1. Client brief: Road Safety Computer Game
You have just started work for a well-established company, which specialises in creative and
educational electronic games. The company has been approached by a road safety
organisation, which would be interested to see how games could be used to promote the
launch of a new road safety campaign. They are not aware of any games on the market that
do this.
You have been asked to submit a design proposal for one level of a new game based on
teaching children how to use the roads safely. The game must have clearly defined
objectives by which the child playing it can progress through to higher levels. There must be
a scoring and time tracking system. The game must also be instructional in how to use the
roads safely.
The target audience for the game is children aged between the ages of 6 and 10. The game
is to be played on touch enabled devices.
COMMENTS
Whois the client?
The clientof thisbrief isa road safetyorganisationwhoare interestedtosee how gamescouldbe
usedto promote the launchof a newroad safetycampaign.
What is the client’sbrief?
The client’sbrief istoproduce a new road safetygame,whichwouldbe educational forthe user.
What is my product?
A designproposal forone levelof anew game basedon teachingchildrenhow touse the roads
safely.
What are the specificrequirementsforthe brief?
The requirementsforthe brief isthatthe game musthave clearlydefinedobjectivesbywhichthe
childplayingitcan progressthroughtohigherlevels.There mustbe ascoring andtime tracking
system.The game mustalsobe instructional inhow touse the roads safely.
What is the timescale/deadline?
The brief doesnotidentifythe timescale orthe deadline forthe product.
Whoare the target audiences?
The target audience forthe game ischildrenagedbetweenthe agesof 6 and 10.
Budget
The brief doesnotinclude the budgetof the production.
2. Example Client Brief – Fashion Show
Client Brief
Your client – a group of Textiles, Art, Dance and Drama students - is putting on a fashion
show in their school and would like you to prepare the publicity and marketing campaign
for the show.
The target audience for the show includes students and their families with a particular
interest in fashion and dance – your campaign must focus on these target interests.
The marketing campaign will need to include the following:-
A house style that goes across all print aspects of the campaign (including
graphics on video content)
Audio Visual promotional material - a 60-90 second long promotional video
including
o Title graphics in line with the agreed house style
o Interviews with cast and crew
o Shots of rehearsals
o Voiceover
o Appropriate non-diegetic music
o Graphics in line with the agreed house style showing the date, time, venue
and ticket price of the show
Audio promotional material – a 60-90 second long presented audio piece
including
o Opening music and v/o titles
o Presenter introduction with music bed
o Interviews with cast and crew with different music bed
o Focus at close on date, time, venue and ticket price of the show
Print promotional material – an A3 Poster and a different A5 Flyer including
o Headline graphics in line with the agreed house style
o Original photographs of cast and of the set that have been edited and
manipulated to improve them for the purpose of appearing on the
marketing material
o Graphics in line with the agreed house style showing the date, time, venue
and ticket price of the show
The show is due to be performed just before Easter 2018
3. COMMENTS
Whois the client?
A group of Textiles, Art, Dance and Drama students who are putting on a fashion show in their
school.
What is the client’sbrief?
The client’s brief prepare the publicity and marketing campaign for the show.
What is my product?
A marketing campaign, which displays what, the show is about to the general public.
What are the specificrequirementsforthe brief?
A house style that goes across all print aspects of the campaign (including graphics on video
content). Audio visual promotional material - a 60-90 second long promotional video including a title
graphics in line with the agreed house style. An Interview with the cast and crew. Shots of the
rehearsals. Some voiceovers and appropriate non-diegetic music. Graphics in line with the agreed
house style showing the date, time, venue and ticket price of the show.
Audio promotional material – a 60-90 second long presented audio piece including, opening music
and v/o titles, presenter introduction with music bed, interviews with cast and crew with different
music bed, focus at close on date, time and venue and ticket price of the show.
Print promotional material – an A3 Poster and a different A5 Flyer including, headline graphics in line
with the agreed house style, original photographs of cast and of the set that have been edited and
manipulated to improve them for the purpose of appearing on the marketing material, graphics in
line with the agreed house style showing the date, time, venue and ticket price of the show.
What is the timescale/deadline?
The deadline for the show is to be performed just before Easter 2018.
Target Audience
The target audience for the show includes students and their families with a particular interest in
fashion and dance – your campaign must focus on these target interests.
