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‘Tis the Season 
12 Stats on Upcoming 
Holiday Spending
Consumers are expected to spend 
approximately $602 billion this 
holiday season. 
That’s an 8% increase from 2013.
Holiday sales are expected to 
represent approximately 19.2% of 
the retail industry’s annual sales 
of $3.2 trillion.
In the US, November and 
December are expected to drive 
more than 40% of total annual 
online sales.
A Mobile Holiday Season 
For the first time ever, IBM predicts 
more than half of all online shopping 
around Thanksgiving, roughly 53%, 
will come from a mobile device
A Mobile Holiday Season 
Mobile Commerce will account for 
33% of U.S. online holiday sales (up 
from 29%). 
70% of shoppers are likely to 
research on their smartphones the 
gifts they find in retail stores.
A Mobile Holiday Season 
Mobile spending in the US alone will 
surpass total online sales from Japan, 
Germany, France and the UK 
combined.
Black Friday is estimated to become 
the fastest growing online sales day 
of the year 
• $2.48 Billion 
• 28% YoY growth 
Cyber Monday will continue to be the 
largest online sales day 
• $2.60 Billion 
• 15% YoY growth
What’s Buzzing 
Social Media’s Top Gifts for 2014: 
• Mobile Phones: iPhone 6/6+ 
• Wearable Devices: Fitbit 
• 4K TVs: Sony and Samsung 
• Video Games: “Call of Duty” 
• Game Consoles: PS4 tops Xbox One 
• Toys: Lego, Nintendo DS, Frozen 
dolls
What’s Buzzing 
Social Media Retailer Buzz: 
Amazon, eBay, Target, Walmart and 
the Gap are the most discussed 
● Amazon beats eBay 
● Gap edges out H&M 
● Target wins against Walmart
The average country will see close to 
a 10% online sales growth. 
Meanwhile in-store sales will grow at 
2-4% in most countries this holiday 
season.
Overall retail sales this holiday 
season are expected to increase by 
more than 4% for the first time 
since 2011.
Macy’s plans to add 86,000 
workers , a nearly 4% increase 
from 2013. 
Kohl’s plans to hire 
more than 67,000 
temporary workers, 
15% more than last 
year. 
Wal-Mart has said it 
intends to hire 60,000 
temporary workers this 
year, a 10% increase 
over 2013.
Sources 
● http://www.practicalecommerce.com 
● http://risnews.edgl.com 
● https://nrf.com/media 
● http://www.cmo.com 
● http://www.washingtonpost.com 
● http://www.digitalsherpa.com 
● https://www.thinkwithgoogle.com
Thank you for viewing! 
Did you like this presentation? 
Check out 
blog.wishpond.com 
for more! 
Wishpond 
One Easy Tool for All of Your Online Marketing Needs 
create landing pages, contests, pop-ups, online ads & 
email automation campaigns

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'Tis the season

  • 1. ‘Tis the Season 12 Stats on Upcoming Holiday Spending
  • 2. Consumers are expected to spend approximately $602 billion this holiday season. That’s an 8% increase from 2013.
  • 3. Holiday sales are expected to represent approximately 19.2% of the retail industry’s annual sales of $3.2 trillion.
  • 4. In the US, November and December are expected to drive more than 40% of total annual online sales.
  • 5. A Mobile Holiday Season For the first time ever, IBM predicts more than half of all online shopping around Thanksgiving, roughly 53%, will come from a mobile device
  • 6. A Mobile Holiday Season Mobile Commerce will account for 33% of U.S. online holiday sales (up from 29%). 70% of shoppers are likely to research on their smartphones the gifts they find in retail stores.
  • 7. A Mobile Holiday Season Mobile spending in the US alone will surpass total online sales from Japan, Germany, France and the UK combined.
  • 8. Black Friday is estimated to become the fastest growing online sales day of the year • $2.48 Billion • 28% YoY growth Cyber Monday will continue to be the largest online sales day • $2.60 Billion • 15% YoY growth
  • 9. What’s Buzzing Social Media’s Top Gifts for 2014: • Mobile Phones: iPhone 6/6+ • Wearable Devices: Fitbit • 4K TVs: Sony and Samsung • Video Games: “Call of Duty” • Game Consoles: PS4 tops Xbox One • Toys: Lego, Nintendo DS, Frozen dolls
  • 10. What’s Buzzing Social Media Retailer Buzz: Amazon, eBay, Target, Walmart and the Gap are the most discussed ● Amazon beats eBay ● Gap edges out H&M ● Target wins against Walmart
  • 11. The average country will see close to a 10% online sales growth. Meanwhile in-store sales will grow at 2-4% in most countries this holiday season.
  • 12. Overall retail sales this holiday season are expected to increase by more than 4% for the first time since 2011.
  • 13. Macy’s plans to add 86,000 workers , a nearly 4% increase from 2013. Kohl’s plans to hire more than 67,000 temporary workers, 15% more than last year. Wal-Mart has said it intends to hire 60,000 temporary workers this year, a 10% increase over 2013.
  • 14. Sources ● http://www.practicalecommerce.com ● http://risnews.edgl.com ● https://nrf.com/media ● http://www.cmo.com ● http://www.washingtonpost.com ● http://www.digitalsherpa.com ● https://www.thinkwithgoogle.com
  • 15. Thank you for viewing! Did you like this presentation? Check out blog.wishpond.com for more! Wishpond One Easy Tool for All of Your Online Marketing Needs create landing pages, contests, pop-ups, online ads & email automation campaigns