2. “Designers
don't just dream,
they do.”
Warren Berger
With Company
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3. Problem Space Solution Space
Adaptado do modelo DD da Standford DSchool - HPI Academy
• Team Building
• Avaliação do Problema
• Criação de base comum
de entendimento
• Redifinição do problema
• Planeamento Pesquisa
• Pesquisa de campo
• Identificar necessidades
• Explorar contextos
• Entender stakeholders
• Recolher descobertas
• Analisar dados
de pesquisa
• Criar significado
• Mapear perfis de utilizador
(personas)
• Identificar oportunidades
• Definir princípios de design
• Gerar ideias/ hipóteses
• Criar cenários
• Mudar perspectiva
• Considerar constrangimentos
• Priorizar e decidir
• Tangibilizar ideias
• Criar e experimentar
• Antecipar potenciais falhas
como forma de aprender
e melhorar
• Validar solução
com utilizadores
• Recolher feedback
• Iterar e desenvolver
soluções
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
4. Problem Space Solution Space
Adaptado do modelo DD da Standford DSchool - HPI Academy
• Team Building
• Avaliação do Problema
• Criação de base comum
de entendimento
• Redifinição do problema
• Planeamento Pesquisa
• Pesquisa de campo
• Identificar necessidades
• Explorar contextos
• Entender stakeholders
• Recolher descobertas
• Analisar dados
de pesquisa
• Criar significado
• Mapear perfis de utilizador
(personas)
• Identificar oportunidades
• Definir princípios de design
• Gerar ideias/ hipóteses
• Criar cenários
• Mudar perspectiva
• Considerar constrangimentos
• Priorizar e decidir
• Tangibilizar ideias
• Criar e experimentar
• Antecipar potenciais falhas
como forma de aprender
e melhorar
• Validar solução
com utilizadores
• Recolher feedback
• Iterar e desenvolver
soluções
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
5. Prototyping
is not alone
Testing and ideation are linked with
prototyping and can assure you more
efficient results. The process is important.
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
6. It’s all about making
ideas tangible
You have to do it so you can really “feel” the results.
With Company
Strategic Design Consultancy
www.with-company.com
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7. If prototypes aren’t
failing, they aren’t
pushing far enough
Iterate and make it better.
They will save you time and money.
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
8. It’s about
connecting users
It’s made to test other peoples’ reactions,
and to help gain insights into what your idea
means to your users.
With Company
Strategic Design Consultancy
www.with-company.com
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9. Can (re)define
the problem
Most of the times the problem is already settled
but building it makes it rethink some settled ideas.
With Company
Strategic Design Consultancy
www.with-company.com
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11. With Company
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PAPER
PROTOTYPE
mimi hearing technologies
https://saywhatproject.wordpress.com/
12. With Company
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josé de mello saúde
SPACE
PROTOTYPE
13. With Company
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peixaria centenária
http://www.peixariacentenaria.pt/
ROLE PLAY
14. With Company
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mimi hearing technologies
https://saywhatproject.wordpress.com/
STORYBOARD
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DefineLisboa
http://definelisboa.pt/
DIGITAL
PROTOTYPE
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DIGITAL
PROTOTYPE
balsamiq
proto.io
popapp
18. With Company
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WEBSITE HOMEPAGE
Prototyping with papercardboard
19. BRAND POSITIONING
Fast design with Photoshop
With Company
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20. With Company
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APP/FEATURE
Prototyping with an existing tool
21. With Company
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mimi hearing technologies
https://saywhatproject.wordpress.com/
BRAND
Logotype prototype
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Banking Industry
UX/UI
Idea prototype
23. With Company
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landing . jobs
http://with-company.com/work/a-startup-that-aims-for-more/
PRODUCT
Idea prototype
24. With Company
Strategic Design Consultancy
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ciência viva - pavilhão do conhecimento
http://with-company.com/work/the-science-of-branding/
ARCHITECTURE
Mini Paper Prototype
25. With Company
Strategic Design Consultancy
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tekever
http://with-company.com/work/flying-over-a-genius-nest/
BRAND ARCHITECTURE FRAMEWORK
Lo-fi prototype
27. With Company
Strategic Design Consultancy
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peixaria centenária
http://with-company.com/work/swimming-against-all-odds/
POSTER / GRAPHIC DESIGN
Lo-fi layout prototype
28. With Company
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POSTER / GRAPHIC DESIGN
Hi-fi layout prototype
29. With Company
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boa boa
http://www.boaboa.pt/
BRAND CONCEPT
“Handy” prototype
31. With Company
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...this is what
you should
bear in mind.
32. It’s mainly
about function.
Not aesthetics.
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33. Three is better
than one.
Join your team!
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34. There is no right
or wrong way.
Just be creative!
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35. It’s a matter
of attitude!
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36. ...and we do things this way not just
to be different, but because we want our
results to be
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