As 2013 comes to a close, all us content marketers are busy compiling our year end lists, aren’t we? It’s a great time to look back at the past 12 months, and reflect on the lessons we’ve learned. I wanted to end this amazing year with some inspiration. That’s why I’ve put together this list of 50 quotes for you, from the top social media marketers around the globe. May their words of wisdom inspire your profits now and into the new year…

3. “Good content isn’t about good
storytelling. It’s about telling a
true story well.”
Ann Handley, MarketingProfs

4. “Content is fire, social media is
gasoline.”
Jay Baer, Convince and Convert

5. “Content marketing is more than
a buzzword. It is the hottest
trend in marketing because it is
the biggest gap between what
buyers want and brands
produce.”
Michael Brenner, SAP

6. “Content is King but
engagement is Queen, and the
lady rules the house!”
Mari Smith

7. “Marketing is telling the world
you’re a rock star. Content
Marketing is showing the world
you are one.”
Robert Rose, Content Marketing Institute

8. “You can never go wrong by
investing in communities and
the human beings within them.”
Pam Moore, Pam Moore the Marketing Nut

9. “Don’t settle: Don’t finish crappy
books. If you don’t like the
menu, leave the restaurant. If
you’re not on the right path, get
off it.”
Chris Brogan

10. “Content is the reason search
began in the first place.”
Lee Odden, TopRank Marketing

11. “The best marketing doesn’t feel
like marketing.”
Tom Fishburne, Marketoonist

12. “Content: there is no easy
button.”
Scott Abel

13. “Less is more. Keeping it simple
takes time and effort.”
Jeff Bullas

14. “Content is anything that adds
value to the reader’s life.”
Avinash Kaushik, Google

15. “Your top of the funnel content
must be intellectually divorced
from your product but
emotionally wed to it.”
Joe Chernov, Hubspot

16. “You can’t be everything to
everyone but you can be
something to someone.”
Drew Davis, Brandscaping

17. “The future of content marketing
is in your hands.”
David Hahn, LinkedIn

18. “If you build it…you may still
need Google AdWords.”
Jennifer Mesenbrink, EditorThink

19. “Content builds relationships.
Relationships are built on trust.
Trust drives revenue.”
Andrew Davis

20. “Social media creates
communities, not markets.”
Don Schultz

21. “Not viewing your email
marketing as content is a
mistake.”
Chris Baggott

22. “Leverage the strength that you
have: that no one else can be
you.”
Todd Wheatland

23. “The cost of being wrong is less
than the cost of doing nothing.”
Seth Godin

24. “Don’t be afraid to get creative
and experiment with your
marketing.”
Mike Volpe

25. "Failure is an option."
Matthew Schwartz

26. “Marketing is really just about
sharing your passion.”
Michael Hyatt

27. “Focus on the present…It’s the
best gift you can give yourself.”
Carrie Kerpen

28. “Just as you don’t need to be on
every single TV channel, I don’t
believe a brand needs to be on
every single social media one in
a big way.”
Shiv Singh

29. “Social media is about sociology
and psychology more than
technology.”
Brian Solis

30. “Nothing begets creativity like
constraints.”
Christopher Mims

31. “Sell-sell-sell sales methods
simply do not work on social
media.”
Kim Garst

32. “Strong customer relationships
drive sales, sustainability, and
growth.”
Tom Cates

33. "As social media grows and
matures, showing a return
becomes critical."
Heidi Cohen

34. "You can’t just place a few “Buy”
buttons on your website and
expect your visitors to buy."
Neil Patel

35. "Getting the Like is easy. It’s a
light action. Anything else
requires trust."
Jon Loomer

36. "You can’t push your sales
messages on your fans too
often."
Andrea Vahl

37. "Incorporate easy email
marketing strategies with your
Facebook efforts to see bigger
results (aka profits!)."
Amy Porterfield

38. “When people feel insecure
about something, they look
around for validation. Show
them that other people trust
you.”
Francisco Rosales, Social Mouths

39. “Word of mouth can be as
important, if not more important,
for neighborhood businesses as
traditional advertising.”
Ekaterina Walter

40. “On average, 8 out of 10 people
will read your headline copy, but
only 2 out of 10 will read the
rest.”
Brian Clark, Copyblogger

41. “Empower your readers with
social sharing buttons.”
Mike Stelzner, Social Media Examiner

42. "Start an editorial calendar that
everyone involved in your blog
(writers, editors, marketing
team, etc.) can access."
Kristi Hines

43. “Make the prospect a more
informed buyer with content.”
Robert Simon, Four Seasons Hotels

44. “Too often, feeling intimidated
becomes our excuse not to be
awesome.”
Scott Stratten

45. “The importance of gratitude is
never forgotten.”
Deborah Lee

46. “Going viral is not an outcome;
it’s a happening. Sometimes it
happens; sometimes it doesn’t.
Just remember, fans are vanity
and sales are sanity.”
Lori Taylor

47. “Our digital future is about
enabling better productivity and
decisions making to enjoy a
better quality of life.”
Yacine Baroudi

48. “This is a learning process and
sometimes you have to fall in
order to learn things.”
Christine Korda

49. “Successful companies in social
media function more like
entertainment companies,
publishers, or party planners
than as traditional advertisers.”
Erik Qualman

50. “Most of us have experienced
wow moments. We just haven’t
taken time to think deeply about
them.”
Michael Hyatt

51. “Find your spirit, and no
challenge will keep you from
achieving your goals.”
Christopher Penn

52. "Switch it off, get away from it
all, and stop reading Marketing
on your holiday."
Will Harris

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