1. Search Marketing Software: Get More Done
with Fewer Software Apps
Search marketing software isn't a nice-to-have—it's a necessity for productive, high-performance
marketers. With so many elements to keep track of when doing search marketing—from SEO to PPC to
keyword analytics—it's really an overwhelming business if you don't have good marketing software to
help.
Most search marketers use a panoply of software apps from various vendors—one for marketing
analytics, one for bid management, one for keyword organization and so on. This gets confusing, but
worse, it creates integration problems and workflow bottlenecks. The data in these scattered applications
is rarely synced up, reducing the effectiveness of your search marketing decision making.
WordStream software is a single, integrated platform with a range of search marketing capabilities,
designed specifically for search marketers—so you don't have to master a bunch of Excel tricks and
"hacks." Our online search marketing software is offered on a Software as a Service (SaaS) basis,
allowing multiple members of your marketing team to work collaboratively from any location.
With WordStream search marketing software tools in your belt, your pay-per-click search marketing and
SEO efforts will see leaps in:
Productivity: WordStream's marketing solutions employ strategic, controlled automation to
simplify and streamline the most repetitive, time-consuming tasks associated with search
marketing.
Relevance: Our keyword management tools greatly increase the relevance of your ad groups and
other content for search engines.
Value: You won't just get more done in less time; you'll actually spend less on PPC, with higher
click-through rates, Quality Scores and keyword rankings and a lower cost per click and cost per
acquisition.
WordStream's professional search marketing software products include:
Search engine marketing (SEM)/PPC marketing software
With the right PPC software, you can skip the SEM agency and keep your PPC efforts in-house.
WordStream helps you do everything you need to do to run a complete SEM campaign, and do it better
and faster:
Keyword Research: All search marketing starts with keywords. WordStream offers continuous,
data-driven keyword research for a highly relevant, personalized and proprietary keyword
taxonomy.
Keyword Grouping and Organization: Experienced search marketers know the secret to long-
term, large-scale success in search is keyword grouping, and WordStream's sophisticated
keyword grouping software facilitates speedy segmentation.

2. Campaign-Wide PPC Management: WordStream integrates with Google AdWords so you can
manage bids, text ads, ad groups and entire campaigns without leaving the interface.
SEO marketing software
What's good for PPC is usually good for SEO as well. Thorough, ongoing keyword discovery is equally
important for organic search engine optimization and staying competitive in the SERPs. With both SEO
and PPC best practices in place, you've got an effective inbound marketing system for lead generation.
In addition, keyword grouping can greatly improve your website's natural search rankings. Organizing
your keywords into a logical, branching hierarchy can and should inform your site's information
architecture and how you prioritize content creation. For optimized web pages, write targeted content
around small, tightly related groups of keywords. This will allow you to rank for multiple terms without
having to craft a unique message for every single keyword—and is far more effective than throwing a
bunch of unrelated keywords on the same page.
Marketing analytics software
WordStream's Web marketing analytics tools provide you with information that is:

3. Search-Focused: Our analytics reporting software is designed to present you with data based on
actual search traffic that is specifically useful for search marketing campaigns. It's the cure for
information overload from the confusing metrics and daunting graphs served up by most
analytics software. Plus, you can set your own goals to track the types of conversion most
important to your business.
Actionable: While analysis and reporting are important, actually acting on the insights derived
from this data is essential to search marketing success. WordStream software presents analytic
data in an actionable dashboard, so there's no delay before you group keywords, publish text ads,
set negative keywords with our negative keyword tool and tackle other search marketing items.
Affiliate marketing software
WordStream's solutions are also a worthwhile purchase for pay-per-flick affiliate marketers in need of
software assistance. PPC affiliate marketing is a fiercely competitive field of search and requires
operating on very large scales and at very high efficiencies. WordStream search marketing software
enables efficient management and organization of millions of keywords, as well as continuous long-tail
keyword discovery so you can beat the competition to profitable new keyword niches.
Looking to buy search marketing software?
Try before you buy—sign up for a FREE trial of WordStream marketing software, or request a live
demo.