3. Problem Space Solution Space
Adaptado do modelo DD da Standford DSchool - HPI Academy
⢠Team Building
⢠Avaliação do Problema
⢠Criação de base comum
de entendimento
⢠RediďŹnição do problema
⢠Planeamento Pesquisa
⢠Pesquisa de campo
⢠IdentiďŹcar necessidades
⢠Explorar contextos
⢠Entender stakeholders
⢠Recolher descobertas
⢠Analisar dados
de pesquisa
⢠Criar signiďŹcado
⢠Mapear perďŹs de utilizador
(personas)
⢠IdentiďŹcar oportunidades
⢠DeďŹnir princĂpios de design
⢠Gerar ideias/ hipóteses
⢠Criar cenårios
⢠Mudar perspectiva
⢠Considerar constrangimentos
⢠Priorizar e decidir
⢠Tangibilizar ideias
⢠Criar e experimentar
⢠Antecipar potenciais falhas
como forma de aprender
e melhorar
⢠Validar solução
com utilizadores
⢠Recolher feedback
⢠Iterar e desenvolver
soluçþes
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
4. Problem Space Solution Space
Adaptado do modelo DD da Standford DSchool - HPI Academy
⢠Team Building
⢠Avaliação do Problema
⢠Criação de base comum
de entendimento
⢠RediďŹnição do problema
⢠Planeamento Pesquisa
⢠Pesquisa de campo
⢠IdentiďŹcar necessidades
⢠Explorar contextos
⢠Entender stakeholders
⢠Recolher descobertas
⢠Analisar dados
de pesquisa
⢠Criar signiďŹcado
⢠Mapear perďŹs de utilizador
(personas)
⢠IdentiďŹcar oportunidades
⢠DeďŹnir princĂpios de design
⢠Gerar ideias/ hipóteses
⢠Criar cenårios
⢠Mudar perspectiva
⢠Considerar constrangimentos
⢠Priorizar e decidir
⢠Tangibilizar ideias
⢠Criar e experimentar
⢠Antecipar potenciais falhas
como forma de aprender
e melhorar
⢠Validar solução
com utilizadores
⢠Recolher feedback
⢠Iterar e desenvolver
soluçþes
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
5. Prototyping
is not alone
Testing and ideation are linked with
prototyping and can assure you more
efďŹcient results. The process is important.
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
6. Itâs all about making
ideas tangible
You have to do it so you can really âfeelâ the results.
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
7. If prototypes arenât
failing, they arenât
pushing far enough
Iterate and make it better.
They will save you time and money.
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
8. Itâs about
connecting users
Itâs made to test other peoplesâ reactions,
and to help gain insights into what your idea
means to your users.
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
9. Can (re)deďŹne
the problem
Most of the times the problem is already settled
but building it makes it rethink some settled ideas.
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
11. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
PAPER
PROTOTYPE
mimi hearing technologies
https://saywhatproject.wordpress.com/
12. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
josĂŠ de mello saĂşde
SPACE
PROTOTYPE
13. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
peixaria centenĂĄria
http://www.peixariacentenaria.pt/
ROLE PLAY
14. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
mimi hearing technologies
https://saywhatproject.wordpress.com/
STORYBOARD
15. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
DeďŹneLisboa
http://deďŹnelisboa.pt/
DIGITAL
PROTOTYPE
16. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
DIGITAL
PROTOTYPE
balsamiq
proto.io
popapp
18. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
WEBSITE HOMEPAGE
Prototyping with papercardboard
19. BRAND POSITIONING
Fast design with Photoshop
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
20. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
APP/FEATURE
Prototyping with an existing tool
21. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
mimi hearing technologies
https://saywhatproject.wordpress.com/
BRAND
Logotype prototype
22. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
Banking Industry
UX/UI
Idea prototype
23. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
landing . jobs
http://with-company.com/work/a-startup-that-aims-for-more/
PRODUCT
Idea prototype
24. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
ciĂŞncia viva - pavilhĂŁo do conhecimento
http://with-company.com/work/the-science-of-branding/
ARCHITECTURE
Mini Paper Prototype
25. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
tekever
http://with-company.com/work/ďŹying-over-a-genius-nest/
BRAND ARCHITECTURE FRAMEWORK
Lo-ďŹ prototype
27. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
peixaria centenĂĄria
http://with-company.com/work/swimming-against-all-odds/
POSTER / GRAPHIC DESIGN
Lo-ďŹ layout prototype
28. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
POSTER / GRAPHIC DESIGN
Hi-ďŹ layout prototype
29. With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
boa boa
http://www.boaboa.pt/
BRAND CONCEPT
âHandyâ prototype
33. Three is better
than one.
Join your team!
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
34. There is no right
or wrong way.
Just be creative!
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
35. Itâs a matter
of attitude!
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved
36. ...and we do things this way not just
to be different, but because we want our
results to be
With Company
Strategic Design Consultancy
www.with-company.com
all rights reserved