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sustainability csr sustainable development communication reporting g4 csr report développement durable rse gri responsabilité sociétale social media corporate social responsibility digital technology csr reporting rsc sostenibilidad innovation digital media marketing online reporting web application rapports web bilan carbone ratings e-book gri g4 france législation grenelle ii article 225 repo durable green business internet dd materialidad tutorial environnement vert infographie informe interactive media digital marketing stakeholders engagement online communities social network storytelling carbon cycle carbon dioxide ghg carbon disclosure project cdp greenhouse gas article 75 grenelle 2 bilan ges gaz à effet de serre