1. PERSONAL BRAND EXPLORATION
Xavier Ortiz
Project & Portfolio I: Week 1
MARCH 3, 2022

2. My name is Xavier Ortiz, I am twenty years old
and from Nampa, Idaho. I grew up in a family of
five with my parents and two younger sisters. A
lot of who I am today came from my family (both
household and outside family). But my dad had
the biggest impact on my life teaching me things
from respect, to how to mow a lawn, and even
playing baseball. Growing up sports has always
been a passion for me and I have learned a lot
of life lessons through sports and is industry I
love and can’t wait to be in.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Broadcast Writer
• Content Editor
• Show Host
BRAND ARCHETYPE -
Communication is something I have
prided myself with growing up. I
have also been very outgoing, fun,
and positive (“the entertainer”). And
I believe those are all things that
can help me be successful in this
industry.
Sportscaster for ESPN
Picture Relevant
to Your Industry
Goes Here

4. Adults in Media Industry
TARGET AUDIENCE
Brittany Kelly
Outreach Plan:
• Setting up a portfolio of my work done here at Full Sail
• Considering where she is in the industry, email would
be my best way of contact
• After I graduate/during an internship. Not necessarily
someone I need to get in touch with right away
Senior Recruiter at Disney
Media and Entertainment
Lynn Matthews
Outreach Plan:
• Setting up a portfolio of my work done here at Full Sail
• I would email her and send a video of my work in action
• After I graduate as this would be the person I would
need to contact for my far future
Vice President, Talent
Acquisition at ESPN
Nick Martuscelli
Outreach Plan:
• Preparing to have some of my work ready to show
• In person, I am going to New York in a few months and
look to get in touch with Barstool.
• While I am in school, Barstool is a great place for
anyone to start out at.
Director, Talent Acquisition
at Barstool Sports

5. GOALS
Short Term: 2024
• Having an internship at a local sports media company
‣ Continue building my resume on Indeed,
LinkedIn, etc for my future
Mid Term: 2028
• Be a writer, content editor, producer, at a bigger
company (ESPN, Fox Sports, CBS sports, etc)
‣ Posting more on the internet and my social
media accounts allowing me to be more “well
known” and recognized as sportscaster.
Long Term: 2035
• Have my own show/podcast on a big or small
network
‣ Continue growing in the sportscasting industry
through the so called, “show” and social media

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Writing
SOFT
HARD
Novice / Adept / Expert
Math Novice / Adept / Expert
Communication Novice / Adept / Expert
Leadership Novice / Adept / Expert
Camera Skills
SOFT
HARD
Novice / Adept / Expert
Software Skills (Adobe) Novice / Adept / Expert
Public Speaking Novice / Adept / Expert
Communication Novice / Adept / Expert

7. I promise to make the best sports content for
my future audience and my future media
company by being creative and always
coming into work with ideas.
PROMISE

8. CREDENTIALS
Work Experience:
• Team Lead at Regal Cinemas
• Co-host for sport podcast (for fun)
Education:
• Skyview High school
• Dan Patrick’s School of Sportscasting
Awards:
• Leadership award in high school
• GPA award in hight school
• Team Lead at Regal (leadership role)

9. COMPETITION
Zack Troutt
HEADSHOT
Noteworthy Experience:
• Quality assurance control
Industry Experience:
• No industry experience at the
moment.
Education:
• Education experience goes here
Skills and Proficiencies:
• Leadership
• Communication
• Teamwork
Overall Online Presence:
• He has 64 connections. Banner image is not
customized. Has a selfie rather than headshot. Profile is
semi-detailed and seems like a work in progresss. No
articles. No social media on profile and link is not
customized
• Grade: 60/100, Not “poor” but does need some work.
Xavier Ortiz
Industry Experience:
• Co-host of sport podcast (2020-2021)
Education:
• High school diploma
• Current: Full Sail University
Leadership Experience:
• Team Lead at Regal
Skills and Proficiencies:
• Leadership
• Communication
• Customer Service
Overall Online Presence:
• No connections yet. Banner image is not customized. I
do have a good portrait photo, don’t have a
headshot.Profile is semi-detailed but still a work in
progress. No articles published. No social media on
profile and link is not customized.
• 45/100, Not bad but needs work.

10. COMPETITION
Taylor Schaub
Industry Experience:
• Associate producer and TV host @
Daily Flash TV
• General assignment reporter @
KGET-TV
• Sports director @ KGET-TV
Education:
• Full Sail University- Bachelor’s, Sportscasting
Leadership Experience:
• Being a sports director @ KGET-TV
Skills and Proficiencies:
• TV productions
• Journalism
• Broadcast television
Overall Online Presence:
• Has 99 connections. Banner is customized to shot of
him reporting. Great portrait photo. Profile is detailed.
No articles published. No social media on profile,
LinkedIn is attached in profile
• Grade: 90/100, Superior
Xavier Ortiz
Industry Experience:
• Co-host of sport podcast (2020-2021)
Education:
• High school diploma
• Current: Full Sail University
Leadership Experience:
• Team Lead at Regal
Skills and Proficiencies:
• Leadership
• Communication
• Customer Service
Overall Online Presence:
• No connections yet. Banner image is not customized. I
do have a good portrait photo, don’t have a headshot.
Profile is semi-detailed but still a work in progress. No
articles published. No social media on profile and link is
not customized.
• 45/100, Not bad but needs work.

11. BRAND POSITION
For hiring managers, future employers and
coworkers. who want a good communicator, leader
and someone who loves to have fun, I provide one
of the most fun personalities to help make the work
environment more fun to be around while also
providing leadership to make sure things get done.
Because having a great working environment
allows people to love and appreciate their job.
XAVIER ORTIZ

12. NETWORKING &
MARKETING
Industry Events & Organizations
• The Sports broadcasting Camp
‣ July 18-22, 2022 | Montclair State University
• Transformation of Sports Consumption
‣ July 1-31, 2022 | Online
• National Sports Career and Networking Conference
‣ April 8-10, 2023 | Washington DC/Online
Digital Marketing
• Primary Content: Creating a podcast, making videos on
sports content.
• Primary Tools:
• Podcast: 2-3 times a week on Spotify, Apple Music, YouTube.
Videos: once a week on YouTube.
• Website: Posting the content I create on the site allowing
hiring managers, employers, and others to view what I have to
offer.

13. PROFESSIONAL DEVELOPMENT
Mentor
• I would want someone who has been in the business for about
5+ years and someone that is no more than 10 years older
than me. I say this because I would want someone I can relate
with easier and personally be able to click with better. I would
want to establish this after I graduate and during my first job.
Formal Education
• Full Sail University: Bachelors degree in Sportscasting
Technical Skills
• Computers and Electronics - 2025, something I will learn as I
move into different jobs, but overall do need a more detailed
understanding.
• Certain Software Skills (Adobe: Preimere Pro, Audition, etc) -
2024 (after I graduate), something I will need a broad
knowledge in
• Telecommunications - 2030, something I will learn over time
but do need to focus on it
Soft Skills
• Time management - 2025, something I hope to improve on
during school and a little after.
• English - 2024, there is always room to improve on a
language.
• Quick Thinking - 2028, something I need to work on moving
forward in this industry

14. Xavier Ortiz
You know some people find watching/listening to sports programs boring
and claim that these sportscasters have no personality? Well, I want to fix
that. And I will do so by bringing a fun personality (myself) to the radio
waves and making listening/watching sports programs fun and entertaining.

15. REFERENCES
Barstool Sports - Talent assistant. Recruiting Software for More Hiring in Less
Time. (n.d.). Retrieved March 6, 2022, from
https://jobs.lever.co/barstoolsports/914a7097-1bc1-47da-917a-
7b7bcf68a47d
Brittany Kelley - senior recruiter - linkedin.com. (n.d.). Retrieved March 6, 2022,
from https://www.linkedin.com/in/brittany-kelley-25637726
Content producer at Disney. at DISNEY. (n.d.). Retrieved March 6, 2022, from
https://jobs.disneycareers.com/job/bristol/content-
producer/391/24057816816
Lynn Matthews. ESPN Press Room U.S. (2021, April 27). Retrieved March 6,
2022, from https://espnpressroom.com/us/bios/lynn-matthews/
Nick Martuscelli - director, Talent Acquisition - LinkedIn. (n.d.). Retrieved
March 6, 2022, from https://www.linkedin.com/in/nmartuscelli
Taylor Schaub - Sports director - KGET-TV 17 | linkedin. (n.d.). Retrieved
March 6, 2022, from https://www.linkedin.com/in/taylor-schaub-
796994191
Zack Troutt - Quality Assurance Quality Control - linkedin.com. (n.d.).
Retrieved March 6, 2022, from https://www.linkedin.com/in/zack-troutt-
90806b18a