1. The World’s Largest
Pet and Pet Products Expo!
Get noticed by THOUSANDS of animal lovers when you
advertise in the America’s Family Pet Expo Show Program!
April 15-17, 2011 Now in its 22nd year, the America’s Family Pet Expo introduces thou-
sands of responsible pet owners to the products and services they need at
OC Fair & Event Center the world’s largest consumer pet expo.
Costa Mesa, CA This giant animal education and entertainment event will feature such pets
as dogs, cats, birds, fish, reptiles, horses, pot bellied pigs, rabbits, ham-
sters, mice, llamas and more!
Create Quality Leads
Reach devoted and novice animal lovers who are loyal to their pets and
Ad Close Date invested in finding the products and services that keep their pets happy
March 15, 2011
and healthy.
Build Brand Awareness
Your ad in the show program will increase name recognition and serve as
an indispensable selling tool that canvasses the entire show floor.
Influence Buyers
Attendees refer to the show
program for guidance through-
out this 3-day event. Put your
message in the hands of your
target customers and leave an
impression that influences
purchasing decisions long
after the show is over.
Call and reserve your ad space TODAY!
Desiree Lynch
213.385.2222 ext. 2222
dlynch@bowtieinc.com

2. The World’s Largest
Pet and Pet Products Expo!
Four-Color and Black & White
Get noticed by THOUSANDS
C2 & 3 $2815
of animal lovers when you
1 Page $2815
advertise in the America’s
2/3 page $2070
Family Pet Expo Show
½ Page $1670
Program!
1/3 Page $1240
¼ Page $1010
1/6 Page $735
1/10 Page $460
April 15-17, 2011 1/12 Page $400
2” $370
OC Fair & Event Center 1” $210
Costa Mesa, CA Bleed No Charge
Preferred position +10% to unit cost
Printed Web offset, saddle sticked
Full Page Bleed 8 1/4” x 11 1/8”
Trimmed Size 8” x 10 7/8” (keep live matter 1/4” from trim) Commissions
Space Unit Width Height
Ad Close Date
A 15% commission is allowed
1 Page 7 x 10
March 15, 2011
on gross billing of space, color
2/3 Page (2 column) 4 5/8 x 10 and position when professionally
1/2 Page (horizontal) 7 x 4 7/8 prepared digital files are provided.
1/2 Page (vertical) 4 5/8 x 7 3/8 If publisher typesetting is
1/3 Page (1 column) 2 1/4 x 10
required, the commission
1/3 Page (square) 4 5/8 x 4 7/8
may be forfeited. The 15%
1/4 Page (1 column) 2 1/4 x 7 3/8
commission does not apply to
1/4 Page (square) 4 5/8 x 3 5/8
1/6 Page (1 column) 2 1/4 x 4 7/8 other charges such as insert
1/6 Page (square) 4 5/8 x 2 3/8 handling, production charges,
1/10 Page 2 1/4 x 2 7/8 special binding, or trimming of
Call and reserve your 1/12 Page 2 1/4 x 2 3/8 inserts, reprints, fifth colors or
ad space TODAY! 2 inches 2 1/4 x 2 other mechanical charges.
1 inch 2 1/4 x 1
Desiree Lynch Digital File Requirements
213.385.2222 ext. 2222 Provide professionally prepared digital files Send all production/art materials
dlynch@bowtieinc.com on trade standard media. For the most via traceable means to:
current specifications, please visit:
AFPE Program Production Coordinator
www.animalnetwork.com/corporate/ 3 Burroughs, Irvine, CA 92618
advertising.asp adtraffic@bowtieinc.com
You may also contact your sales
representative for a copy of our digital
specifications.