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Widget 101

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Wunderman
Wunderman

This document defines widgets and discusses their uses. It explains that widgets are web-based applications that can be embedded on web pages, desktops, or operating systems. There are two main types - web widgets which run inside web pages, and desktop widgets which are mini-applications on the desktop. Widgets are used to distribute information, integrate and present data, and communicate with others. They allow content sharing and are relevant as they make content portable across different devices. The document also discusses how to measure a widget's success and provides best practices for using widgets.

Technology
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Widgets 101 : Picture-In-Picture Web A look at Widgets, Micro Applications and Portable Content Blog: http://joannapenabickley.typepad.com By: Joanna Pe ña-Bickley | SVP, Group Creative Director | Wunderman, New York
What is a Widget? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Two Types of Widgets ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Are Widgets Used For? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Use Widgets? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widgets & Social Media
Examples of Widgets - Web Widgets
Examples of Widgets - Web Widgets
Examples Of Widgets - Desktop Widgets YouTube - Apple Widget HBO Apple: Retail U2 Fan Widget Spa Finder Harry Potter Release Countdown CNN News Feed
Who Makes Up the Widget Landscape? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How are they relevant? ,[object Object],[object Object],[object Object]
Measuring a Widget’s success: ComScore ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Measuring Your Widget’s Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Best Practices ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Widgets 101 : Picture-In-Picture Web A look at Widgets, Micro Applications and Portable Content More On Widgets @ http://joannapenabickley.typepad.com By: Joanna Pe ña-Bickley | SVP, Group Creative Director | Wunderman, New York

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Widget 101

  • 1. Widgets 101 : Picture-In-Picture Web A look at Widgets, Micro Applications and Portable Content Blog: http://joannapenabickley.typepad.com By: Joanna Pe ña-Bickley | SVP, Group Creative Director | Wunderman, New York
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  • 7. Examples of Widgets - Web Widgets
  • 8. Examples of Widgets - Web Widgets
  • 9. Examples Of Widgets - Desktop Widgets YouTube - Apple Widget HBO Apple: Retail U2 Fan Widget Spa Finder Harry Potter Release Countdown CNN News Feed
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  • 15. Widgets 101 : Picture-In-Picture Web A look at Widgets, Micro Applications and Portable Content More On Widgets @ http://joannapenabickley.typepad.com By: Joanna Pe ña-Bickley | SVP, Group Creative Director | Wunderman, New York

Editor's Notes

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  2. The rise of widgets was caused by several factors including the adoption of RSS, the expansion of the blogosphere, growth of social networks, fashion of self-expression and the democratization of the web at large. Originally, the goal of widgets was to simply deliver a miniaturized version of a specific piece of content outside of the primary web site. A classic early widget is the Flickr badge, which allowed users to show a preview of their photos. Clicking on the badge would lead to the Flickr user's profile page with all the user's photos.<number>
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  12. Third-party audience measurement is critical to the emerging widget economyMeasuring and understanding the widget universe is an important first step in enabling publishers and advertisers to fully realize the benefits of the burgeoning distributed Web. <number>
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