BASIC CHARATERISTICS OF
MEDIA PERSONNEL
CIC
 Skeptic
 Arrogant
 Strained
 Competitive

OBJECTIVES OF MEDIA RELATIONS
CIC
Build
Relationships
Raise
Awareness
Change
Perspective
Gain
Support

CIC
OBJECTIVES OF
MEDIA
RELATIONS
Build
Relationships
 The relationship between an
organization and the media is
significant in measuring the success
of the delivery of information to the
public or the target audience.

CIC
TIPS IN BUILDING A GOOD MEDIA RELATIONS
Build
Relationships
OBJECTIVES OF
MEDIA
RELATIONS
1. Build relationships not individual
opportunities
2. Let the Media get to know you
3. Get to know the media
4. Match your pitching schedule to the
media’s schedule

CIC
TIPS IN BUILDING A GOOD MEDIA RELATIONS
Build
Relationships
OBJECTIVES OF
MEDIA
RELATIONS
5. Anticipate the media’s needs
6. Be clear about what you want
7. Keep your promises
8. Use social media to report your own
news

CIC
OBJECTIVES OF
MEDIA
RELATIONS
 The next most important goal for
media relations is to raise awareness
about your brand, products or
services, executives, company news,
and get the message in front of the
right audience.
Raise
Awareness

CIC
OBJECTIVES OF
MEDIA
RELATIONS
 Organizations use media relations to
change the perception and behavior
of the public towards a certain belief,
events, issues, and circumstances.
Change
Perspective

CIC
OBJECTIVES OF
MEDIA
RELATIONS
 For many community groups and
organization, gaining positive and
consistent coverage in the media can
have an incredible impact on the work
they do.
Gain
Support