For more information, visit www.wordstream.com Want to make a big impact, in not a lot of time? Believe it or not, you can significantly improve your AdWords results in just 20 minutes per week — we'll show you how! In this free webinar, WordStream's Paid Search Strategy Team Managers will show you: -5 guidelines for achieving success in Google AdWords -How to make an impact on your PPC campaigns in less than half an hour per week! -Some common problems we see in PPC accounts – you'll be shocked!

1. The 20 Minute PPC
Work Week
Chad Larson, Search Strategy Team Manager, WordStream
Tim Warner, Search Strategy Team Manager, WordStream
December 12, 2013
CONFIDENTIAL – DO NOT DISTRIBUTE
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2. Today’s Agenda
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Shocking yet common problems we see in PPC accounts
5 guidelines for achieving success in Google AdWords
Introducing the 20-Minute PPC Work Week
How to make the most of WordStream’s PPC Advisor and
the 20-Minute PPC Work Week
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3. Take Part In Live Blogging!
Include the hashtag #20minppc
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4. Meet The Experts!
Tim Warner and Chad Larson
– Search Strategy Team Managers
– 10+ Years experience Helping SMB’s navigate the
search marketing landscape
– WordStream Certified
– AdWords Certified
– Boston Sports Fans
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5. Who Is WordStream!?
• Search Marketing software company founded in 2007
located in Boston, MA
• #184 fastest growing private company in the US
• Winner of best Customer Engagement Driver Award
from MITX in 2012
• Leading provider of PPC Advisor (PPC Management
Platform) and the award winning free AdWords
Performance Grader
• WordStream’s PPC tools make campaigns more
organized and profitable
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6. Let’s learn a little about you….
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7. Poll Question 1: How much time do you spend
doing PPC work every week?
a) I'm supposed to do work in my PPC account every
week?
b) < 1 hour / week
c) 1-10 hours / week
d) 10-39 hours / week
e) +40 Hours / week - it's my full time job!
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8. Poll Question 2: What's your biggest Time Sink in
PPC Management?
a) PPC Bid Management
b) Reporting & Analysis
c) Ad Text Authoring
d) Keyword Research / Negative Keyword Research
e) Landing Page Optimization
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9. PPC Trivia!
5 Quick Questions about AdWords Accounts
1. How often do small businesses (spending
under $5k / month on AdWords) do work in
their AdWords account?
Answer:
• 50% of them don’t even check once per month
• 25% haven’t done anything in the last 90 days
• Agencies & advertisers score the same
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10. PPC Trivia! (Continued)
2. What percentage of AdWords
accounts have used at least 1
negative keyword in the last 90 days?
Answer:
• Less than 50%
• And 20% of them have yet use a negative
keyword… ever…
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11. WordStream’s FREE
AdWords Performance Grader
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Baseline your performance
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A free, instant PPC audit in
under a minute!
•
Grades your AdWords
account performance based
on the 8 PPC metrics that
really matter
•
Compares how you’re doing
against other accounts of
similar size (monthly spend)
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12. CONFIDENTIAL – DO NOT DISTRIBUTE
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13. You could win…
 $25,000 in Google AdWords budget
 1 year FREE subscription to WordStream's
PPC Advisor Software
 1 year FREE subscription to Constant
Contact email marketing
Plus, we'll be giving out nine Nexus 7 tablets to
contest entrants along the way!
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14. 1 in 4 accounts have
zero negative keywords.
50% of accts have
not been optimized in
30 days and 25% in
the last 3 months!
Low Quality Scores
wreak havoc on
campaign performance
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15. The Average AdWords Account for
Small & Medium Businesses.
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16. 5 Things that we know to be true
about achieving AdWords Success
At WordStream, we’ve …
 Analyzed thousands of accounts.
 Talked to thousands of different users
 Shared findings with our partners @ Google
We summarized the findings into just 5 things
you need to know!
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17. 1. PPC is Hard…
But the right tools,
techniques and education can
make it a LOT EASIER.
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18. 2. You get what you put in…
A little work every week on your
AdWords campaigns can deliver
big dividends.
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19. 3. Keep your PPC house clean
Pause, fix or kill irrelevant,
underperforming keywords to
maximize ROI.
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20. 4. You gotta have goals
Knowing what you want
defines and simplifies your
workflow.
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21. 5. Succeeding in PPC is all about
relevance
Give the searcher a direct link
to what they are looking for
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22. How Quality Score is Calculated
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23. Introducing the 20 Minute PPC Work Week!
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24. Path To Success – The 20 Minute PPC Work Week
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25. Automated and
Actionable Alerts
Hours of Analysis
done for you
20 minute workflow

26. Path To Success – The 20 Minute PPC Work Week
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27. PPC Reporting
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28. Landing Page Creation & Lead Tracking
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29. Summary: How to Make the Most of PPC Advisor
• Most Advertisers AdWords accounts are a
disaster
• Review the 5 Habits of Successful PPC
Marketers
• Importance of Quality Score
• Think of PPC campaign work as a recurring
weekly task.
• WordStream PPC Advisor enables the 20 minute
PPC Work Week, an impactful PPC workflow for
managing AdWords accounts
• NEW: PPC Reporting, Landing Page Creation,
and Lead Tracking.
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30. Special Offers!
A. Live demo of WordStream’s PPC Advisor
B. Get a 1-on-1 AdWords Grader walk-through with a
PPC expert
C. Nothing at the moment
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31. Your Questions
Thank you for attending WordStream’s webinar!
Benchmark your account today!
http://www.wordstream.com/google-adwords
Don’t forget to sign up for our Free Trial:
http://www.wordstream.com/ppc-free-trial
Or contact us directly:
Chad Larson
clarson@wordstream.com
Tim Warner
twarner@wordstream.com
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