5 major trends our data scientists is seeing in Google Search trends because of COVID-19.

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How Covid-19 is Shaping Google
Search Trends and Patterns

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Mark Irvine
WordStream, Senior Data Scientist
• Analyzes trend data of 30,000+
WordStream client Google,
Bing & Facebook Accounts.
• Recently voted #1 most
influential PPC expert of 2019.
• 8 years of PPC experience
@MarkIrvine89

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COVID19 on the SERP
The Bad News The Good News:
• Google search ad clicks have
decreased by 5% since the
beginning of March.
• Google search ad conversion
rates have dropped by 16%,
on average.
• US Store Visit Conversions have
fallen 90% since February.
• Google search ad CTRs have
increased by 15%
• Google search CPCs have
decreased by 12%
• Consumers’ searches and
preferences are shifting –
not ending.

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5 PPC Trends Emerging from COVID19:
1
Lots of new searches!
COVID-related searches are the most popular searches on Google
today. 25% of searches have new happened before.

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5 PPC Trends Emerging from COVID19:
1
2
Lots of new searches!
COVID-related searches are the most popular searches on Google
today. 25% of searches have new happened before.
Far less mobile traffic
Searchers are less mobile than before. Mobile search traffic is
down about 25% from before COVID.

9. 9
5 PPC Trends Emerging from COVID19:
1
2
3
Lots of new searches!
COVID-related searches are the most popular searches on Google
today. 25% of searches have new happened before.
Far less mobile traffic
Searchers are less mobile than before. Mobile search traffic is
down about 25% from before COVID.
Searches are occurring later at night
People are staying online later and performing more searches
later at night. These searches often have lower conversion rates.

10. 10
5 PPC Trends Emerging from COVID19:
1
2
3
4
Lots of new searches!
COVID-related searches are the most popular searches on Google
today. 25% of searches have new happened before.
Far less mobile traffic
Searchers are less mobile than before. Mobile search traffic is
down about 25% from before COVID.
Searches are occurring later at night
People are staying online later and performing more searches
later at night. These searches often have lower conversion rates.
Bing, Display, Video, and Social thriving
Google search may be down, but many other networks are
impacted less or even are growing during COVID.

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5 PPC Trends Emerging from COVID19:
1
2
3
4
5
Lots of new searches!
COVID-related searches are the most popular searches on Google
today. 25% of searches have new happened before.
Far less mobile traffic
Searchers are less mobile than before. Mobile search traffic is
down about 25% from before COVID.
Searches are occurring later at night
People are staying online later and performing more searches
later at night. These searches often have lower conversion rates.
Bing, Display, Video, and Social thriving
Google search may be down, but many other networks are
impacted less or even are growing during COVID.
PPC Performance is Rebounding
Many PPC advertisers struggled, but many have seen
performance begin to improve in the recent weeks.
-30%
-25%
-20%
-15%
-10%
-5%
0%
5%
10%
15%
20%
4/6 4/8 4/10 4/12 4/14 4/16 4/18 4/20 4/22 4/24 4/26
WeekoverWeekAverageGrowth
PPC Results are Rebounding
Google Ads
Bing Ads

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