1.
Marketing&Design
fortheEnterprise

2.
Marketing

3.
Marketingacrosscustomertypes
CONSUMER
SMB
ENTERPRISE

4.
Percolateisamarketing
technologyplatform
thathelpsbrandscreate
contentatscale.

5.
Percolateisamarketing
technologyplatform
thathelpsbrandscreate
contentatscale.We’re
buildingthesystemof
recordformarketing

6.
Ourteamstructure
Communications Design
Growth
Product
Marketing
Comms/
Community

7.
StartwiththeBuildingBlocks
BRAND
AUDIENCE
PLATFORM
TRIGGER
OBJECTIVE
What do you stand for? What are you about?
Who are you talking to? What do they care about?
How is your content being delivered?
Why is your content relevant right now?
What do you hope to achieve with this content?

8.
Marketing
Technology
Culture
Design

9.
Whowearetryingtoreach
Brand
Manager
Community
Manager
Industry Analyst
Prospective EmployeesBroader tech, marketing,
local community

10.
Howitallcomes
together

11.
FromSpeakeasytoAdvocate

12.
FromWhitepapertoClient

13.
FromBlogtoEmployee

14.
Howwedeliverourcontent
Social Media
Whitepapers
Events Blog
Syndicated Content

15.
Afewadditional
thoughts

16.
EconomicBuyervsUserBuyer

17.
TheDemoisaProduct

18.
GottaWinProcurement

19.
Design

20.
Hi

21.
RedefiningProductDesign

22.
FEELINGS, NOT LASERS

23.
RESEARCH UX VISUAL
BUILDING A DESIGN DEPARTMENT

24.
RESEARCH UX VISUAL
WHAT?

25.
PRODUCT DESIGNER

26.
CLEAR LINE OF SIGHT

27.
StarttoFinish

28.
3 YEARS IN THE MAKING
StarttoFinish

29.
LISTENING AS A CO.
INSIGHTS

30.
FIRST PRINCIPLES
BRIEF

31.
JOBS PEOPLE DO
RESEARCH

32.
CONSUMER GRADE
RESEARCH

33.
UP THE COLLABORATION
RESEARCH

34.
DEAR DIARY
RESEARCH

35.
A LIVING THING
STORIES

36.
QUICK N’ DIRTY
STORIES

37.
ONLY REAL WORDS
STORIES

38.
BUILD WITH PATTERNS
PROTOTYPE

39.
GOING ON TOUR
PROTOTYPE

40.
LIGHTS ON
SCOPE

41.
GUIDELINES SIMPLIFY
VISUAL

42.
AS LITTLE AS POSSIBLE
VISUAL

43.
STYLE STUDIES
VISUAL

44.
INTERNAL SESSIONS
QA

45.
StarttoFinish
BRIEF
STORIESSCOPE
RESEARCH
QA
PROTOTYPE
INSIGHTS
VISUAL

46.
Guideto
Wireframing
Guideto
UserStories
Guideto
VisualDesign
Guideto
Prototyping

47.
@PercolateDesign