SlideShare ist ein Scribd-Unternehmen logo
1 von 15
Downloaden Sie, um offline zu lesen
A Brief History
of Co-Creation
Co-Creation is a powerful concept: engaging broad stakeholders in a design or
problem-solving process as co-designers. But where did it come from? Here’s a
brief history of the idea, which remains emergent and evolving still today.
1960-70sTrade unions in Scandinavia
extend the workplace democracy
movement into the right of
workers to co-design IT systems
that impact their job. They call this
cooperative design.
1970sAmericans get interested
in the “Scandinavian
Approach” but think
“cooperative” sounds too
collectivistic, so they call it
participatory design.
1971
John Heron coins the term
collaborative inquiry to
describe the importance of
researching “with” rather than
“on” people. Engaging end-
users in research and insight
gathering gains acceptance.
1980sParticipatory design
extends from system
design to other fields.
Urban planners are
early adopters, calling it
collaborative placemaking
or collaborative planning.
They study the impact
of the approach, citing
improvements in efficiency,
reduced blockages, and
magnitude of goals
achieved.
1988
Don Norman coins the term user-centered
design in his influential book Design of
Everyday Things. This marks a shift from
participatory design as an engineering
mindset focused on requirements and tasks
to a design mindset focused on holistic
systems and human needs.
1990sUser-centered design evolves
towards human-centered design
and design thinking more broadly.
Participatory design remains
a more specific, focused strain
within these movements. Since
1990, there has been a bi-annual
Participatory Design Conference.
Larry Susskind founds the
Consensus Building Institute,
launching a generation of
professional negotiators
steeped in the theory of
collaborative dispute
resolution that features
co-creative activities
such as joint fact-
finding.
1993
2000s
Studies performed on the outcomes
of co-creation found participants in
co-creative processes experienced
increases in individual competence,
support for the outcome, perceived
legitimacy of process, and
strengthened social networks.
2000University of Michigan Professors
CK Prahalad and Venkat
Ramaswamy coin the term co-
creation in their Harvard Business
Review article “Co-Opting
Customer Competence”. They go
on to refine the concept in a series
of books and articles, initially
focusing on co-creation between
customers and enterprises
(similar to other emergent
concepts like open innovation,
collaborative innovation and
customer-led innovation).
2006
Jeff Howe at Wired Magazine coins the
term “crowdsourcing”, continuing the
interest in breaking down barriers
between consumers and enterprises in
the interest of co-creation.
2010In Ramaswamy’s 2010 book The
Power of Co-Creation, he devotes
a major section to co-creation
among stakeholders within an
organization, expanding the term
beyond mere customer-enterprise
value creation.
2010
An international
standard on human-
centered design is ratified:
ISO 9241-210:2010. A major
principle of the standard is
“users are involved throughout
design and development.”
2015Co-creation is a mainstream
term that encompasses prior
concepts such as participatory
design. Some define it
strictly as co-design between
enterprises and consumers,
others, like XPLANE, apply
co-creation to the inside of
organizations, including the
collaborative design of strategy,
process and culture.
What’s next?
Just as design thinking has managed to
expand the application of design principles
from typical design challenges (like
product design and interactive design) to
problem-solving in general, co-creation
is a rapidly expanding concept that
will no longer refer to just enterprise-
consumer co-design but to the co-design
process of any group of stakeholders. As
all these terms converge, one distinction
remains relevant. Methods like design
thinking, human-centered design, and
agile help us label how we answer the
question HOW do we approach design?
Co-creation answers the question WHO
designs? Even though design thinking and
co-creation have a natural affinity, they
hold different functions in describing a
design approach. This explains how there
are design firms who fervently espouse
“design thinking” but do a lot of black-
box studio concepting and then reveal
their insights and concepts to clients and
users. Likewise, fields as diverse as treaty
negotiators, city planners, and social
workers use co-creative principles without
applying a design thinking methodology.
Maintaining co-creation as a powerful
and distinct idea holds us to the standard
of always asking ourselves who is the
designer? and challenging us to broaden
our expectations of who should be
empowered to design.
xplane.com

Weitere ähnliche Inhalte

Was ist angesagt?

Design Tools for Systems Thinking
Design Tools for Systems ThinkingDesign Tools for Systems Thinking
Design Tools for Systems ThinkingPeter Vermaercke
 
Introduction to Sustainability & Entrepreneurship (March 2014)
Introduction to Sustainability & Entrepreneurship (March 2014)Introduction to Sustainability & Entrepreneurship (March 2014)
Introduction to Sustainability & Entrepreneurship (March 2014)Edward Erasmus
 
Design thinking applied in Smart City context
Design thinking applied in Smart City contextDesign thinking applied in Smart City context
Design thinking applied in Smart City contextdelestre.org
 
The Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - PrototypeThe Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - PrototypeHelge Tennø
 
Design thinking - IDEO
Design thinking - IDEODesign thinking - IDEO
Design thinking - IDEOAhmed Alaraj
 
Innovation council kickoff
Innovation council kickoffInnovation council kickoff
Innovation council kickoffunitecfurey
 
Design Thinking Introduction
Design Thinking IntroductionDesign Thinking Introduction
Design Thinking IntroductionVarun Jhariya
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinkinglmittler
 
From design thinking to design doing
From design thinking to design doingFrom design thinking to design doing
From design thinking to design doing1508 A/S
 
Creating value through innovation
Creating value through innovationCreating value through innovation
Creating value through innovation. .
 
Integrating User Centered Design with Agile Development
Integrating User Centered Design with Agile DevelopmentIntegrating User Centered Design with Agile Development
Integrating User Centered Design with Agile DevelopmentJulia Borkenhagen
 
Doing Co-design: What, why, with whom and how
Doing Co-design: What, why, with whom and howDoing Co-design: What, why, with whom and how
Doing Co-design: What, why, with whom and howPenny Hagen
 
Design Thinking - Bootcamp
Design Thinking - BootcampDesign Thinking - Bootcamp
Design Thinking - BootcampJan Schmiedgen
 
Two Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business ModelsTwo Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business ModelsAntony Upward
 
This is Service Design in 25 useful tools
This is Service Design in 25 useful toolsThis is Service Design in 25 useful tools
This is Service Design in 25 useful toolsTijs Wilbrink
 
The Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionThe Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionPeter Merholz
 
Jobs To Be Done Workshop
Jobs To Be Done WorkshopJobs To Be Done Workshop
Jobs To Be Done WorkshopAndy Fallshaw
 
Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...
Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...
Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...Koen Peters
 

Was ist angesagt? (20)

Design Tools for Systems Thinking
Design Tools for Systems ThinkingDesign Tools for Systems Thinking
Design Tools for Systems Thinking
 
Introduction to Sustainability & Entrepreneurship (March 2014)
Introduction to Sustainability & Entrepreneurship (March 2014)Introduction to Sustainability & Entrepreneurship (March 2014)
Introduction to Sustainability & Entrepreneurship (March 2014)
 
Innovation
Innovation Innovation
Innovation
 
Design thinking applied in Smart City context
Design thinking applied in Smart City contextDesign thinking applied in Smart City context
Design thinking applied in Smart City context
 
The Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - PrototypeThe Customer Job To Be Done Canvas - Prototype
The Customer Job To Be Done Canvas - Prototype
 
Design thinking - IDEO
Design thinking - IDEODesign thinking - IDEO
Design thinking - IDEO
 
Innovation council kickoff
Innovation council kickoffInnovation council kickoff
Innovation council kickoff
 
Design Thinking Introduction
Design Thinking IntroductionDesign Thinking Introduction
Design Thinking Introduction
 
Design Thinking
Design ThinkingDesign Thinking
Design Thinking
 
From design thinking to design doing
From design thinking to design doingFrom design thinking to design doing
From design thinking to design doing
 
Creating value through innovation
Creating value through innovationCreating value through innovation
Creating value through innovation
 
Integrating User Centered Design with Agile Development
Integrating User Centered Design with Agile DevelopmentIntegrating User Centered Design with Agile Development
Integrating User Centered Design with Agile Development
 
Doing Co-design: What, why, with whom and how
Doing Co-design: What, why, with whom and howDoing Co-design: What, why, with whom and how
Doing Co-design: What, why, with whom and how
 
Design Thinking - Bootcamp
Design Thinking - BootcampDesign Thinking - Bootcamp
Design Thinking - Bootcamp
 
Two Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business ModelsTwo Stories About Strongly Sustainable Business Models
Two Stories About Strongly Sustainable Business Models
 
This is Service Design in 25 useful tools
This is Service Design in 25 useful toolsThis is Service Design in 25 useful tools
This is Service Design in 25 useful tools
 
What's Next: Neurodesign
What's Next: NeurodesignWhat's Next: Neurodesign
What's Next: Neurodesign
 
The Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and ExecutionThe Double Diamond Model of Product Definition and Execution
The Double Diamond Model of Product Definition and Execution
 
Jobs To Be Done Workshop
Jobs To Be Done WorkshopJobs To Be Done Workshop
Jobs To Be Done Workshop
 
Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...
Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...
Towards a Systemic Design Toolkit: A Practical Workshop - #RSD5 Workshop, Tor...
 

Andere mochten auch

XPLANE's Games for Change for ACMP 2016
XPLANE's Games for Change for ACMP 2016XPLANE's Games for Change for ACMP 2016
XPLANE's Games for Change for ACMP 2016XPLANE
 
Visual Thinking - Sketch Notes
Visual Thinking - Sketch NotesVisual Thinking - Sketch Notes
Visual Thinking - Sketch NotesXPLANE
 
Culture Design: Mapping Your Company Culture
Culture Design: Mapping Your Company CultureCulture Design: Mapping Your Company Culture
Culture Design: Mapping Your Company CultureXPLANE
 
Did You Know? 6.0: Change to Thrive
Did You Know? 6.0: Change to ThriveDid You Know? 6.0: Change to Thrive
Did You Know? 6.0: Change to ThriveXPLANE
 
What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?VoiceBoxer
 
The Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketThe Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketBrand Genetics
 
Five types of co-creation
Five types of co-creationFive types of co-creation
Five types of co-creationsannedekoning
 
Use of Participatory Design to Understand Aesthetic and Cultural Sensibilitie...
Use of Participatory Design to Understand Aesthetic and Cultural Sensibilitie...Use of Participatory Design to Understand Aesthetic and Cultural Sensibilitie...
Use of Participatory Design to Understand Aesthetic and Cultural Sensibilitie...IDC IIT Bombay
 
User Experience Design & Paper Prototyping
User Experience Design & Paper PrototypingUser Experience Design & Paper Prototyping
User Experience Design & Paper PrototypingIlona Posner
 
The innovator's guide to co creation nc
The innovator's guide to co creation ncThe innovator's guide to co creation nc
The innovator's guide to co creation ncNick Coates
 
July Edge Talk - The Maker Movement - a model for healthcare transformation? ...
July Edge Talk - The Maker Movement - a model for healthcare transformation? ...July Edge Talk - The Maker Movement - a model for healthcare transformation? ...
July Edge Talk - The Maker Movement - a model for healthcare transformation? ...Horizons NHS
 
10 Tips for Runnning a Successful Workshop
10 Tips for Runnning a Successful Workshop10 Tips for Runnning a Successful Workshop
10 Tips for Runnning a Successful WorkshopXPLANE
 
Маркетинг вовлечения
Маркетинг вовлеченияМаркетинг вовлечения
Маркетинг вовлеченияAndrei Kulinich
 
There is no correct, single formation to play in football.
There is no correct, single formation to play in football.There is no correct, single formation to play in football.
There is no correct, single formation to play in football.Marcskies
 
LEGO Co-creation
LEGO Co-creationLEGO Co-creation
LEGO Co-creationConor Kenny
 
U.S. Soccer Coaching Curriculum
U.S. Soccer Coaching CurriculumU.S. Soccer Coaching Curriculum
U.S. Soccer Coaching CurriculumJafet Wullur
 

Andere mochten auch (20)

XPLANE's Games for Change for ACMP 2016
XPLANE's Games for Change for ACMP 2016XPLANE's Games for Change for ACMP 2016
XPLANE's Games for Change for ACMP 2016
 
Visual Thinking - Sketch Notes
Visual Thinking - Sketch NotesVisual Thinking - Sketch Notes
Visual Thinking - Sketch Notes
 
Culture Design: Mapping Your Company Culture
Culture Design: Mapping Your Company CultureCulture Design: Mapping Your Company Culture
Culture Design: Mapping Your Company Culture
 
Did You Know? 6.0: Change to Thrive
Did You Know? 6.0: Change to ThriveDid You Know? 6.0: Change to Thrive
Did You Know? 6.0: Change to Thrive
 
What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?What is Co-Creation and Why is it a Competitive Advantage?
What is Co-Creation and Why is it a Competitive Advantage?
 
The Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in marketThe Power of Co-creation: working with consumers to win in market
The Power of Co-creation: working with consumers to win in market
 
Five types of co-creation
Five types of co-creationFive types of co-creation
Five types of co-creation
 
SXSWi 2012 sketch notes
SXSWi 2012 sketch notesSXSWi 2012 sketch notes
SXSWi 2012 sketch notes
 
Use of Participatory Design to Understand Aesthetic and Cultural Sensibilitie...
Use of Participatory Design to Understand Aesthetic and Cultural Sensibilitie...Use of Participatory Design to Understand Aesthetic and Cultural Sensibilitie...
Use of Participatory Design to Understand Aesthetic and Cultural Sensibilitie...
 
User Experience Design & Paper Prototyping
User Experience Design & Paper PrototypingUser Experience Design & Paper Prototyping
User Experience Design & Paper Prototyping
 
The innovator's guide to co creation nc
The innovator's guide to co creation ncThe innovator's guide to co creation nc
The innovator's guide to co creation nc
 
July Edge Talk - The Maker Movement - a model for healthcare transformation? ...
July Edge Talk - The Maker Movement - a model for healthcare transformation? ...July Edge Talk - The Maker Movement - a model for healthcare transformation? ...
July Edge Talk - The Maker Movement - a model for healthcare transformation? ...
 
10 Tips for Runnning a Successful Workshop
10 Tips for Runnning a Successful Workshop10 Tips for Runnning a Successful Workshop
10 Tips for Runnning a Successful Workshop
 
Innovation - Two Perspectives
Innovation - Two PerspectivesInnovation - Two Perspectives
Innovation - Two Perspectives
 
Маркетинг вовлечения
Маркетинг вовлеченияМаркетинг вовлечения
Маркетинг вовлечения
 
There is no correct, single formation to play in football.
There is no correct, single formation to play in football.There is no correct, single formation to play in football.
There is no correct, single formation to play in football.
 
LEGO Co-creation
LEGO Co-creationLEGO Co-creation
LEGO Co-creation
 
Spartans
Spartans Spartans
Spartans
 
Co-Design - more than post-its and goodwill
Co-Design - more than post-its and goodwillCo-Design - more than post-its and goodwill
Co-Design - more than post-its and goodwill
 
U.S. Soccer Coaching Curriculum
U.S. Soccer Coaching CurriculumU.S. Soccer Coaching Curriculum
U.S. Soccer Coaching Curriculum
 

Ähnlich wie A Brief History of Co-Creation

The Design Management series 2/7 WHY Design Managment NOW ?
The Design Management series 2/7 WHY Design Managment NOW ? The Design Management series 2/7 WHY Design Managment NOW ?
The Design Management series 2/7 WHY Design Managment NOW ? Brigitte Borja de Mozota
 
A few notes on creating together
A few notes on creating togetherA few notes on creating together
A few notes on creating togetherMarc Rettig
 
121203CREATION & CO: USER PARTICIPATION IN DESIGN
121203CREATION & CO: USER PARTICIPATION IN DESIGN121203CREATION & CO: USER PARTICIPATION IN DESIGN
121203CREATION & CO: USER PARTICIPATION IN DESIGNYuichi Hirose
 
How Design Theories Evolved from User-Centered Design to Design Thinking.pdf
How Design Theories Evolved from User-Centered Design to Design Thinking.pdfHow Design Theories Evolved from User-Centered Design to Design Thinking.pdf
How Design Theories Evolved from User-Centered Design to Design Thinking.pdfWorxwideConsulting1
 
Different methods of co design- how can different decisions in co-design affe...
Different methods of co design- how can different decisions in co-design affe...Different methods of co design- how can different decisions in co-design affe...
Different methods of co design- how can different decisions in co-design affe...Michael Solaymantash
 
Cidic mgc full_paper
Cidic mgc full_paperCidic mgc full_paper
Cidic mgc full_papermimiche
 
Design participation tactics
Design participation tacticsDesign participation tactics
Design participation tacticsaonizhang
 
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)Kath Straub
 
Leading social design what does it take
Leading social design  what does it take Leading social design  what does it take
Leading social design what does it take Stéphane VINCENT
 
DT Moore 2004 Toward A Value Proposition For Business Design Design_Managemen...
DT Moore 2004 Toward A Value Proposition For Business Design Design_Managemen...DT Moore 2004 Toward A Value Proposition For Business Design Design_Managemen...
DT Moore 2004 Toward A Value Proposition For Business Design Design_Managemen...Heico Wesselius
 
Defense in the field of New Media: Msc Massimo Menichinelli
Defense in the field of New Media: Msc Massimo MenichinelliDefense in the field of New Media: Msc Massimo Menichinelli
Defense in the field of New Media: Msc Massimo MenichinelliMassimo Menichinelli
 
Article # 7 The Design Management series Epilogue and a story from real life
Article # 7 The Design Management series Epilogue and a story from real life Article # 7 The Design Management series Epilogue and a story from real life
Article # 7 The Design Management series Epilogue and a story from real life Brigitte Borja de Mozota
 
The application of design thinking methodology on research practices a mind m...
The application of design thinking methodology on research practices a mind m...The application of design thinking methodology on research practices a mind m...
The application of design thinking methodology on research practices a mind m...Joana Cerejo
 
Journal are designers necessary in co-design
Journal   are designers necessary in co-designJournal   are designers necessary in co-design
Journal are designers necessary in co-designMichael Solaymantash
 
Involving Citizens in Policy Making with Participatory Design Research Method...
Involving Citizens in Policy Making with Participatory Design Research Method...Involving Citizens in Policy Making with Participatory Design Research Method...
Involving Citizens in Policy Making with Participatory Design Research Method...Sandra Cecet
 
Design Thinking in Project Management for Innovation
Design Thinking in Project Management for InnovationDesign Thinking in Project Management for Innovation
Design Thinking in Project Management for Innovationijtsrd
 
Design Thinking - A critical review
Design Thinking - A critical reviewDesign Thinking - A critical review
Design Thinking - A critical reviewStephen Whyte
 

Ähnlich wie A Brief History of Co-Creation (20)

The Design Management series 2/7 WHY Design Managment NOW ?
The Design Management series 2/7 WHY Design Managment NOW ? The Design Management series 2/7 WHY Design Managment NOW ?
The Design Management series 2/7 WHY Design Managment NOW ?
 
A few notes on creating together
A few notes on creating togetherA few notes on creating together
A few notes on creating together
 
121203CREATION & CO: USER PARTICIPATION IN DESIGN
121203CREATION & CO: USER PARTICIPATION IN DESIGN121203CREATION & CO: USER PARTICIPATION IN DESIGN
121203CREATION & CO: USER PARTICIPATION IN DESIGN
 
Final journal
Final journalFinal journal
Final journal
 
How Design Theories Evolved from User-Centered Design to Design Thinking.pdf
How Design Theories Evolved from User-Centered Design to Design Thinking.pdfHow Design Theories Evolved from User-Centered Design to Design Thinking.pdf
How Design Theories Evolved from User-Centered Design to Design Thinking.pdf
 
Different methods of co design- how can different decisions in co-design affe...
Different methods of co design- how can different decisions in co-design affe...Different methods of co design- how can different decisions in co-design affe...
Different methods of co design- how can different decisions in co-design affe...
 
Design Management Excellence
Design Management Excellence Design Management Excellence
Design Management Excellence
 
Cidic mgc full_paper
Cidic mgc full_paperCidic mgc full_paper
Cidic mgc full_paper
 
Design participation tactics
Design participation tacticsDesign participation tactics
Design participation tactics
 
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)
No Interface? No Problem: Applying HCD Agile to Data Projects (Righi)
 
Leading social design what does it take
Leading social design  what does it take Leading social design  what does it take
Leading social design what does it take
 
DT Moore 2004 Toward A Value Proposition For Business Design Design_Managemen...
DT Moore 2004 Toward A Value Proposition For Business Design Design_Managemen...DT Moore 2004 Toward A Value Proposition For Business Design Design_Managemen...
DT Moore 2004 Toward A Value Proposition For Business Design Design_Managemen...
 
Defense in the field of New Media: Msc Massimo Menichinelli
Defense in the field of New Media: Msc Massimo MenichinelliDefense in the field of New Media: Msc Massimo Menichinelli
Defense in the field of New Media: Msc Massimo Menichinelli
 
Article # 7 The Design Management series Epilogue and a story from real life
Article # 7 The Design Management series Epilogue and a story from real life Article # 7 The Design Management series Epilogue and a story from real life
Article # 7 The Design Management series Epilogue and a story from real life
 
The application of design thinking methodology on research practices a mind m...
The application of design thinking methodology on research practices a mind m...The application of design thinking methodology on research practices a mind m...
The application of design thinking methodology on research practices a mind m...
 
Journal are designers necessary in co-design
Journal   are designers necessary in co-designJournal   are designers necessary in co-design
Journal are designers necessary in co-design
 
Involving Citizens in Policy Making with Participatory Design Research Method...
Involving Citizens in Policy Making with Participatory Design Research Method...Involving Citizens in Policy Making with Participatory Design Research Method...
Involving Citizens in Policy Making with Participatory Design Research Method...
 
GroupCreativity
GroupCreativityGroupCreativity
GroupCreativity
 
Design Thinking in Project Management for Innovation
Design Thinking in Project Management for InnovationDesign Thinking in Project Management for Innovation
Design Thinking in Project Management for Innovation
 
Design Thinking - A critical review
Design Thinking - A critical reviewDesign Thinking - A critical review
Design Thinking - A critical review
 

Mehr von XPLANE

Visual Thinking School with ODN
Visual Thinking School with ODNVisual Thinking School with ODN
Visual Thinking School with ODNXPLANE
 
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANT
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANTHOW TO HELP CREATE THE COMPANY CULTURE YOU WANT
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANTXPLANE
 
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANT
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANTHOW TO HELP CREATE THE COMPANY CULTURE YOU WANT
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANTXPLANE
 
Triggering Change Using Three Words
Triggering Change Using Three WordsTriggering Change Using Three Words
Triggering Change Using Three WordsXPLANE
 
Tips for Live Sketching in Virtual Meetings
Tips for Live Sketching in Virtual MeetingsTips for Live Sketching in Virtual Meetings
Tips for Live Sketching in Virtual MeetingsXPLANE
 
Three Must Have Meetings
Three Must Have Meetings Three Must Have Meetings
Three Must Have Meetings XPLANE
 
25 Ideas for Visual Parenting
25 Ideas for Visual Parenting25 Ideas for Visual Parenting
25 Ideas for Visual ParentingXPLANE
 
Meetings Done Right
Meetings Done RightMeetings Done Right
Meetings Done RightXPLANE
 
Brainstorming on Brainstorming
Brainstorming on Brainstorming Brainstorming on Brainstorming
Brainstorming on Brainstorming XPLANE
 
The New Brainstorming: Six Principles to Redeem Group Ideation
The New Brainstorming: Six Principles to Redeem Group IdeationThe New Brainstorming: Six Principles to Redeem Group Ideation
The New Brainstorming: Six Principles to Redeem Group IdeationXPLANE
 
Did You Know? 6.0: Change to Thrive
Did You Know? 6.0: Change to ThriveDid You Know? 6.0: Change to Thrive
Did You Know? 6.0: Change to ThriveXPLANE
 

Mehr von XPLANE (11)

Visual Thinking School with ODN
Visual Thinking School with ODNVisual Thinking School with ODN
Visual Thinking School with ODN
 
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANT
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANTHOW TO HELP CREATE THE COMPANY CULTURE YOU WANT
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANT
 
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANT
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANTHOW TO HELP CREATE THE COMPANY CULTURE YOU WANT
HOW TO HELP CREATE THE COMPANY CULTURE YOU WANT
 
Triggering Change Using Three Words
Triggering Change Using Three WordsTriggering Change Using Three Words
Triggering Change Using Three Words
 
Tips for Live Sketching in Virtual Meetings
Tips for Live Sketching in Virtual MeetingsTips for Live Sketching in Virtual Meetings
Tips for Live Sketching in Virtual Meetings
 
Three Must Have Meetings
Three Must Have Meetings Three Must Have Meetings
Three Must Have Meetings
 
25 Ideas for Visual Parenting
25 Ideas for Visual Parenting25 Ideas for Visual Parenting
25 Ideas for Visual Parenting
 
Meetings Done Right
Meetings Done RightMeetings Done Right
Meetings Done Right
 
Brainstorming on Brainstorming
Brainstorming on Brainstorming Brainstorming on Brainstorming
Brainstorming on Brainstorming
 
The New Brainstorming: Six Principles to Redeem Group Ideation
The New Brainstorming: Six Principles to Redeem Group IdeationThe New Brainstorming: Six Principles to Redeem Group Ideation
The New Brainstorming: Six Principles to Redeem Group Ideation
 
Did You Know? 6.0: Change to Thrive
Did You Know? 6.0: Change to ThriveDid You Know? 6.0: Change to Thrive
Did You Know? 6.0: Change to Thrive
 

Kürzlich hochgeladen

20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdfChris Skinner
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingrajputmeenakshi733
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHelp Desk Migration
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdfMintel Group
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckHajeJanKamps
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdfChris Skinner
 
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in EntrepreneurshipLessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in EntrepreneurshipDoge Mining Website
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Jiastral oracle
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdfShaun Heinrichs
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxappkodes
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesAurelien Domont, MBA
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...ssuserf63bd7
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxRich Reba
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Peter Ward
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersPeter Horsten
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfJamesConcepcion7
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOne Monitar
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers referencessuser2c065e
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerAggregage
 

Kürzlich hochgeladen (20)

20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf20200128 Ethical by Design - Whitepaper.pdf
20200128 Ethical by Design - Whitepaper.pdf
 
digital marketing , introduction of digital marketing
digital marketing , introduction of digital marketingdigital marketing , introduction of digital marketing
digital marketing , introduction of digital marketing
 
How to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your BusinessHow to Conduct a Service Gap Analysis for Your Business
How to Conduct a Service Gap Analysis for Your Business
 
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdftrending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
trending-flavors-and-ingredients-in-salty-snacks-us-2024_Redacted-V2.pdf
 
Pitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deckPitch Deck Teardown: Xpanceo's $40M Seed deck
Pitch Deck Teardown: Xpanceo's $40M Seed deck
 
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
20220816-EthicsGrade_Scorecard-JP_Morgan_Chase-Q2-63_57.pdf
 
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in EntrepreneurshipLessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
Lessons from Shanavas M.P. (AKA SHAN) For The Mastering in Entrepreneurship
 
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh JiPsychic Reading | Spiritual Guidance – Astro Ganesh Ji
Psychic Reading | Spiritual Guidance – Astro Ganesh Ji
 
1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf1911 Gold Corporate Presentation Apr 2024.pdf
1911 Gold Corporate Presentation Apr 2024.pdf
 
Appkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptxAppkodes Tinder Clone Script with Customisable Solutions.pptx
Appkodes Tinder Clone Script with Customisable Solutions.pptx
 
Data Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and TemplatesData Analytics Strategy Toolkit and Templates
Data Analytics Strategy Toolkit and Templates
 
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
Intermediate Accounting, Volume 2, 13th Canadian Edition by Donald E. Kieso t...
 
Implementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptxImplementing Exponential Accelerators.pptx
Implementing Exponential Accelerators.pptx
 
Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...Fordham -How effective decision-making is within the IT department - Analysis...
Fordham -How effective decision-making is within the IT department - Analysis...
 
EUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exportersEUDR Info Meeting Ethiopian coffee exporters
EUDR Info Meeting Ethiopian coffee exporters
 
WSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdfWSMM Technology February.March Newsletter_vF.pdf
WSMM Technology February.March Newsletter_vF.pdf
 
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring CapabilitiesOnemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
Onemonitar Android Spy App Features: Explore Advanced Monitoring Capabilities
 
Excvation Safety for safety officers reference
Excvation Safety for safety officers referenceExcvation Safety for safety officers reference
Excvation Safety for safety officers reference
 
Driving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon HarmerDriving Business Impact for PMs with Jon Harmer
Driving Business Impact for PMs with Jon Harmer
 
WAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdfWAM Corporate Presentation April 12 2024.pdf
WAM Corporate Presentation April 12 2024.pdf
 

A Brief History of Co-Creation

  • 1. A Brief History of Co-Creation Co-Creation is a powerful concept: engaging broad stakeholders in a design or problem-solving process as co-designers. But where did it come from? Here’s a brief history of the idea, which remains emergent and evolving still today.
  • 2. 1960-70sTrade unions in Scandinavia extend the workplace democracy movement into the right of workers to co-design IT systems that impact their job. They call this cooperative design.
  • 3. 1970sAmericans get interested in the “Scandinavian Approach” but think “cooperative” sounds too collectivistic, so they call it participatory design.
  • 4. 1971 John Heron coins the term collaborative inquiry to describe the importance of researching “with” rather than “on” people. Engaging end- users in research and insight gathering gains acceptance.
  • 5. 1980sParticipatory design extends from system design to other fields. Urban planners are early adopters, calling it collaborative placemaking or collaborative planning. They study the impact of the approach, citing improvements in efficiency, reduced blockages, and magnitude of goals achieved.
  • 6. 1988 Don Norman coins the term user-centered design in his influential book Design of Everyday Things. This marks a shift from participatory design as an engineering mindset focused on requirements and tasks to a design mindset focused on holistic systems and human needs.
  • 7. 1990sUser-centered design evolves towards human-centered design and design thinking more broadly. Participatory design remains a more specific, focused strain within these movements. Since 1990, there has been a bi-annual Participatory Design Conference.
  • 8. Larry Susskind founds the Consensus Building Institute, launching a generation of professional negotiators steeped in the theory of collaborative dispute resolution that features co-creative activities such as joint fact- finding. 1993
  • 9. 2000s Studies performed on the outcomes of co-creation found participants in co-creative processes experienced increases in individual competence, support for the outcome, perceived legitimacy of process, and strengthened social networks.
  • 10. 2000University of Michigan Professors CK Prahalad and Venkat Ramaswamy coin the term co- creation in their Harvard Business Review article “Co-Opting Customer Competence”. They go on to refine the concept in a series of books and articles, initially focusing on co-creation between customers and enterprises (similar to other emergent concepts like open innovation, collaborative innovation and customer-led innovation).
  • 11. 2006 Jeff Howe at Wired Magazine coins the term “crowdsourcing”, continuing the interest in breaking down barriers between consumers and enterprises in the interest of co-creation.
  • 12. 2010In Ramaswamy’s 2010 book The Power of Co-Creation, he devotes a major section to co-creation among stakeholders within an organization, expanding the term beyond mere customer-enterprise value creation.
  • 13. 2010 An international standard on human- centered design is ratified: ISO 9241-210:2010. A major principle of the standard is “users are involved throughout design and development.”
  • 14. 2015Co-creation is a mainstream term that encompasses prior concepts such as participatory design. Some define it strictly as co-design between enterprises and consumers, others, like XPLANE, apply co-creation to the inside of organizations, including the collaborative design of strategy, process and culture.
  • 15. What’s next? Just as design thinking has managed to expand the application of design principles from typical design challenges (like product design and interactive design) to problem-solving in general, co-creation is a rapidly expanding concept that will no longer refer to just enterprise- consumer co-design but to the co-design process of any group of stakeholders. As all these terms converge, one distinction remains relevant. Methods like design thinking, human-centered design, and agile help us label how we answer the question HOW do we approach design? Co-creation answers the question WHO designs? Even though design thinking and co-creation have a natural affinity, they hold different functions in describing a design approach. This explains how there are design firms who fervently espouse “design thinking” but do a lot of black- box studio concepting and then reveal their insights and concepts to clients and users. Likewise, fields as diverse as treaty negotiators, city planners, and social workers use co-creative principles without applying a design thinking methodology. Maintaining co-creation as a powerful and distinct idea holds us to the standard of always asking ourselves who is the designer? and challenging us to broaden our expectations of who should be empowered to design. xplane.com