1. 5 slides, 3 questions, 1 answer.
is Your website
Hurting your
business?
2. #1 Is your website current?
When was the last blog post? Do all of the links still
work? Are all the images viewable? Is your contact
information accurate?
WHY IT MATTERS
Missing or obsolete information leaves the impression
of neglect. It’s hard enough to run a business without
frustrating customers before you get to talk with them.
3. #2 distinct call to action?
What do you want people to do when they visit your
website? Is it easy to find your product or service and
take action?
WHY IT MATTERS
Don’t let customers visit your site without giving them a
clear call to action. They should subscribe, buy,
comment, or contact you. Reviewing site statistics will
provide insight into customer behavior.
4. #3 is it mobile friendly?
Can you see the page without having to zoom in or
scroll? How long does it take to load?
WHY IT MATTERS
More people use mobile phones than computers, with
purchases made on a mobile device expected to
quadruple in the next 3 years. If your website doesn’t
look and function well on a mobile device you are
frustrating half of your customers.