the site. Rom-com
genre would have a bright website while other genre such as
action, sci-fi or horror film genre are more to aggressive and
use darker colour as the theme of the website. The layout is
important to bring out the genre of the film and not to confuse
the audience. The poster or clip from the film may also be the
background of the website.
3. Other than that, the trailer is usually would be the
main page when the audience land into the website.
The trailer sometimes pop out first when the audience
click on the website. This is used in order to let the
audience have a peek on the storyline first in case
they have never seen the trailer before. Then there
will be navigation options where audience can be
clear and easy to find the information they wanted to
now such as synopsis, cast profile, photos, behind the
scenes, downloads, tickets for the showtimes and
more. The navigation would be placed anywhere
depends on the creativity. It can be placed across the
website at the top or at the left site of the website
vertically, these two are the most common one.
4. The Synopsis: this is important to inform the
audience about the storyline before they dig into
other information about the film.
Cast Profile: the audience may be curious about
the actors who is in the film. The popular cast
may attract even wider audience and help to
promote the film successfully.
Photos – by posting photos of actors and crews
during the filming may be significant to the
audience. Audience is easily moved by looking at
the behind the scene of all the actors and crews
who are working hard on producing the film. Also
audience may be curious on how the filming is
going and to see the ‘real’ relationship between
actors, director and crews. Even this small thing
may influence the audience to watch the film or
not. The audience also would like to see the
official photo of the famous scene where they can
embrace the moment or imitate the photo in
their own version.
5. Behind the scenes: Bloopers serve the same function as the
photos. By giving a peek at bloopers audience would like to
see what is happening during the filming.
Downloads – this page promote the soundtrack, digital HD
of the film, gif or official photos. This can either be free or
need to be paid. To promote the film and to generate more
revenue for the film, most of the downloads are not free.
This page helps the audience to easily access and get the
what they want.
Ticketing – shows the information of the screening on
cinemas and you may also book the ticket online. This is
convenience for the audience and conform to conventions
of the use of digital technology nowadays.
Merchandise – The producer may also to promote the film
in diverse ways where they can also sell official t-shirts,
bottles, mugs etc that is related to the film. This again help
to generate even more revenue and the fanatic fan are
usually into this kind of merchandise where they can
embrace the film they love.
6. Register – This is when to engage the film with the
audience even closer. For example, look at one of the ‘The
Hunger Game’ official film websites which is The Capitol
where the audience can join them and be one of them.
Even though the place is never exist, the producer try to
make it look more real where we can relate this to
hyperreality.
Other social media – The website also will have the link to
other social media that they have such as Twitter,
Instagram, YouTube, Facebook etc. where more information
of the film can be reached. Those social media are widely
use in this era, for now.
Rating/Reviews – this may be included and usually will be
found at the very bottom of the website as it could be
insignificant fir the audience to know.
